Course Name: Road map to unicorn

Course Code: CSU666

Course Instructor: Rishabh Shyam
Hours:3 Credits:3
Course Description:

This course provides practical proven tools for transforming an idea into a product or service that
creates value for others. As students acquire these tools, they learn how to sift good ideas from bad,
how to build a winning strategy, how to shape a unique value proposition, prepare a business plan,
compare their innovation to existing solutions, build flexibility into their plan and determine when
best to quit. The course would help them reach creative solutions via an iteration of a virtually end-
less stream of world-changing ideas and strategies, integrating feedback, and learning from failures
along the way. Above all, it would help them understand the magic of thinking BIG. After all, all
unicorns were just an idea whose time had come.

Course Content:

Unit –A: It is all about the mindset

It is all about the mindset:What makes an Entrepreneur different from the rest , what is important
how to do a work or why to do a work, ESBI quadrant model. Common traits of successful individu-
als in different fields.Understanding the power of subconscious mind to achieve BIG.

Unit –B:Understanding the problem in the Market

Cracking the creativity code. Delivery & discovery of ideas, finding the passion of your life. IKIGAI model
to find the purpose of life.

Unit –C Framing business plan

Root cause analysis of a problem. Stages in new product development. How to write a business
plan ?

Unit –D: Understanding Unicorns and some case studies

What is a Unicorn and sharing the success stories of some startups like OYO, Cred, Ola, Flipkart,
SpaceX. , How they were able to achieve it that big? What was that thing that kept them going ? A
journey from an idea to a Unicorn.

Course Outcome:
1. Knowledge Outcome:
At the end of the course, the student should be able to:

· Define Entrepreneurship and outline its essence.

· Clearly define the basics of the entrepreneurial spirit like one to‘Be a job creator
 rather than a jobseeker’.
· Understanding Creativity, how to have ideas to solve market problems.
· Finding the passion & Purpose of your life.
· Describing how to write a business plan.
· Learning from the masters doing some case studies of startup that became unicorns.

2. Skill Outcome:

· Adapt and develop any entrepreneurial models at any stage of their life.
· Students will become creative.
· Students can present their business idea to investors.
· Students can find what is their passion and can find the purpose of their life

Methodology:
· 40 lectures to discuss the theoretical concepts
· 5 Case Studies to understand factors that contribute to the success of new ventures
· 4 Practical Assignments based on MS-Word, MS-Excel andMS-PowerPoint
· 4 Surprise-quizzes
· Assignments based on case studies
· GroupPresentations
Grading:
Internal assessment – -

Mid-term exam -
Final exam -
40%

Required Books and Materials:

Text Book References:

1. $100 Startup – Chris Guillebeau, Pan Macmillan,UK.

2. Rich Dad Poor Dad- Robert T. Kiyosaki, Manjul Publishing House, Bhopal,India.
3. Laws of Success- Napoleon Hill, Star Publishing LLC,USA.
4. Franchising: pathway to wealth creation-Stephen Spinelli, Robert Rosenberg, Prentice
Hall PTR, New Jersey,USA.
st
5. The Business of the 21 Century - Robert T. Kiyosaki, John Fleming and Kim Kiyosaki,
Manjul Publishing House, Bhopal, India.
6. Get Rich Click- Marc Ostrofsky, Razor Media Group, LLC,USA.
7. Complete E-Commerce book: Design, build & maintain a successful web based business-
Janice Reynolds, Taylor & Francis Inc., London,UK.
8. Business Process Outsourcing: Process, Strategy & Contracts- John K. Halvey, Barbara
M. Melby, John Wiley & Sons Inc., New Jersey, USA.
9. The Grocers: The Rise and Rise of the Supermarket Chains- Andrew Seth, Geoffrey Ran-
dall, Kogan Page Publishers, Philadelphia,USA.
10. The Wellness Revolution – Paul Zane Pilzer, Simon & Schuster, New York,USA.
 Lecture Schedule for OE-012:
Contemporary Entrepreneurial Business Models

Lecture: 1
Pedagogy · Classroom lecture with PPT
· Real life examples
Topics to be covered · Introduction to Entrepreneurship
· Essence of Entrepreneurship
· Prerequisites to being an Entrepreneur
Learning Outcome 1. Develop an understanding of the essence ofentrepreneurship
2. List the prerequisites to being anentrepreneur
Readings Rich Dad Poor Dad- Robert T. Kiyosaki
Case Study /Practi-
Assign-
ment/
Instructions for the Revise the class notes and go through the online material on
Next Lecture entrepreneurship.

Lecture: 2
Pedagogy · Classroom lecture withPPT
· Studentparticipation
· DiscussionForum
Topics to be covered · The magic of thinking big
· Benefits of being a system owner

Learning Outcome 1. Develop an above average mindset

2. List of benefits of being an Business owner

Readings The magic of thinking big

Case Study /Practi-
Assign-
ment/
Instructions for the Read the book ‘The Parable of Pipeline’ by Burke Hedges
Next Lecture
Lecture: 3
Pedagogy · Classroom lecture withPPT

· Discovering Ideas
Topics to be covered · Cracking the creativity code
· What is creativity ?
Learning Outcome 1. Enlist the various ways to be creative
2. How to crack the creativity code

Readings Cracking the creativity code-Ruttenberg Arie

Cas
e
Assign-
ment/
Instructions for the List of new things students can try in coming week
Next Lecture
Lecture: 4
Pedagogy · Classroom lecture with PPT
· Real lifeexamples
Topics to be covered · Discovery vs Delivery of idea
· Do school kills Creativity ?

Learning Outcome 1. What is more important Discovery or Delivery ?

2. Reasons how schools are responsible for killing creativity.

Cas
e
Assign-
ment/
Instructions for the Ted talk on Do school kill Creativity
Next Lecture

Lecture: 5
Pedagogy · Classroom Lecture with ppt
· Real lifeexamples
 · Videolecture
Topics to be covered · Is creativity learned or its by birth ?
· Creativity made or born?
Learning Outcome 1. By set of practices one can became creative .
2. Creativity can be learned with time

Readings Jugaad Innovation – Navi Radjou, JaideepPrabhu and Si-

mone Ahuja
Cas
e
Assign-
ment/
Instructions for the Search for the things that you are passionate
Next Lecture about .

Lecture: 6
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
Topics to be covered · Finding Passion
Learning Outcome 1. Describe da’vinci ’s 8 power question.
2. Analyze each of them to find passion

Cas
e
Assign- Quiz No.-1
ment/
Instructions for the Study the Ikigai book

Lecture: 7
Pedagogy · Classroom lecture withPPT
· Q & Asession
Topics to be covered · IKIGAI Japanese way to live happily .

Learning Outcome Finding the purpose of your life

 Readings IKIGAI

Cas
e
Assign- Assignment : using IKIGAI model find the purpose of your
ment/ life
Quiz/
Practi-
cal
Instructions for the Watch a video on Laws of Success provided to you
Next Lecture

Lecture: 8
Pedagogy · Classroom lecture with PPT
· Real life example & discussion

Topics to be covered · Start with why SIMON SINEK

Learning Outcome 1. Formulate an ideal business

2. Why /how/what about an organization.

Readings Start with why book by Simon Sinek.

Case Study/The Situa-

tion

Assignment/Quiz/
Practical

Instructions for the Watch ted talk any Simin sinek on Why
Next Lecture

Lecture: 9
Pedagogy · Classroom lecture with PPT
· Real life examples

Topics to be covered · Activity (Discovery vs delivery )

Learning Outcome 1. Understanding we are good at discovery or delivery

Readings
Case Study/The Situa-
tion

Assignment/Quiz/
Practical

Instructions for the List down problems your state / nation is facing .
Next Lecture

Lecture: 10
Pedagogy · Classroom lecture withPPT
· VideoLecture
Topics to be covered · ZI ZO ZI model

Learning Outcome 1. Zoom in for ideas ,so that we can have multiple ideas to solve
the problem .

Cas
e
Assign-
ment/
Instructions for the Watch a video on creativity provided to you.

Lecture: 11
Pedagogy · Classroom lecture withPPT
· GroupDiscussion
Topics to be covered · Stories based on Zoom in zoom Out model zoom in
Readings Laws of Success- Napoleon Hill
Cas
e
Stu
Assign-
ment/
Quiz/
Instructions for the See in your home where you can apply zoom in zoom out
Next Lecture zoom in for problem solving

Lecture: 12
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · More stories on zoom in zoom out .

Learning Outcome 1. Application of zoom in zoom out zoom in

Cas
e
Assign-
ment/
Instructions for the

Lecture: 13
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
· Q & Asession
Topics to be covered · Borrowing Ideas & Creativity

Learning Outcome 1. Adapting old ideas and creating new can bring cre-
ativity
Readings Classroom teachings

Cas Case Study

e
Stu
Assign-
ment/
Quiz/
Instructions for the Have a discussion on the topic with your peers
Next Lecture

Lecture: 14
Pedagogy · Classroomlecture
· Articleread
Topics to be covered · Innovation stories around us .

Learning Outcome 1. Innovation is everywhere one must observe .

Readings

Cas
e
Assign-
ment/
Instructions for the

Lecture: 15
Pedagogy · Class room lecture
Topics to be covered
Learning Outcome 1. 5 why model to find out main cause of problem.

Cas
e
Assign-
ment/
Instructions for the Search newly launched product in market.
Next Lecture

Lecture: 16
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
Topics to be covered · New Product Development

Learning Outcome 1. Enlist why NPD fails

2. Enlist why NPD became a success

Cas
e
Assign- Quiz No- 2
ment/
Instructions for the
Next Lecture

Lecture: 17
Pedagogy · Classroom lecture withPPT
· Chalk &Talk
Topics to be covered · Introduction to NPD.

Learning Outcome 1. Explain the basic concept of NPD

Cas
e
Assign-
ment/
Instructions for the
Next Lecture

Lecture: 18
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
Topics to be covered · NPD in depth

Learning Outcome 1. Introduction to marketing & finance ( NPD)

Cas
e
Assign-
ment/
Instructions for the

Lecture: 19
Pedagogy · Classroom lecture withPPT
· DiscussionForum

Topics to be covered · How to write a business plan ?

Learning Outcome 1. Describing business plan.

2. Presentation of business idea.

Cas
e
Assign-
ment/
Instructions for the Go through the given reference material
Lecture: 20
Pedagogy · Chalk &Talk
· DiscussionForum
Topics to be covered · Business idea and Viability quartet.

Cas
e
Assign-
ment/
Instructions for the Read Creating a Business plan for dummies .

Lecture: 21
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
· Q & Asession
Topics to be covered 1. Company profile & Product and services

Learning Outcome 1. Understanding your business type and what you are selling

Readings

Cas
e
Assign-
ment/
Instructions for the

Lecture: 22
Pedagogy · Classroom lecture withPPT
· Q & Asession
· Studentparticipation
Topics to be covered · Industry Analysis (SWOT)
Learning Outcome What are the strength and weakness of our company .

Cas
e
Assign- Quiz No.-3
ment/
Instructions for the Understand the concept of finance .

Lecture: 23
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
Topics to be covered · Financial plan

Learning Outcome 1. Define Financial plan

2. Understanding why money is required ,how it will be avail-
able, When it is needed .

Readings

Cas
e
Assign-
ment/
Instructions for the Have a discussion on Financial plan with your peers.

Lecture: 24
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
· Q & Asession
· Studentparticipation
· DiscussionForum
Topics to be covered · Financial plan 2

Learning Outcome 1. Understanding cost sheet

Readings Watch video on cost sheet.

Cas
e
Assign-
ment/
Instructions for the Try to understand some basic concepts of marketing .
Next Lecture

Lecture: 25
Pedagogy · Classroom lecture withPPT
· Real lifeexamples
· Q & Asession
· Studentparticipation
· DiscussionForum
Topics to be covered · Marketing plan

Learning Outcome 1. Define marketing plan

Readings

Cas
e
Assign- Quiz No.- 4
ment/
Instructions for the Read about Human Resource plan

Lecture: 26
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Human Resource Plan

Learning Outcome 1. Define Human Resource plan

Cas
e
Assign-
ment/
Instructions for the

Lecture: 27
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Operation plan

Learning Outcome 1. Define Operation Plan .

Readings
Cas
e
Assign- Quiz No.- 4
ment/
Instructions for the
Next Lecture

Lecture: 28
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Case study on oyo
 Learning Outcome 1. Describe oyo business model
2. OYO product mix
3. OYO’s USP

Readings Watch shared video on oyo

Cas
e
Assign-
ment/
Instructions for the Watch shared video on oyo.
Next Lecture

Lecture: 29
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · OYO case study continues ….
Learning Outcome

Readings Business Process Outsourcing: Process, Strategy &

Cas
e
Assign-
ment/
Instructions for the Enumerate some other business models that flash
Next Lecture across your mind

Lecture: 30
Pedagogy · Classroom lecture with PPT
· Real life examples
· Q & A session

· Student participation

· Discussion Forum

Topics to be covered · Risk Management

· Insurance
Learning Outcome 1. Describe oyo business model
2. OYO product mix
3. OYO’s USP
Readings

Case Study/The Situa-

tion

Assignment/Quiz/
Practical

Instructions for the Watch CRED advertisements .

Next Lecture

Lecture: 31
Pedagogy · Classroom lecture with PPT
· Real life examples
· Q & A session

· Student participation

Topics to be covered · Case study on CRED

Learning Outcome 1. Understanding CRED business model.

Readings

Case Study/The Situa-

tion

Assignment/Quiz/
Practical

Instructions for the

Next Lecture

Lecture: 32
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be cov- · CRED case study continues ..
ered
Learning Outcome 1. Describe CRED business model.

Cas
e
Assign-
ment/
Instructions for the
Next Lecture

Lecture: 33
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Case study on Flipkart
Learning Outcome 1. Understanding the Flipkart business model.
2. Understanding B2C model

Cas
e
Assign-
ment/
Instructions for the Research on retail and its meaning

Lecture: 34
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · CAse study on flip kart -2
Learning Outcome 1. Understanding the Flipkart business model.

Readings
Cas
e
Assign-
ment/
Instructions for the

Lecture: 35
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Case study on Ola

Learning Outcome 1. Understanding Ola Business plan

Readings
Cas
e
Assign-
ment/
Instructions for the Read about UBER

Lecture: 36
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Ola case study _2

Learning Outcome 1. Analyze the success factors or Ola .

Cas
e
Assign-
ment/
Instructions for the Strike some combinations of the discussed business models

Lecture: 37
Pedagogy · GroupDiscussion
· Q & Asession
· DiscussionForum
Topics to be covered · Case study on Space X

Learning Outcome 1. Business model of Space X

Cas
e
Assign-
ment/
Instructions for the Strike some more combinations of the discussed business

Lecture: 38
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Team wise Business plan Presentations

Learning Outcome 1. Practicality of the course .

Cas
e
Assign-
ment/
Instructions for the \

Lecture: 39
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Team wise business plan ppt

Learning Outcome

Cas
e
Assign-
ment/
Instructions for the Look at the success stories around you

Lecture: 40
Pedagogy · Classroom lecture withPPT
· Q & Asession
· DiscussionForum
Topics to be covered · Team wise Business plan PPT.

Learning Outcome
Cas
e
Assign-
ment/
Quiz/
Practi-