Economics Project - Class 12
Project Title
Demand and Supply Analysis of a Local Product: Ice Cream
Index
1. Introduction
2. Objectives
3. Meaning of Demand and Supply
4. About the Selected Product
5. Factors Affecting Demand
6. Factors Affecting Supply
7. Survey/Interview (with charts)
8. Demand & Supply Graph
9. Key Findings
10. Conclusion
11. Bibliography
Introduction
This project aims to analyze how the demand and supply of a locally popular product are determined and
influenced by different factors such as price, income, taste, season, etc. For this study, we have selected ice
cream, which is widely consumed in the local market.
Objectives
- To understand the concepts of demand and supply.
- To study the factors that affect demand and supply.
- To conduct a small survey of consumers/sellers.
- To draw a demand and supply curve for the product.
- To analyze how pricing, season, or trend affects demand.
Meaning of Demand and Supply
Economics Project - Class 12
Demand is the quantity of a product that consumers are willing to buy at different prices. Supply is the
quantity of a product that producers are willing to sell at different prices.
About the Selected Product
Ice cream is a popular dessert especially in summer. It is available in various price ranges from Rs.10 to
Rs.200 and is sold by local vendors and branded outlets. The product is largely affected by seasonal
changes.
Factors Affecting Demand
- Price of ice cream
- Income of buyers
- Weather/season
- Tastes & preferences
- Availability of substitutes
Factors Affecting Supply
- Cost of production
- Weather conditions
- Availability of raw materials
- Number of sellers
- Technology used
Survey/Interview (with charts)
A small survey was conducted with 20 people. Questions included frequency of purchase, preferred price
range, impact of weather, and source (local/brand). The results were shown through pie and bar charts (to be
added manually).
Demand & Supply Graph
Economics Project - Class 12
A simple graph was plotted with quantity on the X-axis and price on the Y-axis. The demand curve slopes
downward while the supply curve slopes upward. The intersection shows the equilibrium point.
Key Findings
- Demand is highest in summer.
- Students and children are major consumers.
- Pricing and income levels affect demand.
- Local vendors offer lower prices but fewer options.
Conclusion
The study shows that demand and supply are real concepts that affect everyday products. Understanding
these forces helps consumers and sellers make informed decisions.
Bibliography
- NCERT Economics Class 12
- Local market survey
- Interviews
- Internet sources