CLASS FOR MQRC 2 – 25 February 2022
1.Talking about the CSR policy of a large multi-national
2. Talking about the CSR policy of your OWN company
Graded
CSR
Corporate Social Responsibilty CSR
What is Corporate Social Responsibility?
It is a self-regulating business model that helps a company be socially accountable – to itself,
its stakeholders (investors, customers, suppliers, employees etc) and the public.
By practicing corporate social responsibility, also called CORPORATE CITIZENSHIP, companies
can be conscious of the kind of impact they are having on all aspects of society, including
economic, social and environmental. To engage in CSR means that, in the ordinary course of
business, a company is operating in ways that enhance society and the environment, instead
of contributing negatively to them.
Change the world for the better with TRIPLE BOTTOM LINE: Social -environmental -
economic.Balancing economic , environmental and social imperatives. In other words we
can say PEOPLE – PLANET – PROFIT. Or the Pursuit of PROFIT with a COMMITMENT to
ETHICAL CONDUCT.
A properly implemented CSR concept can bring along a variety of competitive advantages
such as enhanced access to capital and markets, increased sales and profits, operational cost
savings, improved productivity and quality, efficient human resource base, improved brand
image and reputation, enhanced customer loyalty, better decision making and risk
management processes.
Under social issues we can see some key ideas: responsible marketing , fair trade, excellent
working conditions, human rights ,and respecting diversity and equal pay. Do they take
responsibility for impact on society? Do they help the community? Do they reduce
corporate-related human rights abuses? Do they give generous paid maternity, paternity
leave? Do they pay for afterschool programmes for underprivileged children?
Under environmental issues some key ideas are: respecting bio-diversity and fighting
against climate change.
Do they take initiatives to assess and take responsibility for company’s effects on
environmental well-being? Do they promote positive environmental change? Do they fund
clean-up of rivers or recycling of packaging or plastics? How do they protect the source of
raw materials that they use?
Under economic performance issues we can list: responsible supply chains, reputation ,
corporate governance, better risk management process.
Have they taken advantage/profited from the deterioration of the global environment?
Have they profited from harm to vulnerable communities or indigenous groups?
Watch out! For GREEN WASHING or FEIGNING interest in corporate responsibility. We call
this WINDOW DRESSING . Gaining a maximum profit without really implementing CSR
policy.
TASK 1. Graded
Corporate Social Responsibility has now become an important component of many
international companies. Choose a company from the list below and research their CSR
policy.
Do a presentation:
1. Explaining the company’s CSR policy. Write FULL SENTENCES – NO BULLET POINTS.
2. How effective is this policy in your opinion?
3. Provide any suggestions that you think would make these initiatives more efficient.
4. Use the vocabulary included in this document and other vocabulary you will find on
the website of the company in question.
Each group must do a different company. Choose an international company with a CSR
website IN ENGLISH. It will make your life easier.
USEFUL VOCABULARY
Ethics / Corporate social Responsibility
Values To share a strong commitment to
To act responsibly To care for the environment
To take an active part in To reduce the carbon impact
To use recycled material To stay true to our principles
To pay a fair salary To charge a fair price
To be ethical in dealings Not to exploit workers
To comply with regulations To donate something to a cause
Minimize negative environmental and social Car pooling
impacts Light bulbs
Risk minimization Community service/actions
Maximizing business opportunities Garbage/rubbish recycling
A genuine commitment to operate ethically Handicap access
– a strong ethical commitment Green walls
Sustainability as a source of competitive Climate tickets/ecotourism
advantage Reducing Co2 footprint /emissions
Corporate responsibility built into business Electric cars /bicycles
purpose and strategy – ETHICAL BUSINESS Fair-trade foundations
Climate change - Global warming(renewable Fair trade: paying people a fair wage
energy for manufacturing: wind, sun, water, /making sure people aren’t exploited
biomass Promoting each other’s culture
To raise the profile of a company
LIST OF COMPANIES
TOTAL
BP
DANONE
STARBUCKS
CARREFOUR
WALMART
MCDONALD’s
COCA COLA
APPLE
RENAULT
AIRBUS SE
AIRFRANCE
BRITISH AIRWAYS
L’ORéAL
H&M
Volkswagen
ENI
SIEMENS
TESCO
NESTLé
BOSCH
UNILEVER
SAINT-GOBAIN
VINCI
BOUYGUES
BAYER
VEOLIA ENVIRONEMENT
SNCF
GLAXO-SMITHKLINE
ABB
PHILIPS
ASTRAZENECA
SCHNEIDER ELECTRIC
MICHELIN
ACCENTURE. (consulting)
COMPASS GROUP ( food services
