i
D &s c o u r s e
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M ia d
Presented by Group 7
Members
Ahmad Nizar Navis Lalu Haerul Fahmi Ahmad Afiq Rizquna
Outline
A. INTRODUCTION
B. LANGUAGE OF MEDIA DISCOURSE
C. MEDIA DISCOURSE ANALYSIS
D. LANGUAGE IN DIGITAL COMMUNICATION
E. CONCLUSION
Introduction
Introduction
Discourse is defined as talking about a subject in written or spoken form.
-Examples: A professor meets with a student to discuss a book.
Media refers to the various channels or platforms used to communicate
information and ideas to large audiences.
-Examples: websites, blogs, and social media platforms.
Media Discourse Media discourse is a way of communication or conversation that
occurs in the media, such as television, radio, newspapers, or social media. The
messages conveyed through this media are addressed to the audience, listeners,
readers
Language of The
Media
Language of The Media
The language of the media encompasses the various ways in which meaning is
conveyed through different forms of media, including print, audiovisual, and digital
platforms. This field, known as media linguistics, examines how language functions
within these contexts and its impact on public discourse.
(1960) (1982) (1978)
Examples
MEDIA DISCOURSE
ANALYSIS
Media Discourse
Analysis
Media Discourse Analysis is an interdisciplinary approach that focuses on examining
the language and discourse used in media content, such as news articles, television
programs, social media, and advertisements. This approach seeks to understand how
language and communication in the media shape and reflect social, cultural, and
political ideologies and power relations.
CDA
(Critical Discourse Analysis)
Critical Discourse Analysis (henceforth: CDA) is
kind of discourse analytical research which the
point is to learn social power abuse, domination,
and inequality that formed, production, and faced
by texts and talks in social and political contexts.
Sociolinguistic The sociolinguistic approach explores the
relationship between language and society
within media discourse.
Non-linguistic
This approach focuses on elements other than
language in media discourse, recognizing that media
communication is often multimodal.
It includes the study of:
Visual elements (e.g., images, layout, colors) and how they
contribute to the overall meaning.
Sound and music in audiovisual media like radio or television.
The interaction of different modes (text, sound, image)
Method
Critical Approach: Examines power and ideology in media through language.
Narrative/Pragmatic/Stylistic: Focuses on discourse structure, presentation style,
and audience response.
Comparative/Cross-Cultural: Analyzes the role of culture and politics in shaping news
discourse.
Media/Communication Studies: Draws on interdisciplinary methods to explore media’s
systemic role in society.
Practice-Focused: Uses an ethnographic approach to study journalistic practices.
Cognitive Approach: Investigates how cognitive processes and metaphors influence
media interpretation
LANGUAGE IN DIGITAL
COMMUNICATION
Language in Digital
Communication
The transition from traditional media (like TV, newspapers, and radio) to digital
platforms such as social media, blogs, and podcasts has significantly changed how
media discourse operates.
Language in digital communication encompasses the various ways in which language
is used and adapted in online platforms, such as social media, instant messaging,
emails, and other digital channels.
Features of Digital Communication
Shorter, more informal language
Digital platforms like Twitter (with its character
limits) and messaging apps encourage concise
communication --> abbreviation or acronym that is
more informal.
Features of Digital Communication
Use of emojis/emoticons, memes, and hashtags
Emojis/emoticons serve as visual language elements that express emotions or clarify tone.
Memes are a fun way to share ideas, jokes, or opinions.
Hashtags help group content, show trends, and let people talk about the same topic, like
#latepost and #TimnasDay
Features of Digital Communication
Examples of emoji/emoticon and meme
Features of Digital Communication
User-generated content and interaction
In digital communication, people don’t just watch or read—they create posts, videos, and
comments. This interaction can reshape media discourse, as audience reactions can
influence content creators and shape future narratives.
Conclusion
To sum up, the language used in media is a powerful tool that shapes how we see the world.
Whether it's in newspapers, on TV, or on digital platforms like social media, the way media
uses language influences our thoughts and opinions.
We looked at how media discourse analysis helps us understand these language choices,
showing how they reflect and support power and ideas in society. As media moves more
into the digital world, the language is changing—becoming shorter, more casual, and
interactive.
Understanding media language is more important than ever as it plays a big role in shaping
the world around us.
Thank you!
References
Alek. (2023). Digital Discourse Analysis (DDA): A New Perspective on Language Use in the
Digital Age.
DIJK, T. A. VAN. (2015). Critical Discourse Analysis. xxxx, 0–4
Gee, J. P., & Handford, M. (2013). The routledge handbook of discourse analysis. In The
Routledge Handbook of Discourse Analysis. https://doi.org/10.4324/9780203809068
Han, Y. (2024). The Impact of Digital Media on Language Styles and Communication
Methods Based on Text, Image, and Video Forms. Lecture Notes in Education Psychology
and Public Media, 40(1), 211–219. https://doi.org/10.54254/2753-7048/40/20240754
Tannen, D., Hamilton, H. E., & Schiffrin, D. (2015). The handbook of discourse analysis.
John Wiley & Sons.
