DELHI PUBLIC SCHOOL - BOPAL
CLASS X (2025-26)
SUBJECT: MARKETING AND SALES (SUBJECT CODE: 412)
M.M.: 30 (Project 10, Viva 5, practical file 15)
PROJECT GUIDELINES
DATES OF SUBMISSION:
1. First Submission: 21/8/2025
2. Final Submission: 21/11/2025
BASIC CONSIDERATION WHILE MAKING OF THE PROJECT WORK
Students will submit one project in each Academic session.
Project should be of 3500 - 4000 words (excluding pictures, diagrams or graphs) / 35
pages
It should be a HAND WRITTEN project ONLY.
Use only BLUE Ink. You may use BLACK ink for headings only.
Use only THICK WHITE A4 SHEETS (ruled on one side and blank on the other)
You may use different colour sheets as separators.
It will be an independent, self-directed piece of study.
Once the project is checked by the teacher, it has to be spiral bound with transparent
cover on top and black at the bottom.
MODE OF PRESENTATION / SUBMISSION OF THE PROJECT FILE
First page - given by school
Certificate – given by school
Front page with subject in the middle and name, class, section, admission no. on the
left-hand bottom corner
Second page with topic name
Index
Acknowledgement
Objective of the project
Method of study
Introduction and other topics in continuation
Observation
Conclusion
Bibliography
PROJECT TOPIC:
A project on Marketing mix (for multiple products) of an organisation.
NO TWO STUDENTS CAN SUBMIT THE PROJECT ON THE SAME COMPANY
MARKETING MIX
TERM I
Introduction to Marketing mix and 4Ps of marketing
About the company which includes
History
Organizational structure
Current people
Branches
Location
Future expansion plans
Ist P – Product
Introduction to the product chosen from the company
Product Features (Product, Brand name, Logo, Tagline, Range of products)
Packaging
Labelling
Competitors (5 competitors of the product chosen)
Segment / Target customers
SWOT Analysis
2nd P – Price
Introduction for Price
Factors affecting Price of a product
Price of the product
5 competitive product pricing
Comparison of competitors price with the product chosen for the project
TERM II
3rd P – Place
Introduction for Place
Place with reference to the chosen product
Transportation
Warehousing
Channels of Distribution
4th P – Promotion
Introduction to Promotion
Promotional activities with reference to the product
Role of advertisements and Personal selling by sales person
Sales promotion techniques
Usage of social media for promotion
Observation
Summarize the main points of your project and restate the key findings. Explain how your
research has benefited you in understanding the subject.
Conclusion
Relevance of 4Ps of marketing for the success of the product.
Bibliography
List all the sources you cited in your project, following a specific citation style (APA, MLA,
etc.). This section ensures you give credit to the original authors and allow readers to find the
sources you used.
GROUP ACTIVITY (20 MARKS) (Demonstration and Skill based assessment)
Stress management (PPT and practical ways of stress management) (Term I)
Write up on Social Entrepreneur (Term II)
Make a 7 Page write up on Social Entrepreneur
Choose an entrepreneur in your locality, Identify the form of organisation chosen, history of
the organisation and how he overcame the challenges
Support your work with pictures of the business and the entrepreneur.
Sequence of the project:
1) Front page
2) Business
3) History of the organisation
4) Entrepreneur and his qualifications
5) Challenges faced while setting up the business
6) Challenges faced before and after covid and ways to overcome them
7) Conclusion
