PURPOSIVE COMMUNICATION Preliminaries
Course Title : Purposive Communication
No. of Units : 3 Units
Course Description :
Purposive Communication is about writing, speaking and presenting to different audience and for various purposes. (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops students` communication competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global
context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be used in their other academic
endeavors, their chosen disciplines and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.
Learning Outcomes
At the end of the course, the students should be able to:
Knowledge/Cognitive
1. Describe the nature, elements and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication
3. Determine culturally the appropriate terms, expressions and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure.
Skills/Psychomotor
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences in local and global settings using appropriate
registers
2. Create clear, coherent and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style, conventions and reference styles
Values/Affective
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world.
Number of Hours : 2 Hours/Week
Course Outline and Timeframe
Week Topics
1 Communication processes, principles and ethics
1 Communication and globalization
2 Local and global communication in multicultural settings
Varieties and registers of spoken and written language
2 Evaluating messages and/or images of different types of texts reflecting different cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?
3 Communication aids and strategies using tools of technology
4-6 Communication for various purposes
1. To obtain, provide and disseminate information
2. To persuade and argue
7-8 Communication for work purposes
9 Midterm Exam
11-17 Communication for academic purposes
18 Final Exam
PURPOSIVE COMMUNICATION Learning Plan
Topic Learning Outcomes Topics Methodology Performance Week
Activities/Strategies Indicators/Assessment Tools
Explain the principles and Communication processes, Lecture and class discussion Slogan 1ST Week
process of communication principles, and ethics through Google Meet and
and the ethical consideration OBS on elements and types
in communication of communication
Group work on identifying
Elucidate how elements of communication
communication skills help in various texts
resolve problems, better Pair share Group Discussion
understand new concepts,
and aid in your profession
Frame a slogan about how
the knowledge of the
communication process aids
people in communicating
effectively
Write a reaction paper on Communication and Class discussion of essay Reaction Paper 1st Week
communication challenges in Globalization “Flight from Conversation” Informative Video
a global atmosphere and Recitation Teacher-made Rubric
methods for effective and Group Activity
ethical global
communication.
Create a two-minute
informative video about
communication and
globalization
Cite examples on how to Local and Global Lecture and class discussion Presentation about cultural 2nd Week
enhance one`s ability to Communication in on using culturally modes of different countries
communicate with people multicultural settings
from diverse cultures. Group Dynamics Teacher-made Rubric
Create a three-to four-minute
presentation about various
cultural modes of
communication of a certain
country
Apply the varieties and Varieties and Registers of Class Sharing Role Play Video 2nd Week
registers of spoken and Spoken and Written
written language in the Language
proper context
Analyze media messages Evaluate messages and/or Group Dynamics Multimodal Advertisement 2nd Week
and/or images using Key images (e.g. pictures,
Concepts of Media Literacy illustrations) of different Teacher-made Rubric
framework types of texts reflecting
different cultures (regional,
Create a multimodal Asian, Western, etc.)
advertisement of a cause-
oriented event 1. What is the message?
2. What is the purpose of the
message?
3. How is the message
conveyed by the text and/or
image?
4. Who is the target audience
of the message?
Create a multimedia Communication Aids and Lecture Multimedia Presentation 3rd Week
presentation showcasing Strategies using tools of
one`s culture Technology Pair Share Petcha Kutcha
1. Preparing Multimedia Triad Sharing Multimedia Presentation
Present a Pecha Kucha about
Presentation
one`s region
Create a Powerpoint 2. Preparing Petcha Kutcha
Presentation promoting one`s Presentation
unique culture and tradition
Create a public service Communication for Various Group Dynamics Public Service 4th to 6th Week
announcement regarding Purposes Announcement
environmental disaster Socratic Method
preparedness employing the 1. Informative, Persuasive and Speeches (Video
concepts of informative, Argumentative Pair Share Presentation)
persuasive and Communication
argumentative Letter of Inquiry
communication 2. Public Speaking
Local Tourist Destination
Compare and contrast the 3. Making Inquiries Article
different modes of delivering
a speech
Deliver effectively a message
to an audience
Write effective letters of
inquiry
Create an article promoting
the local tourist destination
Provide information
accurately
Organize details gathered Communication for Work Group Dynamic Promotional Material 7th to 10th Week
from information Purposes
Text Analysis Storytelling
Create an effective 1. Tour Guiding
promotional multimedia Graded Recitation SWOT Analysis
material for tourists 2. Communication for
Teachers: Storytelling Group Dynamics Technical Report
Write effective tour
commentaries 3. Communication for Socratic Resume
Business and Trade
Describe a pictures within a
given time frame 4. Writing Business and Lecture (Online) Application Letter
Tell a story effectively Technical Reports
Pair Share Graded Recitation
Identify strengths and needed 5. Communication for
skills for improvement Employment: The Resume Graded Recitation Minutes of a Meeting
6. Communication for
Construct personal and Employment: The Socratic
business SWOT analyses Application Letter
Discussion
Explain the classification, 7. Communication within a
parts and types of reports Company: The
Memorandum
Write a sample report
applying the principles of 8. Writing Minutes of Meeting
report writing style
Use personal SWOT analysis
or self-assessment exercises
in planning what to write in
resume
Write an effective and
appropriate print and
scannable resume
Write an application letter
Use the right tone in
persuading a prospective
employer
Discuss the parts and
purpose of a memo
Explicate the content of a
memo
Explain the importance of
taking minutes of a meeting
Write minutes of a meeting
Illustrate the differences and Communication for Academic Lecture (Online) Summary and paraphrase 11th to 18th Week
similarities of quotes, Purposes outputs
phrases and summaries Graded Discussion
1. Avoiding Plagiarism Research objective and
Write an acceptable summary Lecture (Online) research problem write up
and a paraphrase 2. Writing a Research
Proposal: The Topic Lecture (Online) Research Introduction
Identify research gap, Proposal
research objective and Pair-Share Method of a Proposal
research problem 3. Writing a Research
Proposal: The Introduction Literary Analysis Essay
Discussion
Write a research introduction
4. Writing a Research
Discussion Political Analysis Paper
Write the method of a Proposal: The Method
research proposal Research Proposal
5. Writing Literacy Analysis
Presentation
Write a literary analysis essay
6. Writing Political Analysis
Differentiate a political Paper
science analysis from a
literary analysis paper 7. Academic Presentations
Write a political analysis
paper
Illustrate the 3 P`s of
Academic Presentation
Present a research proposal
References:
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Brown, G. (2009). Wiring the web for global good. Retrieved from https://www.youtube.com/watch?v=y7rrJAC84FA
Bullock, R. (2009). The Norton field guide to writing. USA: W.W. Norton & Company, Inc.
Computers as Tools for Presentations and Demonstrations. (2000). Intel Teach to the Future. Intel Corporation.
References (Cont`d)
Cresswell, J. W. (2007). Qualitative inquiry and research design. United States of America: Sage Publication, Inc.
Currah, A. (2009). What`s happening to our news: An investigation into the likely impact of the digital revolution on the economics of news publishing.
Challenges Paper; Reuters Institute for the Study of Journalism.
Data Analysis. Responsible Conduct in Data management Retrieved May 23, 2018 from
https://ori.hhs.gov/education/products/n_illinois_u/datamanagement/datopic.html
Dutton, W. (1999). Society on the line: Information politics in the digital age. Oxford University Press.
Johannesen, R., Valde, K, & Whedbee,K. (2008) Ethics in Human Communication (6 th ed).Waveland Press, Inc. Longgrove, IL.
Center for Media Literacy. (2005). Five key concepts of media literacy. Retrieved from http://www.medialit.org/sites/default/files/14B_CCKQPoster+5essays.pdf
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Krizan, A.C. et al.(2014)Business communication theories and best practices. Cenage Learning Asia Pte Ltd
Lucas, S.(2007) The art of public speaking. McGraw-Hill Companies, NY
Market Business News. (2018). Retrieved from http://marketbusinessnews.com/financial-glossary/swot-analysis-definition-examples/
Menoy, J.(2010) Business Communication and Report Writing:a practical approach. Books Atbp. Publishing Corp. MAndaluyong City
Mohammadi, Ali(2005).International communication and globalization: a critical introduction. Sage Publication Ltd. New Delhi, India
Newman, N. (2009). The rise of social media and its impact on mainstream journalism: A study of how newspapers and broadcasters in the UK and US are
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O`Reilly, T. (2016). `Blog on Definition Web 2.0. Retrieved from http://www.youtube.com/watch?v=l9zxNTpNMLo
Pollock, M. 10 brilliant examples of how to open your blog post with a bang. Retrieved from https://www.michaelpollock.com/open-your-blog-post/
Richardson, W. (2006). Blogs, wikis, podcasts, and other powerful web tools for classrooms. Thousand Oaks, CA: Corwin Press.
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References (Cont`d)
Thieme, A.(ND) Writing effective memos. Arizona State University Retrieved from www.public.asu.edu/~thieme/Memos.ppt
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