QUEEN

LUMP A

“Once you taste it, you’ll always crave for it.”

Jana P. Delos Reyes

A business Plan submitted to the Senior High School Department of

Notre Dame-Siena College, City of Tacurong in Partial Fulfilment

of the course Business Simulation Enterprise to the

Grade 12 Curriculum.

ACCOUNTANCY, BUSINESS AND MANAGEMENT 12

Dafhne Magallamento Quema

MARCH 2020
Company Logo

QUEEN
LUMP A

I came up to my business logo Queen Lumpia for it to represent satisfaction of my

customers in my product. Red is the color of my logo to attract more customers because

according to study, color red has higher level of being attractive for it represents foods.

Brief Profile of the Entrepreneur

Queen Lumpia Filipino Cuisine with Family and Heart. The business was owned by

Jana P. Delos Reyes who was born on December 7, 2002, at Kalawag 1, Isulan, Sultan

Kudarat. A grade 12-ABM student, studied at Notre Dame-Siena College of Tacurong.

Background and Business Concept

In today’s generation, most of the Filipinos love to eat foods.

Filipinos are always curious about the popular foods today, always wanting to have a

taste of it. Some of the Filipinos create new dishes that can be popular.

Lumpia traditional Filipino dish that is usually served with meat during family

celebrations or town fiestas. It consist of sauted pork with vegetables like carrots and

sayote, wrapped in lumpia wrapper. It is fried to a golden brown with sweet chilli sauce

as dip.

Description of the Business

My business plan aims to satisfy the needs and wants of the people who will by

my products. My products has its special ingredients that will give my consumers

nutrition that their body need. It is also cheap that can afford easily by my consumers.

The main Objectives of the Queen Lumpia Business are:

 To know the satisfaction of customers in the different flavors of lumpia.

 To provide the quality finger food at reasonable price with exemplary service.

 To be the best selling lumpia business in Kalawag 1.

The business stall will be located at Kalawag 1, Isulan, Sultan Kudarat in front of

Kalawag Cental School.

VISION

Queen Lumpia’s vision is to be one of the best innovative company in the country

by giving popular dishes a new twist for the delight of the consumers. Getting profit,

developing the business to become famous lumpia selling in Kalawag 1.

MISSION

Queen Lumpia’s mission is to innovate popular a Filipino dish, and to give a new

unique version by introducing delicious flavor at affordable price. Producing the

innovative product, giving the strategic location and developing marketing product to

public.

SWOT ANALYSIS

STRENGTH WEAKNESS

 Fresh handmade  Availability, timing

 The trend of lumpia is in peak.  Too much existing competitors.
 My location is desirable for my  Lack of personnel popularity.
target market.

OPPURTUNITIES THREATHS

 No real competitors  Delivery, new business

 The lumpia business industry is  The trend of lumpia business
in climax of its career right now. may decline in a short period of
Making the trend to be very time so I only have a certain
appealing for the Filipino market time to set my standards and
who are easily enticed by current make myself know to the
trends in food and beverage Filipino market.
industry.
 MARKETING PLAN

As I want my products to be marketable for my customers, distribution of flyers

one week before will be conducted. My business has conducted different test and

evaluations. This was mainly conducted by comparing prices and advertizing methods

with competitors, such as learning that while the prices for most lumpia are cheaper in

stores,Queen Lumpia has superior quality that rationalizes the higher price and finding

that most customers prefer to call-in.

Target Market

My target market are my neighbors. I will introduce my business to my fellow

neighbors by serving them my product and giving them the satisfaction that they want.

My stall will be place in front of school where there are a lot of students, teachers and

even parents who will buy my [Link] case my business will be successful, I plan to

expand my business in our barangay and near the community.

Product

One of the best features of this product is the health benefit that it can provide to

the consumers. Meat provides complete, high-quality protein. Carrots is particularly

good source of beta-carotene, fiber , Vitamin K, potassium and anti-oxidants. It also

reduce risk of cancer and weight loss friendly food and have been linked to lower

cholesterol levels and improved eye health. Sayote is good for the heart, excellent

source of folate , good source of Vitamin C, help prevent cancer and help the body

produre energy.
Pricing Scheme

At Queen Lumpia, cost accounting is important. I will take advantage of my

excellent credit terms with my suppliers. The price of lumpia will be Php.8.00 per

pieces.

Place

The lumpia is then delivered to customers or catered to them directly as the

owner cooks the lumpia fresh on-site. The business stall will be located at Kalawag 1, In

front of school in order to catch customers going out from school. . The lumpia is made

at home, from scratch, by the owner.

Promotion

I will provide high-quality advertisements like posters and social media

advertisements to attract more customers, my promotions has the important details

about my product and the cost is included.

a. Poster

Posters as form of advertisement will be posted at the hallways to inform anyone

that I will be opening a small business. Flyers will be passed out and put up in local

stores once the designs is perfected, and mass emails will be sent as well. Each of

these method is relatively low cost, and the printing cost will be covered by the owner’s

monthly draw.

b. Social Media Advertising

I will stay current with industry trend and have a facebook webpage site. My

product, location and hours of operation will be easily accessed. In the future I may

considered email orders.

 Budgetary Plan and Production of Expenses

Ingredients Quantity Cost per Unit Total Cost

Lumpia Wrapper 100 pieces Php. 1 per 1 piece 100
Ground Pork 1kg Php. 250 per kilo 250
Garlic (small size) 1 piece Php. 5 per piece 5
Onion (medium 2 piece Php. 5 per piece 10
size)
Carrots 3 pieces Php. 10 per pieces 30
Sayote 3 pieces Php. 25 per 3 25
pieces
Ground black 1 piece Php. 5 per piece 5
pepper
Vegetable Oil 1 kg Php. 65 per kilo 65
Other Expenses
Paper cups(small) 50 pieces Php. 30 per pieces 50
Transportation 30
Butane 2 bottles Php. 30 per bottle 60
Total 630

Cost per Unit = total cost/ number of product being made

= 630/ 100

Cost per Unit =6.3

Selling Price = cost per unit + mark up

=6.3 + 1.7

Selling Price = ₱8.00 per piece

Capital: Php. 800.00

 Procedures in Making Pork Lumpia

1kg Ground Pork

1kg Vegetables Oil

1 piece of Garlic

2 pieces of Onion

3 pieces of Sayote

3 pieces of Carrots

Ground black pepper

Lumpia Wrapper

Frying Pan

Butane

Step 1. Prepare your ingredindts like onions, garlic, carrots and sayote as well as your

kitchen equipment like frying pan and butane.

Step 2. Slice your onion, garlic, carrots and sayote. Then wash it.

Step 3. Heat your frying pan and put a small amount of vegetables oil.

Step 4. Sauté your onion, garlic and ground pork, then season it with salt and ground

black pepper.

Step 5. After you sauté your ground pork, put your carrots and sayote. Mix them

together until cook and add salt to taste.

Step 6. Get your lumpia wrapper and wrap it.

Step 7. Heat your frying pan, and put some oil. Once your oil is hot, put some lumpia

depend on how big your pan is. Fry it until golden brown.

Step 8. After frying drain it. And serve it with sauce.