COCONAROONS

ABLANG
ABUNGAN
ANTONIO
CABE
GUINAWAN
MARZAN
SECULLES
WONG

1
 Table of Contents
I. COVER PAGE…………………………………………………………
1
II. TABLE OF CONTENTS…………………………………………..
2
III. EXECUTIVE SUMMARY……………………………………….3
IV. BUSINESS MODEL………………………………………………4
V. COMPANY OVERVIEW…………………………………………5
VI. MARKETING PLAN…………………………………………
VII. SALES FORECAST …………………………………………….
VIII. OPERATIONAL PLAN…………….………………
IX. MANAGEMENT PLAN………………………………...
X. ORGANIZATIONAL CHART………………………………
XI. FINANCIAL PLAN……………………………………….
XII. PROJECTED INCOME STATEMENT ………………………

2
III. EXECUTIVE SUMMARY

3
IV. BUSINESS MODEL

Key Partners Key Activities Value Proposition Customer Customer

Relationship Segments
 Triple F  Baking  Customers will  Personal  Our target
General  Buying buy our  Social market is
Merch. (for ingredients macaroons media people who love
because it uses baked goods
desiccated  Selecting
eco-friendly and sweets.
coconut, packaging packaging and They are not
condensed utilizes filipino limited only to
milk, cupcake delicacies such inside the
liner, white as pastillas, campus, but we
sugar, and yema, and ube will also sell
butter) as fillings. These outside the
makes our campus.
Key Channels
product unique Moreover, our
Resources and product is
differentiable  Word of targeted to
 Fillings from our mouth people who
(Filipino competitors.  Internet loves the flavor
Delicacies) of filipino
delicacies.
 Eco-
friendly
packaging

Cost Structure Revenue Structure

 Ingredients  Baked goods

 Packaging materials  Sales in person
 Employee’s labor  Online sales (pre-order)

4
V. COMPANY OVERVIEW

5
VI. MAKRKETING PLAN

Target Market

Age : 5 - 50 years old

Sex/Gender: Any gender
Location: The proprietors of the business made the decision to have Saint Mary's
University as the market on the days where products would be sold. Besides the students of
Senior High School, there are also college at the said campus, so this will be a wonderful
chance to sell BUKONUT products. Moreover, social media platforms like Facebook and
Messenger for virtual orders nearby.
Economic status: All Socioeconomic groups
Education Level/Profession: Anyone who are currently studying and people who
have/don't work.
Lifestyle, hobbies: People who are into sweets. But overall, anyone who has diff lifestyles
and hobbies can buy the product.
Roles: Students, Parents, teachers, professional and non-professional workers, and teens
Groups: Millennials and Gen Z

Overall, our target market are the people who love sweets. Considering the age,
sex/gender, economic status, education level, profession, lifestyle, hobbies, interest, anyone
can buy our product because it doesn't have any specification when it comes to these
groups

Competitive Analysis

Competitive Analysis

Competitors Product Price Place Promotion

Goldilocks Coconut 12 pcs- Php 83.00 Solano, Savemore Posters,
macaroons 18 pcs- Php Bayombong Advertisements
120.00

6
Product Strategy
Brand Name
Coconaroon.
coconaroon from the word coconut and macaroon since our product is made of coconut we get the
word coco from the word coconut and naroon is from the word macaroon and we just we combined
it.
Logo

Figure 1. Coconaroon Logo

To start with, we intended to include a clear and powerful illustration of how

Filipino delicacies inspired our ideas in order to create a very distinct brand name for our
company. For example, the Filipino delicacy ube, yema, and pastillas in our logo signifies
the love of Filipinos in sweets.

Product Description

Product Specification
Coconaroon is color brown contained in a 3/4 ounce cupcake liner.

Packaging

7
We will use a bento box as our packaging material. It will be able to contain 12 pieces of coconut

macaroons.

Labelling- show the actual picture/s of the product labels.

Price Strategy

 You are required to show detailed computations per product for the set prices.
Show a breakdown of your costs, determine the pricing strategy to be used, and
compute for final selling price. Make sure to justify your set prices.
 Rationalize your chosen pricing strategy to be used.
 Consider the following questions: How much will you charge for your product or
service? How did you arrive at your price? If you are a manufacturer or a trader, will
you adopt a wholesale price and a retail price? If wholesale, what is the minimum
quantity for wholesale? Will you change your price in the long run? By how much?
How does your price compare to that of your competitors’? How much lower or how
much higher?

Place Strategy
 Where are you going to locate your business? Why did you choose this place in particular?

Promotional Strategy
To get your customers buy your product, you need to communicate with them effectively. Make
your value proposition clear, for the customers to know what benefit they can get from your
product, and to convince the customers that your product is worth the price for them to purchase.
The easiest promotional to be done to promote our product is to post it in any social media
platforms to engage and encourage more people to purchase our product. The expenses in
promoting the product will not be the problem because it may not be that big, for posting it online,
it will just be needing an internet connection.

8
 Promotional One Month Expenses
Promotional Strategy
Ex. Tarpaulin

Total Expenses

SALES FORECAST
Forecasted Three Weeks Sales Volume:
Forecasted Three Weeks Sales Volume

Week 1 Week 2 Week 3 Total

n
q
Q

Forecasted Three Weeks Sales Summary Schedule

Forecasted Three Weeks Sales Summary Schedule

Product Line Week 1 Week 2 Week 3 Total Units Selling Peso

Price Sales
Total
Product 1
Product 2
Product 3

OPERATIONAL PLAN
 Make sure everything is clear, detailed and well-organized.

Production Process Flow

PRODUCT 1
STEPS:
1.

Raw Materials
Item Quantity Unit Cost Total Cost
1.

Procurement Process Flow

PRODUCT 1
STEPS:
1.

Supplier
Material Supplier Contact Details
1

9
Tools, Machinery and Equipment
Tools, Machinery and Description Unit Price
Equipment

1.

Furniture and Fixtures

Furniture and Fixtures Description Unit Price

1.

Utilities
Utility Provider Cost per Month

1. Electricity
2. Wifi
3. Water

Distribution Process

STEPS:
1.

Service Delivery Process

STEPS:
1.

Payment Process

STEPS:
1.

Quality Control
PRODUCT 1
STEPS:
1.

Floor Plan (Internal Lay-out)

MANAGEMENT PLAN
Manpower
This section will give details on how you will hire, select, train, and develop your human resources.
ORGANIZATIONAL CHART

Designation Job Description Employee Qualification Proposed Salary

(What qualifications are you
looking for your employees?

10
 Provide qualifications
completing the following:
education, work experience,
skills, work attitude/behavior)

FINANCIAL PLAN

Tools, Machinery and Equipment

Tools, Machinery and Description Unit Price
Equipment

1. Oven Owned by one of the members

2. Measuring cups Owned by one of the members
3. Other baking materials Owned by one of the members
TOTAL 0

Furniture and Fixtures

Furniture and Fixtures Description Unit Price

1.

TOTAL

Raw Materials
Item Quantity Unit Cost Total Cost
1. Desiccated coconut 1 Php 120 Php 120
2. Condensed milk 4 Php 48 Php 192
3. Egg 60 Php 12 Php 720
4. White Sugar 4 plastic Php 35 Php 140
5. Butter 4 box Php 51 Php 204
6. Cupcake liner 1 box Php 130 Php 130
7. Puto Molder 25 pcs Php 5 Php 125
8. Ube Yum 1 Php 1 Php 233
9. Pastillas (Fillings) Php 100
TOTAL Php 1964

Utilities
Utility Provider Cost per Month

1. Electricity
2. Wifi
3. Water
TOTAL

11
Salaries
No Position/Designation Salary/month
1. General Manager

TOTAL

Office Supplies (if there is any)

No Item Cost
1. Coupon bond
2. Pens
3. Stapler
TOTAL

Summary of Capital Needed

Marketing Strategies
Tools, Machinery and Equipment
Furniture and Fixture
Raw Materials
Utilities
Salaries
Office Supplies
TOTAL CAPITAL NEEDED

Sources of Capital
PROJECTED INCOME STATEMENT (FORECASTED COST, REVENUE AND PROFIT)
Week 1 Week 2 Week 3

SALES 

LESS: COST OF SALES

GROSS PROFIT

LESS: OPERATING EXPENSES

NET INCOME BEFORE TAX (NIBT)

LESS: INCOME TAX (3%)

NET INCOME AFTER TAX (NIAT)

12
13