ADAPTIVE TEACHING GUIDE

Most Essential Topic # 1: Recognize a Potential Market

Lesson # 1: The Entrepreneurial Process
Lesson # 2: Scanning the Environment
Lesson # 3: Product or Service Planning and Development Process

Prerequisite Content-Knowledge: Recall the unfamiliar word in Entrepreneurship.

Prerequisite Skill: Strategic thinking

Prerequisites Assessment:
Review on the Entrepreneurship True or False type of test.
Instruction: Write TRUE if the statement is correct and FALSE if the statement is not correct.
_____ 1. An entrepreneur enters a business because of its profitability.
_____ 2. New business ideas provide business opportunities.
_____ 3. The entrepreneurial process starts with identification of entrepreneurial opportunities.
_____ 4. Not all changes in the external environment provides business opportunities.
_____ 5. Discovery and advancement in the use of technology are additional good sources of business opportunities.

Pre-lesson Remediation Activity:

1. For Students with Insufficient Level on Prerequisite Content-knowledge and/or Skill(s):
 Review about Introduction in Entrepreneurship

2. For Students with Fairly Sufficient Level on Prerequisite Content-knowledge and/or Skill(s):
 Question and Answer activity where the students will share their difficulties on the topic.
Introduction:

1. TIME ALLOTMENT: (Three (4) Sessions) TEACHER’S CONTACT INFO: _________________________________

2. RUA (OBJECTIVE/The student is expected to gain from learning the topic/lesson)
At the end of the lesson, the learners will:
 Learn and understand the sources of opportunities for business.
 Determine the essentials in the entrepreneur’s opportunity seeking.
a. Identify market problems and propose potential products or services that will meet the market needs.
b. Know the problem in which a business opportunity arises from.
c. Identify, screen and propose solutions to meet the problem.
d. Select the best product or service that will meet the market’s need with a consideration of generating profit.

3. Context where the student is going to apply his/her learning (In what PAA/EFAA and personal use?)
The learners will use their knowledge on doing self-assessment if they are competent to be an entrepreneur and
interviewing one entrepreneur in their locality or town.
4. Overview:
 In this lesson student will understand the sources of opportunities for the business.
 Students able to analyze the market problems in business opportunities and select/create the best product.
Student’s Experiential Learning:
Recognize a Potential Market
Chunk 1: Have the students guess the pictures about entrepreneurial process
Formative Question 1: What are the steps or process in entrepreneurial?
 STEP 1 STEP 2 STEP 3 STEP 4

STEP 1:
1. Opportunity spotting and assessment - This is the beginning of the process and is considered the most
difficult. Entrepreneurs take note the interesting trends in their environment. Consumer are reliable sources
Other major sources:
*Problems in environment
* Problems encountered by co- entrepreneurs
*Developments of environment
STEP 2:
2. Developing a business plan - Entrepreneurs should formulated a business plan when they have already
spotted and assessed the opportunities for market. It is the core guide and direction of entrepreneur on how
assessing to obtain theses resources efficiently and running business sustainably.
STEP 3:
3. Determining the Capital Market - Careful calculation must be applied in computing the complete set of
resources needed and include only those items that are considered as the real needs in venture creation. It is
mandatory in entrepreneurial process to calculate the resources needed to establish the business.
Caution must be applied in computing the complete set of resources needed and include only those items that
considered as the real needs in venture. Allowance must be considered as well because there will be times that
resources will inadequate or unsuitable.

STEP 4:
4. Running the Business - This is the part where the entrepreneur should use the resources allocated for the
new venture. The entrepreneur should have a control and monitoring system.

Chunk 2: Knowing how to Scan the Marketing Environment

Formative Question 2: What are the 3s of the opportunity spotting?
3S of Opportunity Spotting
1. Seeking the Opportunity It is the first step and most difficult process of all due to the
number options that entrepreneur will have to choose from.
It involves the development of new ideas from various sources
as follows:
1. Macroenvironmental Sources
A. STEEPLED (Sociocultural, Technological, Economic,
Environmental, Political, Legal, Ethical, and Demographic
factors
B. Industry
C. New Discovery
 D. Futuristic Opportunity
a. Consumer preferences, interest and perception
b. Competitors
c. Unexpected opportunities from customers
d. Talents, hobbies, skills, and expertise.
e. Irritants in the marketplace such as deterrents,
problems. Complaints and delays.
f. Location

2. Screening the Opportunities It is the process of cautiously selecting the best opportunity.
Selecting will depend on the entrepreneur’s:
• Internal intent- business will accomplish in the
entrepreneur’s life
• External intent- which address the compelling needs of
the target market
In eliminating, entrepreneur need to eliminate those are not
within the scope of the entrepreneur’s risk of appetite
risk of appetite- entrepreneur’s tolerance of business risks
The entrepreneur should say NO to an opportunity if it
does not contain any of these business opportunity
elements
1. Has superior value to customer
2. Solves compelling problem, issue, a need, or a want
3. Is a potential cash cow
4. Matches with the entrepreneur’s skills resources and
risk appetite.
You can use OAT (Opportunity Attractiveness Test) to know if
your chosen Opportunity is suitable to your community
OAT -Aims to assist entrepreneurs in ensuring that the
opportunity that they will venture into is an attractive and
feasible prospect. This test is not for road to success but it is a
 framework to guide you to measure the opportunity.
The entrepreneur must answer this test realistically and avoid
overestimation or underestimation.

3. Seizing the Opportunity It is the last step, this is the “Pushing through” with chosen
opportunity. Entrepreneurs should make the best out of this
opportunity, and they should exert effort and full dedication
for the success of the new venture.

Chunk 3: Product or Service Planning and Development Process.

Formative Question 3: How you will create a product and how you will develop or improve product?
5 Key Stages of Product or Service Planning and Development Process.
1. Idea Stage In this stage, the entrepreneur determines what are the feasible
products and/or services that will perfectly suit the opportunity
2. Concept Stage - Once the acceptable product or service has already been
identified. In the concept stage, the developed idea will undergo a
consumer acceptance test.

3. Product Development Stage - In this stage, the entrepreneur leverages on the information
generated from the prospective customers via the concept stage.
actual reactions from prospective customers are determined.
4. Testing Marketing Stage - This stage validates the work done from the first three stages to
measure succession the commercialization of the product or service.

5. Commercializing Stage - This stage is also called “LAUNCH STAGE”.

- While the product how now begun to be distributed and
sold, these may be done on a limited basis.
Synthesis:
Entrepreneurial process begins with ….
And ends with…

The entrepreneurial process begins with the opportunity spotting and assessment. Once an opportunity is spotted,
the entrepreneur will have to come up with a business plan. A business plan is comprehensive paper that details the
marketing, operations, human resources, financial, strategic direction and tactics of the business. The third step id to
determine the amount of the capital necessary to establish the business. The last step is to finally run the business.
An opportunity is an entrepreneur’s business plan idea that can potentially become a commercial product or service
in the future. The 3S of opportunity spotting and assessment framework, which is composed of the following: seeking,
screening and seizing the opportunity.
The product or service planning and development process is a 5 stage process which is the following:
First: Idea Stage
Second: Concept Stage
Third: Product Development Stage
Fourth: Test Marketing Stage
Fifth: Commercialization Stage
 RUA of a Student’s Learning
For students with internet connectivity For students without internet connectivity
The students are tasked to think of the possible The students are tasked to think of the possible
opportunity in their neighborhood and create a plan opportunity in their neighborhood and create a plan
on how will it be establish. on how will it be establish.

Students will upload their work in Google Drive Students will pass their work

INSTRUCTION: Write an essay according on what is asked.

What is the important of following the process in entrepreneurial?

Post-lesson Remediation Activity

The teacher will provide feedback on the outputs submitted by the students and conduct a tutorial session as the need
arises. Then, give another similar activity to capture or achieve the target competencies and skills of the lesson.