ADVANCED BUSINESS ANALYTICS USING
R & PYTHON
22DS6107O ADVANCED BUSINESS ANALYTICS USING R &
PYTHON L-T-P-S: 3-0-2-0 Credits: 4
Prerequisite: BADM
Mapping of Course outcomes (CO) with program outcomes (PO):
Co. Course Outcomes BTL PO
No. Mapping
CO1 Apply tools to understand the basics of data, data 3 PO1, PO6
types and its cleansing.
CO2 Analyze the data using Univariate and bivariate tools. 4 PO1, PO6
CO3 Analyze the data using predictive analytical tools. 4 PO1, PO6
CO4 Analyze the data using Prescriptive Analytical tools 4 PO1, PO6
CO5 Analyze real-time data using all analytical tools. 4 PO1, PO6
Syllabus:
Data: Meaning and Types – Basic concepts related to data; structured, semi-structured
and unstructured data - Data in organizations – Big Data – Role of Data in Decision
Making – Data types by levels of measurement. Data Analysis: Meaning and
Rationale - Data Preparation: cleaning, munging, normalization and transformation
Data Analysis Types – Descriptive, Explorative and Confirmative – Introduction to
Univariate and Bivariate Data analysis with R, Multivariate Data Analysis-Tools
Predictive Analytics: Methods- I: Multiple Regression – Logistic Regression –
Mediation and Moderation Analysis-Implementation of Methods with R. Multivariate
Data Analysis. Methods-II: Factor Analysis Cluster Analysis - Implementation of
Advance Methods with R-Prescriptive Analytics: Linear Programming, Integer
Programming, Network Optimization, Simulation Modelling
(Optional) Reference Book(s):
1. Wes McKinney. Python for Data Analysis: Data Wrangling with Pandas, NumPy, and
Python. O'Reilly Media.
2. Jake VanderPlas. Hands-On Data Science with Scikit-Learn and TensorFlow. O'Reilly
Media.
3. Hadley Wickham. Advanced R. Chapman & Hall/CRC
4. Bhimasankaram Pochiraju and Chandra Sekhar Valluri. Advanced Business Analytics:
Concepts, Tools, and Applications. Springer.
Course Description:
This course introduces students to the fundamental concepts and techniques in data
analysis and its application in decision-making processes. The course begins with an
exploration of the meaning and types of data, focusing on structured, semi
structured, and unstructured data, and their relevance to organisations. Students will
learn how data is used within organisations, with a particular focus on Big Data and
its role in shaping business strategies.
The course covers essential topics in data analysis, including data preparation
techniques such as cleaning, munging, normalisation, and transformation. Students
will gain hands-on experience with data analysis types, including descriptive,
explorative, and confirmative analysis, and will be introduced to univariate and
bivariate data analysis using R. Additionally, students will explore advanced topics in
predictive analytics, including methods like multiple regression, logistic regression,
and mediation and moderation analysis, with practical applications using R.
The course also provides an introduction to multivariate data analysis techniques,
such as factor analysis and cluster analysis, and offers practical implementation of
these methods with R. Finally, students will learn about prescriptive analytics,
including optimisation techniques such as linear programming, integer programming,
and network optimisation, with a focus on real-world applications and decision
making.
By the end of the course, students will have a comprehensive understanding of data
types, data analysis techniques, and how data-driven insights can be used to make
informed decisions across various domains.
Module 1: Understanding Data and Its Role
Topics Covered:
∙ Meaning and Types of Data
∙ Structured, Semi-structured, and Unstructured Data
∙ Data in Organisations
∙ Big Data
∙ Role of Data in Decision Making
∙ Data Types by Levels of Measurement
Interactive Content:
1. Quizzes: Identify types of data (structured, unstructured, etc.) using real-world
examples.
2. Case Study: Analyse how organisations like Netflix use Big Data in decision
making.
3. Interactive Infographic: A visual walkthrough of levels of measurement
(nominal, ordinal, interval, ratio).
Objective:
Enable learners to classify different types of data and understand their significance in
decision-making processes.
Module 2: Data Analysis and Preparation
Topics Covered:
∙ Meaning and Rationale of Data Analysis
∙ Data Preparation Techniques: Cleaning, Munging, Normalisation, and
Transformation
∙ Types of Data Analysis: Descriptive, Explorative, Confirmative ∙
Introduction to Univariate and Bivariate Analysis with R
Interactive Content:
1. Hands-on Activity: Perform data cleaning on a messy dataset using R. 2.
Visualisation Tools: Interactive charts to differentiate descriptive, explorative,
and confirmative analysis.
3. Mini-Project: Perform univariate and bivariate analysis on a sample dataset
using R.
Objective:
Teach learners the fundamentals of preparing data for analysis and using R for simple
analytical techniques.
Module 3: Predictive Analytics and Advanced Methods
Topics Covered:
∙ Predictive Analytics Methods I:
o Multiple Regression
o Logistic Regression
o Mediation and Moderation Analysis
∙ Implementation of Predictive Methods with R
∙ Multivariate Data Analysis Methods II:
o Factor Analysis
o Cluster Analysis
o Advanced Method Implementation with R
Interactive Content:
1. Simulations: Interactive tools to show the impact of regression variables. 2.
Coding Tutorials: Step-by-step R tutorials for running logistic regression and
factor analysis.
3. Group Work: Collaborative clustering exercise using shared datasets.
Objective:
Equip learners with the knowledge and skills to implement predictive analytics
techniques and advanced multivariate methods.
Module 4: Prescriptive Analytics (Optional)
Topics Covered:
∙ Linear Programming
∙ Integer Programming
∙ Network Optimisation
∙ Simulation Modelling
Interactive Content:
1. Gamified Exercises: Solve optimisation problems with interactive tools.
2. Scenario Analysis: Simulate decision-making scenarios using linear
programming.
3. Coding Practice: Create and solve simple optimisation problems using R.
Objective:
Provide a foundation in prescriptive analytics and optimisation for informed decision
making.
Unit 1: Fundamentals of Data
Subtopics:
1. Definition and Types of Data
2. Structured, Semi-structured, and Unstructured Data
3. Data in Organisations: Key Concepts and Examples
Unit 2: Data in Decision-Making
Subtopics:
1. Big Data: Characteristics and Applications
2. Role of Data in Organisational Decision-Making
3. Data Types by Levels of Measurement: Nominal, Ordinal, Interval, Ratio
1. What is data?
A) A collection of raw facts and figures that can be processed to provide meaningful
information.
B) A form of a report summarising business outcomes.
C) A set of instructions for performing mathematical operations.
D) A collection of hardware used to store information.
Answer: A) A collection of raw facts and figures that can be processed to provide
meaningful information.
2. Which of the following is an example of quantitative data?
A) Eye colour of a person
B) Age of a person
C) Marital status
D) Nationality
Answer: B) Age of a person
3. Which type of data can be organised in a well-defined structure, such as tables
with rows and columns?
A) Unstructured data
B) Semi-structured data
C) Structured data
D) Disorganised data
Answer: C) Structured data
4. Which of the following is an example of unstructured data?
A) A spreadsheet with sales data
B) Customer reviews in text format
C) A database containing employee records
D) A weather forecasting report in tabular form
Answer: B) Customer reviews in text format
5. Which type of data contains both structured and unstructured elements, such
as emails with text and attachments?
A) Structured data
B) Semi-structured data
C) Unstructured data
D) Complex data
Answer: B) Semi-structured data
Unit 1: Fundamentals of Data
This unit introduces the basic concepts of data and its types. It begins by defining
data as raw, unprocessed facts and figures that, when organised, provide valuable
insights. The unit covers three main types of data:
1. Structured Data: Highly organised data, typically found in databases with a
clear schema, such as tables and spreadsheets.
2. Semi-structured Data: Data that has some organisational structure, like XML
files or emails, but doesn't follow a rigid format.
3. Unstructured Data: Data that lacks a predefined structure, such as text files,
social media posts, videos, and images.
The unit explores how organisations use these types of data for decision-making and
operational efficiency. Understanding the distinctions between these types allows
learners to recognise the varying ways data is collected, processed, and used in real
world scenarios.
Key Takeaways:
∙ Data is the foundation for knowledge and decision-making in any
organisation.
∙ The three types of data (structured, semi-structured, unstructured) differ in
how they are stored, managed, and analysed.
∙ Each type of data plays a crucial role in diverse industries, from marketing to
healthcare.
Unit 2: Data in Decision-Making
In this unit, learners explore the critical role of data in business and organisational
decision-making. The unit begins by discussing Big Data—large, complex datasets
that are often too voluminous or fast-changing for traditional data processing methods.
Big Data's characteristics include volume, variety, velocity, and veracity, all of which
contribute to its power in driving decisions.
The unit also examines how organisations leverage data to inform strategic decisions,
from marketing strategies to operational improvements. A key concept is how data
types by levels of measurement (nominal, ordinal, interval, ratio) determine the kind
of analysis that can be performed. These levels of measurement help categorise and
quantify data in ways that allow organisations to draw meaningful conclusions.
Key Takeaways:
∙ Big Data has revolutionised decision-making by enabling more accurate and
timely predictions and strategies.
∙ Understanding the different levels of measurement (nominal, ordinal, interval,
ratio) is essential for determining the appropriate statistical methods. ∙ Data is not
just a byproduct of business operations, but a crucial tool for shaping decisions
that influence future growth and success.
