Scribd
Upload
2K views19 pages

Community Mobilization

Community mobilization is defined as a planned process that enlists support and active involvement from all sectors of society to achieve a social objective. It mobilizes human and material resources through developing intersectoral support and forming alliances. The key elements of community mobilization include advocacy, information/education, community organizing, capacity building, and alliance building. Effective community mobilization strives for high-level political endorsement, establishes coordinating structures, identifies partners, and shows trust in partners' abilities.

Uploaded by

Numero Otso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Topics covered

  • Program Implementation,
  • Multi-Sectoral Task Force,
  • Communication Resources,
  • Political Commitment,
  • Community Participation,
  • Service Providers,
  • Capacity Building,
  • Development Programs,
  • Trust Building,
  • Community Mobilization
2K views19 pages

Community Mobilization

Community mobilization is defined as a planned process that enlists support and active involvement from all sectors of society to achieve a social objective. It mobilizes human and material resources through developing intersectoral support and forming alliances. The key elements of community mobilization include advocacy, information/education, community organizing, capacity building, and alliance building. Effective community mobilization strives for high-level political endorsement, establishes coordinating structures, identifies partners, and shows trust in partners' abilities.

Uploaded by

Numero Otso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Topics covered

  • Program Implementation,
  • Multi-Sectoral Task Force,
  • Communication Resources,
  • Political Commitment,
  • Community Participation,
  • Service Providers,
  • Capacity Building,
  • Development Programs,
  • Trust Building,
  • Community Mobilization
  • Introduction to Community Mobilization: Presents the speaker and sets the stage for the subsequent discussion on community mobilization processes.
  • Definition of Community Mobilization: Defines community mobilization as a process of engaging society to achieve shared social objectives.
  • Roles of Community Mobilization: Explains various roles community mobilization plays in identifying and solving societal problems.
  • How Community Mobilization Catalyzes Action: Describes mechanisms through which mobilization links resources and generates awareness for action.
  • Elements and Processes of Community Mobilization: Outlines key processes like advocacy and communication involved in effective mobilization actions.
  • Community’s Key Mobilization Avenues and Goals: Lists key areas and objectives targeted by mobilization activities for effective outcomes.
  • Conclusion and Recommendations: Summarizes findings and offers recommendations for improving mobilization efforts based on studies.
  • Final Remarks: Conveys final thoughts and appreciation for participation in the mobilization program overview.

COMMUNITY MOBILIZATION

ESTER V. TUCAY, Ph. D.


Visiting Professor, GS - NVSU & BSU National Accreditor, AACCUP, LOGOTRI-PHILNET LGOO Assessor, LGA-DILG Community Relations Consultant, RDC-Litton Co.

What can you see in this picture?

DEFINITION OF COMMUNITY MOBILIZATION


Community Mobilization as a planned process enlisting the support and active involvement of any or all sectors within a society that can play a role in achieving an agreed social objective, converging the interest and actions of institutions, groups and communities towards the objective, thereby mobilizing the human and material resources to reach it, and rooting it in societys and particularly, in the communitys conscience to ensure its sustainability.

Community Mobilization is a broad scale movement to engage large numbers of people in action for achieving a specific development goal through self-reliant efforts. It includes developing intersectoral support, bureaucratic and technocratic solidarity and forming alliances with the non-governmental and private sectors.

Community Mobilization is the process of generating and sustaining the active and coordinated participation of all sectors at various levels to facilitate and accelerate the improvement of the situation of children, women, men and other vulnerable groups.

Community Mobilization is a process of bringing together all feasible and practical inter-sectoral allies to: a) raise peoples awareness of and demand for a particular development program b) assist in the delivery of resources and services c) strengthen community participation for sustainability and self-reliance.

Roles of Community Mobilization


Begins with conscious recognition of problem(s) Generates acceptance of new ideas, attitudes and technologies Initiates discussion and decision-making for: political will, action and resource commitment Brings together those affected by the problem and those who have the solution Uses all available and potential communication resources Sustains awareness, cooperation, commitment and action to achieve a common goal

How Community Mobilization Catalyzes Action


Moves and links human, financial and material resources Creates awareness, knowledge, and commitment Creates demand for services Promotes scaling-up of projects for widen implementation Widens participation of sectors Pools program/project and resources

Elements and Processes of Community Mobilization


1. Advocacy In the context of social mobilization, this is an element focused on various actors who could create the positive environment for program or service delivery. It is the deliberate and strategic use of information to influence decisionmaking. a. Advocacy by vision b. Advocacy by feasibility

c. Advocacy by praise and public recognition d. Advocacy by en-route accomplishments e. Advocacy by fear of isolation and embarrassment f. Advocacy by identification with admired others g. Advocacy by persuasion of political safety and benefit; no political or financial risks h. Advocacy by competition i. Advocacy by role model

2. Information, Education and Communication (IEC) - A set of accurate and consistent information on the programs and services as a timely response by those in direct contact with the communities.
3. Community Organizing (CO) Individuals and community groups are able to get a sense of what they can do themselves to improve their situation.

4. Capacity Building - Community mobilization can only be sustained if the network of advocates and mobilizers continually expanded through capacity building
a. Capability Building (People)

b. Institutional Development (Organization)

5. Alliance Building and Networking Identification of relevant individuals and groups who can contribute to the achievement of the programs goals.

Communitys Key Mobilization Avenues and Goals


1. Political: win political and policy commitment for major goals and resource allocation. 2. Government: enlist cooperation of service providers 3. Corporate: secure support or resources or endorsements, communications. 4. Community: gain commitment of local political, religious, social leaders and local organizations. 5. Beneficiary: inform and motivate to take appropriate action.

In conclusion, there are learning points based on various studies made on social mobilization and advocacy, as well as from case documentation, as follows:
1. Strive for political endorsement at the highest level, particularly the personal involvement of the head of state. Political endorsement is a key instrument in engaging participation of numerous sectors of government, non-government organization and the public.

2. Establish appropriate structures and mechanism such as multi-sectoral task force at various levels. This ensures continuity of mobilization efforts. Crucial to this is the development of a sense of teamwork and commitment among participating groups.

3. Identify partners and allies well and determine their specific rules. For example, the Human Rights Education experience involves as many allies as possible that is no longer looked upon brgy, mun, prov as a project but as a national program. Direct contact with anyone consider to be in a position to make a significant contribution were made.

4. When dealing with your partner and allies, expect the best. People, who believe in other peoples ability and capacity and show it, will consequently get the best from them. Showing your partner, ally and advocatee that you trust in his ability will put him in a situation where he will like to show his best, to be able to meet your expectations.

Thank you for your participation!

You might also like