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Lab A Total Class Topic

The document outlines a comprehensive curriculum on digital marketing, covering various aspects such as basic digital marketing concepts, niche selection, social media marketing across platforms like Facebook, Instagram, LinkedIn, Pinterest, Quora, and Reddit, as well as lead generation, email marketing, SEO, SEM, video marketing, blogging, and monetization strategies. Each section includes detailed topics like audience targeting, content creation, optimization techniques, and tools for effective marketing. The curriculum is designed to equip learners with the necessary skills and knowledge for successful digital marketing practices.

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akashecejkkniu
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0% found this document useful (0 votes)
89 views10 pages

Lab A Total Class Topic

The document outlines a comprehensive curriculum on digital marketing, covering various aspects such as basic digital marketing concepts, niche selection, social media marketing across platforms like Facebook, Instagram, LinkedIn, Pinterest, Quora, and Reddit, as well as lead generation, email marketing, SEO, SEM, video marketing, blogging, and monetization strategies. Each section includes detailed topics like audience targeting, content creation, optimization techniques, and tools for effective marketing. The curriculum is designed to equip learners with the necessary skills and knowledge for successful digital marketing practices.

Uploaded by

akashecejkkniu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

1.

Basic Digital Marketing (presentation)


➢ Introduction of Digital Marketing

➢ Opportunities of Digital Marketing

➢ Future of Digital Marketing

➢ Difference between Digital Marketing VS others.

2. Niche Selection (presentation)


➢ What is Niche?

➢ What is Niche Selection?

➢ Types of Niche?

➢ Important of Niche selection

➢ Niche selection technique & method

3. Social Media Marketing / Management (HelloElearning&earning2nd)


(presentation)
➢ What is Social Media Marketing?

➢ Types of Social Media

➢ Importance of Social Media Marketing

➢ Benefits of Social Media

➢ Introduce of Facebook

➢ Business Page-creation & Optimization

4. Facebook Marketing (presentation)


➢ Meta business suite

➢ How to use meta business suite tools

➢ Facebook Shop & Marketplace


➢ How to create professional content

➢ Automation

5. Facebook Marketing (presentation)


➢ Create Business Portfolio

➢ Create Ads Manager

➢ Post Boost

➢ Create & Setup Ads

➢ Types of Ads

➢ Event Creation

➢ Pixel Setup

6. Facebook Marketing (presentation)


➢ Lookalike Audience Setup

➢ Custom Audience creates

➢ Facebook Funnel

➢ Facebook Marketing Strategy

➢ Facebook Marketing Plan

7. Instagram Marketing (presentation)


➢ What is Instagram Marketing?

➢ Benefits of Instagram Marketing

➢ Business Profile Create & Optimization

➢ Hashtag research

➢ How to increase followers and engagement


➢ Influencers research

➢ Using free and paid tools

➢ Live practice

8. X- Marketing (presentation)
➢ What is X Marketing?

➢ Benefits of X Marketing

➢ Professional profile Create & Optimization

➢ X- tweet/retweet

➢ Hashtag research/secrets

➢ How to increase followers and engagement

➢ X- Ads Manager & Analytics

9. LinkedIn Marketing (presentation)


➢ What is LinkedIn Marketing?

➢ Benefits of LinkedIn Marketing

➢ Professional profile Create & Optimization

➢ LinkedIn Marketing Strategy

➢ LinkedIn connection planning

➢ Company Page Create & optimization

10. LinkedIn Marketing


➢ How to use LinkedIn business tools

➢ LinkedIn sales navigator

➢ How to use LinkedIn for lead generation


➢ How to find job from LinkedIn

➢ How to post job on LinkedIn

➢ How to use LinkedIn Ads Manager

11. Pinterest Marketing (presentation)


➢ What is Pinterest Marketing?

➢ Benefits of Pinterest Marketing

➢ Business Profile Create & Optimization

➢ Pinterest Marketing Strategy

➢ Create Pin & Board

➢ Rich pin

➢ Pinterest Ads manager

12. Quora Marketing (presentation)


➢ What is Quora Marketing?

➢ Benefits of Quora Marketing

➢ Business Profile Create & Optimization

➢ How to create Quora space

➢ Quora Marketing Strategy

➢ Create Post, Question & Answer

13. Reddit Marketing (presentation)


➢ What is Reddit Marketing?

➢ Benefits of Reddit Marketing

➢ Profile Create & Optimization


➢ Reddit Marketing Strategy

➢ How to create a post by community

➢ How to create a custom feed

➢ How to use Reddit advertisement

14. Lead Generation/Data Entry (presentation)


➢ What is lead?

➢ What is lead generation?

➢ Types of Lead-Generation

➢ B2B & B2C

➢ Yollow Page/ Google map/ Yelp

➢ Data scrape

➢ Lead Nursing

15. Email marketing (presentation)


➢ What is email marketing and strategy?

➢ Use Email Marketing tools

➢ Mailchimp, Klaviyo, Brevo

➢ Email template design (Using HTML)

➢ E-commerce, Landing page, Black Friday

➢ How to add subscriber & contact list

➢ Integration (pop-up form, sign-up form)

➢ Email marketing campaign.

➢ Email marketing by using other applications

➢ Tracking email results.


16. Search Engine Optimization (SEO) (presentation)
➢ Basic concept of SEO

➢ How to Work Search Engine Algorithms

➢ Importance of SEO

➢ Types of SEO

➢ What is keyword & types of keywords?

➢ What is keyword research and why do need it ?

17. Website Audit/ Competitor research


➢ What is website audit?

➢ Why need Website audit for SEO?

➢ How to create a properly website auditing report?

➢ Competitor’s website research & creating plan

➢ Tools : SEO site checkup, SEO optimar, SEMrush, SEOQuake

18. Keyword research (presentation)


➢ Keyword research step by step

➢ google keyword planner, semrush, ahrefs, uber suggest, moz, keyword everywhere and others

➢ How to find profitable Keyword?

➢ Selection final keyword

19. Content writing with AI


➢ What is Content?
➢ How to write SEO friendly content with AI?

➢ Use tools & resources

➢ Tips & Tricks

➢ ChatGPT, Gemini, WordHero, Wordtune, Grammarly, Quiltbot & other tools.

20. On-Page SEO


➢ What is On-page SEO?

➢ Title & heading tag optimization

➢ Meta Description

➢ Meta tag optimization

➢ Content optimization

21. On-Page SEO


➢ Image optimization , alt text

➢ Internal & External link, Permalink

➢ Tools (Yoast SEO, Rankmath)

22. Off-Page SEO


➢ What is Off-page SEO?

➢ What is Backlink?

➢ Types of Backlinks?

➢ Profile Backlinks, Blog comments Backlinks


23. Off-Page SEO
➢ Social bookmarking

➢ Wiki Backlinks

➢ Forum Posting Backlinks

➢ Q/A Backlinks 10%

➢ Guest posting Backlinks 80%

24. Technical SEO


➢ Basic Concept of Technical SEO

➢ Page Speed Section

➢ Website's Usability Section

➢ Robots.TXT

➢ Schema/Structured Data Setup

25. Technical SEO


➢ Google Search Console

➢ Bing Web Master Tools

➢ Google Analytics

➢ Google Tag Manager

26. Local SEO


➢ Basic Concepts of local SEO

➢ Importance of local SEO

➢ Google 3 Pack

➢ Google Business profile (GBP)

➢ Map Citation
➢ Local Citation

27. Search Engine Marketing (SEM)


➢ Basic Concepts of SEM

➢ Introduction to AdWords.

➢ The basics of Google AdWords & Online Advertising.

➢ AdWords interface

➢ Optimizing Campaign Quality.

➢ Billing & Activation

➢ Performance evaluation.

28. Search Engine Marketing (SEM)


➢ Google Keyword Planner

➢ Types of google Ads

➢ Search Ads, Local Ads, Display Ads, Carousal Ads, Deman gen, Video Ads

29. Video Marketing/ Youtube SEO


➢ Create Youtube Channel

➢ Channel Customize & Optimize

➢ How to Upload A video & Shorts

➢ Ad Content Creation

➢ Tools (VidIQ, TubeBuddy)

30. Blogging
➢ What are the blogs & how they being used

➢ What do we want from blog to achieve.


➢ Evaluating writing style.

➢ Growing audience-of & on line.

➢ How blogging boost the SEO

31. Google AdSense/Affiliate Marketing


➢ Introducing Google AdSense

➢ Introducing Ezoic

➢ How to Monetizing website/Mobile Apps

➢ How to create Affiliate Account

➢ Store Setup

➢ Product listing

32. Freelancing with Smartphone


➢ Choosing a Freelancing Platform

➢ Applying to Jobs & Managing Your Work

➢ Benefits & Limitations of Freelancing with Smartphone

➢ Micro Freelancing Site

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