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Marketing Management Presentation

Miracle Perfume, established in 1999, offers natural, skin-friendly fragrances that are non-alcoholic and long-lasting, catering to both men and women. The brand emphasizes quality ingredients and lower costs due to local manufacturing in Bangladesh, avoiding import taxes. With a focus on marketing through digital platforms and consistent branding, Miracle aims to provide a luxurious and organic product experience.

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sojibmir14
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30 views18 pages

Marketing Management Presentation

Miracle Perfume, established in 1999, offers natural, skin-friendly fragrances that are non-alcoholic and long-lasting, catering to both men and women. The brand emphasizes quality ingredients and lower costs due to local manufacturing in Bangladesh, avoiding import taxes. With a focus on marketing through digital platforms and consistent branding, Miracle aims to provide a luxurious and organic product experience.

Uploaded by

sojibmir14
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Introduction

• Perfumes can be defined as substances that


emit and diffuse a pleasant and fragrant odor.
• Perfume defines a persons taste and lifestyle.

To improve your lifestyle Miracle was found in


1999.
Situation analysis
Studies shows that the average woman uses 12 such products on a daily basis
while the average male uses six such products. These products expose the skin to
over 150 unique chemicals every day. Most countries have detailed guidelines on
the manufacture, distribution, and import of medical and cosmetic products, but
the global benchmark is largely the rules of the Food and drug administration
(FDA) of the USA, which actually does not have any strict regulation. As a result
very few fragrance product goes through toxicity screening, that can cause skin
sensitivity, rashes, and dermatitis. This why we made our perfumes with all
natural perfumes containing essential oils will give you the aromatherapy benefits
of the essential oil. We do not compromise with the quality of ingredients and
aroma. But most popular brands are Dior, Calvin Klein, Axe, Engage etc which
are foreign products that are imported. As our products are manufactured ,
packaged and distributed in Bangladesh, we don’t have any additional expenses
like import tax, heavy distribution channels. Because of this we can provide you
Miracle Perfume with lower cost higher quality product.
Positioning
The Best Perfumes That Last Long Our
perfume is long lasting, make through
natural means. Smell is very good. Every
perfume and smell has around 14 hr. Our
perfume and smell is different from all
other perfumes so the consumer can ask
for our brand through our perfume and
smell. natural Ingredient ( Skin friendly)
All our perfumes are oil base and our
perfumes are completely natural so that
our skin will not have any kind of
allergenic disease. If we use our perfume,
our skin will be soft and germs free.
Our product features

•Non Alcoholic (Halal Product)


•Gas Free
•Unisexual Product
•natural Ingredient ( Skin friendly)
Age

Social
Gender
class
Age

15 - 40+
Gender

Female Male
Upper Middle
Class class
Social
Class
Marketing Mix (4p)
Product
We have non alcoholic and anti bacterial products for our customer.
Which will last more than you think.

Mens Fragrance Womens Fragrance

Attar
Price
Pricing is the most essential thing for a brand to grow a product.

Chanel No.5 100ml- Dior J'Adore


£86.40 100ml- £89.40

Gucci Flora 100ml- £99.99


Place
Promotion
 Develop your website. ‌Creating a consistent brand identity is crucial
in helping people remember your perfume. ...
 ‌Target ads
 Videos. ...
 ‌Social media contests

 Post ads in a blog.


 ‌Use stoppable posts
 Celebrate your launch
Conclusion
We have already see that Miracle has a long story. Over
the ages, it has kept the same value of luxurious,
traditional and genuine Organic products’ provider.

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