Solidariarty Company

AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

INTRODUCTION

We totally understand why some people love lumpia because what's not to love?

This crispy and crunchy roll with savory or sweet ingredients can be both ulam or

dessert.

Filipino food holds a whole lot of pride for authenticity and decadence in their

cuisine. When tourists travel to Asia, people often have a tendency to compare Filipino

cuisine to other Asian cuisines. This is often a challenge for some because most Filipino

food is just a mix and juxtaposition from other foreign influences. The Philippines, being

colonized by several countries in the past, namely Spain, America, Japan, and China

among others, have all molded the way modern-day Filipinos live and provide

sustenance to their families.

Lumpia are various types of spring rolls commonly found in Indonesia and the

Philippines. Lumpia are made of thin crepe pastry skin called "lumpia wrapper"

enveloping savory or (in the Philippines) sweet fillings. It is often served as an appetizer

or snack, and might be served deep fried or fresh (unfried). Lumpia are Indonesian and

Filipino adaptations of the Fujianese and Teochew popiah, introduced to the islands

since at least the 7th century.

“Rolled by hand, made with love.” 1

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

In Indonesia lumpia has become a favorite snack,and is known as a street hawker

food in the country. In the Philippines, lumpia is one of the most common dishes served

in gatherings and celebration.

In the Netherlands and Belgium, it is spelled loempia, which is the old Indonesian

spelling for lumpia, and has also become the generic name for "spring roll" in Dutch. A

variant is the Vietnamese lumpia, wrapped in a thinner pastry, though still close in size

to a spring roll, in which the wrapping closes the ends off completely, which is typical

for lumpia.

Filipino food holds a whole lot of pride for authenticity and decadence in their

cuisine. When tourists travel to Asia, people often have a tendency to compare Filipino

cuisine to other Asian cuisines. This is often a challenge for some because most Filipino

food is just a mix and juxtaposition from other foreign influences. The Philippines, being

colonized by several countries in the past, namely Spain, America, Japan, and China

among others, have all molded the way modern-day Filipinos live and provide

sustenance to their families.

“Rolled by hand, made with love.” 2

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

PROJECT BACKGROUND AND HISTORY

PROJECT PROPONENTS

NAME NATIONALITY POSITION

Noelyn Ubalde Filipino Managerial partner
Cinderela Pequit Filipino Human Resource
Jessa Mae Mamucod Filipino Marketing Manager
Frelyn Balansag Filipino Auditor
Jona mae Cos Filipino Sales Person
Rebecca Almencion Filipino Finance Manager
Christian Hernandez Filipino Cook
Jeverlyn Tesorio Filipino Operational Manager
Deodymar Mecate Filipino Cashier
Krizyl Joy Tamayo Filipino Cook
Jonathan Lactao Filipino Sales Person
Daniel Cancino Filipino Sales Person
Gabriel Deguidoy Filipino Sales Person
Axl Bautista Filipino Cook
Jansen Patino Filipino Cook

A general partnership is a business arrangement by which two or more individuals

agree to share in all assets, profits and financial and legal liabilities of a jointly-owned

business structure. Such partners agree to unlimited liability, which means either of

their personal assets may be liable to the partnership's obligations.

In fact, any partner may be sued for the entirety of a partnership's business debts

In business, when you hear the word partnership, it generally refers to a general

“Rolled by hand, made with love.” 3

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

partnership. In a general partnership, there are two or more partners. Each is liable for

any debts or judgments taken on by the business. There is no limited liability, which

means all the partners’ assets can be taken in a lawsuit or be targeted to settle debts

should the partnership become insolvent. Any partner can be sued for the full amount

of business debts. 

Another attribute of the general partnership is that every partner has so-called “agency

powers,” which means any partner can bind the entire business to a contract or

Businessdeal.

The benefits of the general partnership is structure and control. Unless by other

agreement, profits are shared equally among the partners. Usually, there is a contract

of some sort that outlines how profits and losses will be divided.

The partners have near complete discretion over who can become a member of the

partnership. Unless otherwise provided in the partnership agreement, no one can

become a member of the general partnership without the consent of all partners.

A partner can assign their share of the profits and losses and right to receive

distributions. This is called a transferable interest. This interest can be applied, with

agreement, towards paying to satisfy a judgment against that partner.

“Rolled by hand, made with love.” 4

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Another benefit of the general partnership is that it does not take much paperwork

to start one. There is no need to file papers with the state as with more specific entities

like corporations or limited liability partnerships. All the partners need to do is draft a

general partnership agreement.

PROPOSED NAME OF THE BUSINESS

The proposed name of our business is Amor Lumpia. Which comes from the Latin

word “Amor” which means Love and “Lumpia” a savoury snack made of thin crepe

pastry skin called "lumpia wrapper" enveloping a mixture of savoury fillings, consists of

chopped vegetables or also minced meat. Its a business that offers a Lumpia products.

TYPE OF BUSINESS ORGANIZATION

The type of business organization in Amor Lumpia is partnership. “Solidariarty” that

is the name of Amor Lumpia’s partnership. Solidariarty partnership is a general

partnership which means the partners equally divide management responsibilities as

well as the profits.

“Rolled by hand, made with love.” 5

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

A General Partnership is the most simplistic type of legal structure designed for the

situation in which two or more people are collaborating in some type of business

activity.  The entities involved in a partnership can be individuals, corporations, or

trusts.  By default, the profits and losses generated by a General Partnership are shared

equally among its partners.  However, typically a partnership agreement is created to

further define the rights, responsibilities, and duties of each partner, as well as the

terms of perpetuity if one of the partners withdrawals from the partnership.  Financial

responsibility is shared equally among the partners, with each partner jointly and

severally liable for all business debts and obligations which means that the partners are

jointly liable for any and all legal claims against any of the partners.  The taxation of a

General Partnership is calculated at the individual level.

Advantages of a General Partnership

 Easy to Establish

 Simplified Tax Filing

Upfront, a General Partnership is relatively easy to establish.  The paperwork is limited

and is only slightly more complicated than the paperwork required for a Sole

Proprietorship.  One of the most significant benefits of a General Partnership is

simplified tax filing, since no corporate forms or double taxation is required.  Each

partner files a U.S. Return of Partnership Income (IRS form 1065).  This form dictates

“Rolled by hand, made with love.” 6

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

the partner’s responsibility for the profits and/or losses of the General Partnership,

which are then claimed by the partner on his or her U.S. Individual Income Tax Return

(IRS form 1040).

Disadvantages of a General Partnership

 No Separate Business Entity from Partners

 Partners Liable for Each Others’ Actions

MODE OF CAPITALIZATION

PARTNERS CAPITAL PERCENTAGE SOURCE OF CAPITAL

CONTRIBUTION SHARED

“Rolled by hand, made with love.” 7

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Noelyn Ubalde P100.00 6.66% Personal liability

Cinderela Pequit P100.00 6.66% Personal liability

Jessa Mae P100.00 6.66% Personal liability

Mamucod

Frelyn Balansag P100.00 6.66% Personal liability

Jona mae Cos P100.00 6.66% Personal liability

Rebecca P100.00 6.66% Personal liability

Almencion

Christian P100.00 6.66% Personal liability

Hernandez

Jeverlyn Tesorio P100.00 6.66% Personal liability

Deodymar Mecate P100.00 6.66% Personal liability

Krizyl Joy Tamayo P100.00 6.66% Personal liability

Jonathan Lactao P100.00 6.66% Personal liability

“Rolled by hand, made with love.” 8

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Daniel Cancino P100.00 6.66% Personal liability

Gabriel Deguidoy P100.00 6.66% Personal liability

Axl Bautista P100.00 6.66% Personal liability

Jansen Patino P100.00 6.66% Personal liability

TOTALS P1500.00 100%

A capital contribution is a contribution of capital, in the form of money or property, to a

business by an owner, partner, or shareholder. The contribution increases the
owner's equity interest in the business

MANAGEMENT AND PERONNEL FEASIBILITY

“Rolled by hand, made with love.” 9

 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

PERSONNEL (ADMINISTRATIVE)

Organizational Chart

MANAGERIAL PARTNER

Noelyn Ubalde
HUMAN RESOURCE OPERATIONAL MNGR FINANCE MANAGER MARKETING MNGR
Cinderela Pequit Jeverlyn Tesorio Rebecca Almencion Jessa mae Mamucod

COOK 1 COOK 2 AUDITOR SALES PERSON

Krizyl Tamayo Christian Hernandez Frelyn Balansag Jona mae Cos

COOK 3 CASHIER SALES PERSON

Axl Bautista Deodymar Mecate Jonathan Lactao

COOK 4
SALES PERSON
Jansen Patino
Daniel Cancino

SALES PERSON

Gabriel Deguidoy

A. JOB ANALYSIS

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

The Managerial Partner of an organization acts as the top executive

personnel responsible for business strategic planning and company vision. Providing

leadership to the organization, the president holds all business operations

accountable to the stakeholders and the company policies. Further duties include

direct reporting to the board of directors, assuming a supervisory role for top-level

management, taking on the responsibility for budget and financial health and

management of the organization.

A Finance Manager distributes the financial resources of a company, is

responsible for the budget planning, and supports the executive management team by

offering insights and financial advice that will allow them to make the best business

decisions for the company.

The Accountant Prepare balance sheets, profit and loss statements and other

financial reports. Responsibilities also include analyzing trends, costs, revenues, financial

commitments and obligations incurred to predict future revenues and expenses. Reports

organization's finances to management and offers suggestions about resource utilization, tax

strategies and assumptions underlying budget forecasts.

Cook Job Duties:

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Prepares foods to the specifications of the client. Prepares food before the arrival of
guests. Makes adjustments to food items to accommodate guests with allergies or
specific diet concerns. Manages other employees in the kitchen.

B. JOB DESCRIPTION

The managerial partner has specific responsibilities depending on the needs of the

organization. They can vary somewhat from company to company.

 Long-range, strategic planning.

 Develop, enforce and reevaluate company policies and procedures.

 Analyze budgets and financial reports regularly.

 Continually plan ways to increase the company's profitability and stay on top of

progress.

 Create and maintain relationships with bankers and other community and industry

leaders.

 Display leadership posture and decision-making skills to lead the company with

confidence.

 Be knowledgeable of, and pay attention to, tax liabilities, implications and

exemptions of company action

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

 Formulate and implement the strategic plan that guides the direction of the

business: Use the input of employees at every organizational level to develop the

strategic plan.

 Evaluate the success of the organization: Determine the ongoing success—or lack

of it—that the organization is experiencing.

Finance

The successful candidate will provide leadership and coordination of company financial

planning, debt financing, and budget management functions and ensure company

accounting procedures and reporting conform to generally accepted accounting

principles.

 Direct and coordinate LOB financial planning and budget management functions

 Recommend benchmarks for measuring the financial and operating performance

 Monitor and analyze monthly operating results against budget

 Oversee daily operations of the finance and accounting department

 Manage the preparation of all financial reports

 Manage the preparation of financial outlooks and financial forecasts

 Prepare financial analysis for contract negotiations and product investment decisions

 Ensure compliance with local, state, and federal budgetary reporting requirements

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Accountant Job Responsibilities:

 Provides financial information to management by researching and analyzing

accounting data; preparing reports.

 Prepares asset, liability, and capital account entries by compiling and analyzing

account information.

 Documents financial transactions by entering account information.

 Recommends financial actions by analyzing accounting options.

 Summarizes current financial status by collecting information; preparing balance

sheet, profit and loss statement, and other reports.

 Substantiates financial transactions by auditing documents.

 Maintains accounting controls by preparing and recommending policies and

procedures.

 Guides accounting clerical staff by coordinating activities and answering questions.

 Reconciles financial discrepancies by collecting and analyzing account information.

Human Resource

 Answering employee questions

 Processing incoming mail

 Creating and distributing documents

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

 Providing customer service to organization employees

 Serving as a point of contact with benefit vendors/administrators

 Maintaining computer system by updating and entering data

 Setting appointments and arranging meetings

Responsibilities for Cook

 Prepare food items for customers as requested, including special requests, in a timely
and consistent manner

 Determine food and supply needs based on rotating menus

 Inspect food products and supplies as needed

 Ensure work environment and stations are clean and sanitized

 Check food before it is served to customers

 Control and minimize waste

 Comply with outlined safety regulations and procedures

Sales Representative responsibilities include:

 Selling products and services using solid arguments to prospective customers

 Performing cost-benefit analyses of existing and potential customers
 Maintaining positive business relationships to ensure future sales

C. JOB SPECIFICATIONS

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Person Specifications:

 Excellent listening skills

 A willingness to problem solve

 Strong verbal & written communication skills

 Resilience - being able to handle complaints from customers

 The ability to work as part of a team

 Be self-driven & pro-active

MANAGEMENT PROPOSAL

Human Resources Needs in the Business Plan

The trick to writing about your business's human resources needs in the management

plan section of your business plan is to be able to describe your human resources needs

specifically.

To write something such as, "We'll need more people once we get up and running" will

impress no one.

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Begin with the bottom line. How many employees will your business need and what will

it cost you? This is what will be of most interest to the people reading your business

plan.

Then consider how your business's human resources needs can best be met. Will it be

best to have employees or should you operate with contract workers or freelancers? Do

you need full-time or part-time staff or a mix of both?

Outline your staffing requirements in this section of your business plan, including a

description of the specific skills that the people working for you will have to have.

Now you're ready to calculate your labor costs. You can calculate the number of

employees you will need by figuring out how many customers each employee can

serve. As an example, if it takes one employee to serve 150 customers, and you

forecast 1500 customers in your first year, your business will need 10 employees.

Next, determine how much salary each employee will receive, and total the cost of

salary for all your employees.

Add to this the cost of Workers' Compensation Insurance (mandatory for most

businesses) and the cost of any other employee benefits, such as company-sponsored

medical and dental plans to calculate your total labor cost.

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

You also need to describe how you're going to find the staff your business needs and

how you're going to train them.

Your description of staff recruitment should explain whether or not sufficient local labor

is available and how you're going to recruit staff if you need to go further afield.

When you're writing about staff training in your business plan, you'll want to include as

many specifics as possible. What specific training will your staff undergo? What ongoing

training opportunities will you provide your employees?

Even if your plan for your business is to start as a solo act, you need to include this

section on Human Resources Needs in your business plan to demonstrate that you've

thought about the staffing your business may require as it grows and that your

business has (or will have) human resources policies in place. Business plans are about

the future, and how your business is going to succeed.

WORK FLOW

The operation will start on planning followed by production including the completion of

ingredients. In making product we held food test (pass or fail). If our food testing get

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

failed we will start from the start. And if our food will pass next is we sell the product

and evaluation of work.

PLANNING

PRODUCTION COMPLETION OF MAKING PRODUCT

INGREDIENTS

FAIL FOOD TEST

PASSED SELLING PRODUCT

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Workflow and Productivity: Turn Insights into Actions

Companies, large and small, are ripe with big data options. Everyone knows they need

to collect it, but the important next step comes from evaluating the results and

generating reports on the potential value of those findings. Why did you start collecting

this set of data points in the first place? What actions need to be taken as a result of

the insights gained? Is there a process that can be improved to remove roadblocks?

What data sets can be added to make this more accurate for improving business

processes?

“The goal is to equip your team to drive significant and lasting value. Disparate source

systems, ungoverned information, and unreliable data block their view to operational

excellence. Give them tools to turn meaningful insights into shared action,” says

Rajagopalan.

This type of event analysis can offer new insights that turn complex data sets from

siloed systems, into digestible information that drives business intelligence

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

MISSION, VISION AND OBJECTIVES OF THE COMPANY

I. MISSION

The mission of Amor Lumpia is to share the taste of traditional, hand-made Filipino

cuisine at an affordable price and to inspire healthier communities by connecting people

to real food. We aim to be the customers first choice when it comes to snacks.Our goals

is to see happiness on our customers faces as they eat the products that we sell.

II. VISION

The vision of Amor Lumpia is by instilling the business goal in achieving success,

enhancing the ways and means of expanding the capability of completing assertively in

the industry.

CORE VALUE

 Honesty

 Respect

 Trusted

 Responsible

 Loyalty

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

III. OBJECTIVES

Our Main objectives is to achieve and maintain outstanding customer service and to

improve social life; interaction to others. To be prepared for the challenges and to have

a proper or abundant experience in the field of marketing.

Integrated Marketing Proposition

"Rolled by hand, made with love."

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

SWOT ANALYSIS

STRENGTH WEAKNESSES

 Good Quality  Financials

 Crunchy  Single location means limited reach

 Affordable  Intense competition

 Good characteristics and  Insufficient marketing budget to

appearance reinforce brand awareness

 Neat surroundings  Lacks of brand equity

OPPORTUNITIES THREATS

arget markets  Inflation rates

usiness product development  Limitation of products

igh quality products with reasonable  Market demand

rices  Obstacle to be faced

ood persuasion skills  Rise of new competitors

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Figure 1.1

BUSINESS LOGO

AMOR LUMPIA

Amor lumpia comes from the french word amor which means ‘love’. Amor lumpia
lierally means Love Lumpia. Philippines being well-known also for love eating street
foods as we can also notice that it will become tastier for us by adding some sweet
sauce. And as you can see on our logo, we put some sauce to have our product at its
best. And you can also notice the circle on our logo, the circle only means that we are
willing to protect our business at any cost. And if we failed to do so, we have a back up
which is the curve inside the circle. That only means that we will always find a way for
our business and we are more than willing to face every struggles and obstacles for our
business to reign.

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

FIGURE 1.2

PARTNERSHIP LOGO

Figure 1.2

PARTNERSHIP LOGO

SOLIDARITY

Our company named Solidarity which means unity of agreement or action

especially among people with mutual supports within a group. The people in a logo
illustrates the group it consist for being responsible and reliable dealing at every
circumstances it may encounter by the help of every individual here in the company.
The heart located at the back of the people here simbolizes that in every action and
decisions they will make, the benefits of many should be their number one priority.
“Rolled by hand, made with love.”
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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

INDUSTRY ANALYSIS

ECONOMICAL

Street foods create employment

Each street food enterprise is generally small in size, requires relatively simple skills,

basic facilities and small amounts of capital, yet they are very numerous and have

considerable potential for generating income and employment. Bogor, with a population

of 250 000, has 18000 street food enterprises, nearly one for every 14 people. Roughly

26 percent of workers active in the informal sector in Bogor are directly employed as

street food vendors (Chapman, 1984). Similarly, the International Labour Organisation

has found that street vendors comprise 29 percent of the active urban labour force in

Central America (Allain, 1988).

Some of those who, because of economic and social changes or individual

characteristics, have difficulty obtaining jobs in the formal sector find work in the street

food industry. The street food operation often involves entire families in the

procurement of raw materials, preparation and cooking as well as the sale of food.

Worldwide, women play a very large role In the street food industry. Surveys have

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

found women to be involved in 90 percent of enterprises in the Philippines, 53 percent

in Senegal and 40 percent in Indonesia (Tinker and Cohen, 1985).

Street food sellers are attracted to this occupation because of the possibility of earning

relatively high incomes. In Southeast Asia, the average earnings of a vendor may be

three to ten times more than the minimum wage and they are often comparable to the

wages of skilled labourers employed in the formal sector. In Malaysia, net incomes

varying, from US$4 to $36 (with an average of $16 per day) are derived from daily

sales ranging in value from $10 to $120 (Andringa and Kies, 1989).

The relatively low capital expenditures of street food businesses are also attractive for

certain types of sellers. Furthermore, vendors can choose their work hours, they have

few constraints on their movements and are self-employed. In spite of the benefits of

street food trade, vendors may have to work long hours under adverse conditions and

the risks are borne exclusively by the seller. Vendors can face problems with local

officials and may also have to deal with criminals who try to extort "protection money"

from them. In. addition, their profession is often considered to be of low status

SOCIAL

From ancient Greece to Pompeii, from China to Turkey and beyond, street food has a

long and colorful history. Today, around 2.5 billion people eat street food every day.

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Especially in Asia, street food has become an urban mainstay and is part of the local

food scene in large cities and small towns alike.

Many Asians buy the ready-to-eat foods and beverages on their way to work or during

their lunch breaks. Consumers come from every social class and businessmen are often

seen eating their lunches next to construction workers from the countryside. The

benefits of street food seem to be apparent to everybody: It is cheap, easily accessible,

often nutritious, and offers an endless culinary variety of traditional dishes for every

taste.

Yet, street food enterprises are often not welcomed by local authorities. Their activities

are seen as a hindrance to «modernization.» Hawkers selling food and beverages are

considered to be part of the informal sector and thus benefit from competitive

advantages. Unlike licensed eating establishments, they have considerably lower

operating costs. Finally, officials scrutinize street food vendors for having poor hygiene

practices and for contributing to the spread of diseases. In spite of these concerns,

street food in Asia is much better than its reputation. The significance of the street food

industry for Asian societies has been ignored for too long by politics. In effect, street

food bears positive social, economic and nutritional aspects, which need to be

recognized by local authorities and governments

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Consumers come from every social class and businessmen are often seen eating

their lunches next to construction worker from the countryside. The benefits of street

food seem to be apparent to everybody: it is cheap, easily accessible, often nutritious,

and offers an endless culinary variety of traditional dishes for every taste. Street food

microindustries play a crucial role in the social inclusion and participation nof vulnerable

groups in big cities. Urban population growth has stimulated a rise in the number of

hawkers in metropolises throughout the world. Since street food enterprises are

generally small in size and require only basic facilities and skills for the preparation of

food, just about anybody with a small amount of capital can set up a food stall.

CHAPTER 3

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

MARKETING ASPECTS

Marketing is one of the most important things a business can do. Not only does

marketing build brand awareness but it can also increase sales, grow businesses and

engage customers. On a base level, marketing is useful for customer education. Sure,

you know the ins-and-outs of your product but do your consumers? In order to buy into

a product, your audience needs to have a solid understanding of what it does and how

it works. According to Creativs, marketing is the most effective way to communicate

your value proposition to your customers in a fun and interesting way. If consumer

education is on your priority list then marketing should be too.

I. MARKET SEGMENTATION

Market segmentation is the activity of dividing a broad consumer or business market,

normally consisting of existing and potential customers, into sub-groups of consumers

based on some type of shared characteristics

The researcherss will use the marketing plan to evaluate the potential customers of

"Amor Lumpia" business. Target market is a group of customers that the business has

decide to aim its marketing efforts.

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

II. PROPOSED TARGET MARKET

a.Socio Demographic

The researchers sorted the market based on demographic factors such as gender and

age.

 Gender: Male and Female

 Age: 16 yrs old and above

b. Behavioral

The researchers divided the market by their behaviors and decision making patterns

*Those who are determine to buy lumpia.

*Readiness of money to purchase

C. Geographical

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

The researchers divided the market on the basis of geography

 Location: BNU3 Camalig Ema Town Center Meycauayan Bulacan

 City type: Urban

III. PRESENTATION, ANALYSIS AND INTERPRETATION OF SURVEYS

A. DATA GATHERING PROCEDURES

The total population of Meycauayan Bulacan was obtained from the

2019 National cencus of Meycauayan city.

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Barangays in Meycauayan Population

Bagbaguin 7,760
Bahay Pare 11,568
Bancal 12,589
Banga 2,913
Bayugo 18,560
Caingin 5,443
Calvario 5,317
Camalig 8,972
Hulo 1,675
Iba 8,032
Langka 3,871
Lawa 12,854
Libtong 10,552
Liputan 1,584
Longos 3,412
Malhacan 22,205
Pajo 6,166
Pandayan 15,264
Pantoc 11,804
Perez 17,251
Poblacion 348
Saluysoy 10,347
Saint Francis (Gasak) 1,288
Tugatog 4,407
Ubihan 2,225
Zamora 5,443
TOTAL 209,083

Table 4.1
Barangay Population

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

The researchers will use the total combined population from the 26 different barangays as the
target market of the business which will be totalled to 209,083.

RESULTS

Age No. of respondents Percentage

13 and below 10 10%
14-20 76 76%
21 and above 14 14%

Table 3.2

Age: Profile of the respondents

Gender No. of respondents Percentage

Male 42 42%
Female 58 58%
Total 100 100%

Table 3.3

Gender

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

How many times do No. of respondents Percentage

you visit Ema Town
Center in a week?
1-2 times a week 25 25%
3-5 times a week 53 53%
6-7 times a week 22 22%

Table 3.4

How many times do you visit Ema Town Center in a week?

IV. COMPETITION ANALYSIS

Competitor analysis in marketing and strategic management is an assessment of the

strengths and weaknesses of current and potential competitors. This analysis provides

both an offensive and defensive strategic context to identify opportunities and threats.

A. The competition type of Amor Lumpia is indirect because the products are not the

same as others but they can also satisfy the same consumer needs

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

B. COMPETITORS

Sweet Fritters Queso Sabroso luscious pepaco creamy creation

Matcha Tea Cheese Stick Coffee Jelly Donut

Churos Cheese Burger Crepes Cakes

Ice Tea Cookies

Sweet Fritters offers Matcha tea as their drink and churos for snacks. Queso Sabroso
offers cheese stick, cheese burger, and ice tea. Their products are more on cheese.
While the luscious pepaco offers coffe jelly and crepes that has a chocolate syrup at the
upper part. And last, the creamy creation they offer donut, cakes and cookis. They sell
baked goods.

C. COMPETITIVE ADVANTAGES

We all know that Lumpia is a classic dish that is mostly seen on the tables of filipino

homes, from everyday meals to the grandiest parties. This simple rolls are enjoyed and

beloved whatever the occassion is. Plus the fact that it is very easy and simple to made

and also the prices of our product would be affordable and justiable.

MARKET SHARE ANALYSIS

Marketing is the process of planning and executing the conception, pricing, promotion

and distribution of your ideas, goods or services to satisfy the needs of individual

“Rolled by hand, made with love.”

36
 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

FACTORS AFFECTING THE MARKET

Some factors that affect the marketing of a product are:

Social factors:

Social factors are the factors that affect one’s lifestyle such as religion, family, and the

buying potential, which can change over time. The developers need to be aware of the

changes to meet the needs of the consumers.

The population is also one of the primary social factors that affect marketing because

an increase in the population increases the demand for goods and services in the

market.

Economic Factors:

There are various economic factors that affect marketing such as inflation, interest

rates, exchange rates, recession and taxes.

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Inflation: Inflation can be defined as the rise in the prices of various items over a period

of time. A rise in the prices of goods is directly proportional to the input prices for

producing the goods and services. In case of inflation, the market analysts and the fund

managers will consider the total impact on the margin of that particular product.

Demographics:

Demographics attributes to the socio-economic characteristics of population

demonstrated statistically such as age, race, sex, income level, marital status,

education, occupation, religion, birth and death rates, average family size and income.

Business needs a planned and targeted approach to consumers. Demographics affects

most of the choices a businessman makes in developing a business plan.

Types of Media:

Type of media chosen for advertising defines the advertising budget. A local print media

may cost lesser than an online advertisement with a credible website. The kind of

media opted to advertise a product from print, web, radio, television, leaflet, billboards

to direct marketing can have an impact on the advertising budget.

Product launch vs Existing product:

Whenever a new product is launched in the market, the entrepreneur needs to consider

the product that is already existing in the market as competitors because the product

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

owners may get carried away with the various forms of advertisements to promote their

new product, which may result in a higher advertising budget in comparison to the

advertising budgets of the existing products the customers are already aware of.

VI. MARKET POSITIONING

A. GRAND LAUNCHING SCHEME

A. Grand Launching Advertisement

Before the target date of launching our business we will post on social networks that

will help us to disseminate information that a certain business is build at Ema Town

Center

B. Ribbon Cutting

A ribbon cutting is a great way to attract attention to your new business, location or

renewal. And also ribbon cutting are a powerful symbol of a new beggining.

B. MARKETING MIX STRATEGIES

Marketing Program

Product

“Rolled by hand, made with love.”

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 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

Lumpia is a traditional filipino dish similar to an eggroll, but instead of filled with meat

and heavier vegetable. Solidarity provides consumers with lumpia, with different kind of

delicious delicacy, wrapped and then deep fried into a crisp. The lumpia serve fresh and

hot.

Promotion

Our promotional goals are to increase our sales and also to attrack more customers and

sell more

Location

As a small service, our lumpia is available and located at Ema town Center. Lumpia is

ordered and either cooked and served.

Price

Lumpia price will be low, the public perception of the product will be that it is meant to

be purchased in large quantities and that even if it seems to have a higher price. It will

still be worth buying as it is hand made with quality ingredients.

“Rolled by hand, made with love.”

40
 Solidariarty Company
AMOR LUMPIA
BNU3 Ema town Center Meycauayan Bulacan
09364530283-Email:AmorLumpia

“Rolled by hand, made with love.”

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