Sparsh Rathi
MBA, NMIMS Mumbai 2024
Email ID :
[email protected] | Ph. No.: +91 90164 48924 | LinkedIn Profile
Professional Experience
SBI Life Assistant Manager at MD/CEO's Office June 2024 — Present
I’m working with the CEO in the development and implementation of strategic initiatives and special projects. So far, I have –
● Undergone rigorous training in insurance best-practices with key sales & distribution stakeholders (BDM, AM, KAM, CIF, BM, etc.)
● Collaborated with an ASM in Ahmedabad overseeing 25 branches, 15 BDMs, doing annual business of 44 Cr.
● Developed skills in managing manpower, planning sales territories, and maintaining field hygiene to optimize distribution
Bain & Co. Summer Associate April — June 2023
● Analysed brand and marketing strategy of a ~$50Bn consumer goods company, suggesting high ROI D2C initiatives
● Evaluated 100+ companies across 24 KPIs (like CLV, CAC, brand equity, etc.) in live gaming space as part of the M&A process
● Developed a benchmarking model comparing 25 APAC & Middle East countries, influencing government policy
● Developed scalable quality check models using Alteryx and Excel for the Tableau toolkit to ensure zero defect deliverables
● Collaborated with cross-cultural teams to deliver short deadline projects by prioritising & working backwards from deadline
Airtel CSR Intern January — February 2023
● Spearheaded multiple donation drives to raise awareness and rallied employees to contribute towards the NGO growth
● Carried out field visits to remote villages, engaging with local communities to understand causes of high absenteeism in schools
Education
MBA – SBM, NMIMS Mumbai (3.11/4.0 CGPA) 2022-24 BBA – KRMU (7.70/10 CGPA) 2019-22
Areas of Expertise
Business Analytics, Supply Chain Management, Consumer Behaviour, Lean six sigma green belt, Product Management, Account
Management, Business Development, E-commerce, Rural Sales, CRM and MIS reporting, Forecasting and Trend Analysis
Case Competitions
Asian Paints Canvas - Campus winner amongst 100+ entries (link to the presentation) 2023
Problem Statement: How can AP enhance the home décor customer journey in a phygital world to boost conversion and retention?
● Consumer Journey Mapping: Conducted market visits and engaged with home décor customers and retailers in Mumbai, Delhi, and
Jaipur to map consumer personas and identify key moments of truth (MOTs)
● Online Customer Experience: Redesigned AP’s existing app by incorporating its services into one platform - providing a smooth
omnichannel experience
● Brand awareness and visibility: Conceptualized AP's new brand narrative of a 'home décor' company by featuring phrases like “Décor
by Asian Paints” and “Space designed by Asian Paints” in restaurants, theatres, and airport lounges
ITC Interrobang - Campus 2nd Runners up amongst 120+ entries (link to the presentation) 2023
● New Product launch: Conceptualized the go-to-market strategy of a fizzy iced tea – “Frostea”. Designed engaging packaging
incorporating vibrant colors, mascot and flavour illustrations to enhance shelf appeal and attract target consumers
● Integrated Marketing Communication and GTM: Orchestrated brand salience through ATL and BTL activations, including
influencer & embedded marketing. Designed POS materials for modern & general trade, a high-impact video ad and a billboard
Corporate Projects
● Sphinx Worldbiz: Calculated Net Promoter Score (NPS) by interviewing 30+ clients to assess their brand perceptions and pain points
● Haldyn Heinz: Reduced Rs. 6.5 CR in Working Capital by improving the Inventory Turnover Ratio from 5.1 to 6.4 through customer-
driven product portfolio restructuring and standardization
● GroupM: Developed a full funnel campaign “Didi and Dishwasher, Saath Saath” to educate consumers on the benefits of dishwashers
and popularize their coexistence with house helps
Positions of Responsibility
President, Management Society - KRMU 2021-22
● Led a team of 12 functional heads, fostering collaboration to drive club’s goals
● Secured and managed Rs. 7 Lacs for a flagship event through sponsor negotiations
Marketing Head, Sports Society – KRMU 2020-21
● Implemented a successful digital marketing strategy by producing viral content to drive higher event attendance
● Achieved a 60% rise in social media engagement rate on Instagram by data-driven content marketing
