Course Code MGT 401
Course Name DATA ANALYSIS AND INTERPRETATION [MBA IV Semester, Spring
2024]
Course Coordinator Dr. Devesh Kumar
Credits Equivalent 4 Credits: (One credit is equivalent to 10 hours of lectures / organized
classroom activity/contact hours; 5 hours of fieldwork / Tutorial / teacher-led
activity and 15 hours of other workloads such as independent individual/ group
assignments, presentations, panel discussion, quizzes, local survey, etc.)
Course Objectives The course is designed to:
Develop proficiency in utilizing statistical methods and tools to analyze large
datasets commonly encountered in business contexts, including descriptive
statistics, inferential statistics, regression analysis, and hypothesis testing.
Acquire the ability to interpret and draw meaningful insights from diverse
types of business data, such as financial reports, market research data, and
operational metrics, to inform strategic decision-making and problem-solving.
Gain practical experience in using industry-standard data analysis software
and tools, such as Excel, to manipulate, visualize, and analyze data sets,
enabling efficient decision-making and effective communication of findings.
Cultivate critical thinking abilities to evaluate the validity and reliability of
data sources, assess assumptions underlying statistical models, and identify
biases or limitations in data analysis processes to make informed, evidence-
based business decisions.
Enhance communication skills to effectively convey data analysis findings
and insights to diverse stakeholders, including senior management, clients,
and colleagues, through clear and concise presentations, reports, and
visualizations.
Course Outcome 1. Demonstrate Proficiency in Data Analysis Techniques
(Cos) 2. Interpret and Synthesize Business Data
3. Utilize Data Analysis Tools and Software
4. Communicate Data Analysis Findings Professionally
Attendance Students are expected to attend all lectures in order to be able to fully benefit
from the course. A minimum of 75% attendance is a must failing which a
student may not be permitted to appear in the examination.
Evaluation Criteria 1. Mid Term Examination: 20%
2. End Term Examination: 60%
3. Continuous Internal Assessment : 20%
a. Class participation = 5%
(Note: Below 75%=0, 75-80%=1, Above 80- 85%=2, Above 85-90%=3,
Above 90-95%=4, Above 95%=5)
b. Assignments/Presentation [Data Analysis based Assignments (Ongoing
for the semester) = 10%
c. Quizzes = 5%
Unit Course Contents Hours
I Introduction to Data Analysis and Basic Statistics
Definition and importance of data analysis in business decision-making
Types of data: qualitative vs. quantitative
Introduction to statistical analysis and its role in data interpretation
10
Measures of central tendency: mean, median, mode
Measures of variability: range, variance, standard deviation
Skewness and kurtosis
II Exploratory Data Analysis using Data Visualization
Graphical representation of data: bar charts, histograms, pie charts
Scatter plots and line graphs
04
Importance of data visualization in conveying insights
III Probability Theory
Basic concepts of probability
Conditional probability and independence 6
Probability distributions: discrete and continuous
IV Regression Analysis
Understanding the concept of regression
Assumptions of simple linear regression
Interpretation of regression coefficients 10
Extending regression to multiple predictors
Model building and interpretation
V Data Mining and Machine Learning 04
Overview of data mining techniques
Clustering, association rule mining, and decision trees
Applications of data mining in business
Basics of supervised and unsupervised learning
Classification and regression algorithms
Real-world applications of machine learning in business
Prescribed Text Books:
1. Maddala, G. S., & Rao, C. R. (2006). Data analysis for business, economics, and policy.
Academic Press.
2. Newbold, P., Carlson, W. L., & Thorne, B. (2019). Statistics for business and economics.
Pearson.
3. Alexander, M., & Blaha, K. J. (2019). Data analysis using Microsoft Excel: Updated for Office
365. Wiley.
Suggested Extra Readings
1. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th
ed.). Cengage Learning.
2. Groebner, D. F., Shannon, P. W., Fry, P. C., & Smith, K. D. (2018). Business statistics: A
decision-making approach (10th ed.). Pearson.
3. Gelman, A., & Hill, J. (2006). Data analysis using regression and multilevel/hierarchical
models. Cambridge University Press.
