The What & Why of
Communication
Session 3
Business Communication
Objectives
• Define communication and the
communication process
• Identify the different types of
communication and everyday
situations where each is
applicable
Communication Defined 5 minutes
Among these definitions, which do you think
is correct?
A. An opening or connecting passage
between two structures.
B. A document or message imparting news,
views, information, etc.
C. The imparting or interchange of thoughts, opinions, or
information by speech, writing, or signs.
D. An exchange of information between individuals
through a common system of signs, symbols, or
behavior
Communication Defined
Let’s put our definition of Communication into context:
Communication is Human
COMMUNICATION
• is a PROCESS of HUMAN
BEINGS responding to
the SYMBOLIC
Communication is a Process Communication is Symbolic
BEHAVIOR of other
persons
The Communication Process 10 minutes
Pass the Message
• The class will be divided into four groups.
They will each form a line.
• The facilitator will show a tongue twister
to a representative from each group.
They will then pass the “message” to the
person next in line, and so on. They will
be given only 5 minutes to get the
message to the last person.
• The last person to receive the message
will write it on the board.
• The group that gets the most points wins.
The Communication Process
Noise Noise
A’s Reality B’s Reality
Feedback Feedback
Responds Message Decodes
Decodes Responds
Channel/s Channel/s
Noise Noise
5 minutes
Quick Activity
• Answer the following questions:
What percentage of your day is involved in communications?
On a scale of 1-10, 10 being the highest, how much time do
you spend communicating in the following situations:
1.Communicating with yourself
2.Communicating with a partner/another person
3.Communicating with a group or team (ex. Class)
4.Communicating with an audience
5.Use media ( watch tv, advertisements, read the paper)
Intrapersonal Communication
Me, Myself and I
Activity:
Imagine and examine your thoughts in each
•of the following
Communicating with oneself.
situations:
• The “ Little Voice” in your head.
a. You were walking on a street, then,
• Self-talk is the
suddenly you comeinner speech
across a couplethat
includes the questions and
arguing loudly.
b. comments you and
You go to a party makeyouto
seeyourself.
someone
Purpose:
wearing exactly the same clothes that
• Self-awareness
you have on.
•c. Decision-Making
You pause a minute, and look at the
audience Perceptions
• Building before beginning a 3-minute
speech
Dyadic/Interpersonal Communication
You and I
Activity:
Face your seatmate and talk about
• Face
your to faceforverbal
answer communication between
the following
two persons involving their mutual ideas,
questions:
thought, behavior, ideals, liking and disliking
• Commonly
a.If money wasn’t seenaninissue,
long, established
what
relationships
would you belike couples,
doing friends, etc.
right now?
b.If you could take the place of a
Purpose:
famous
Fulfill person for a day, who would
Social Needs
youBuild
likeRelationships
to be? Why?
Intimacy
Small Group Communication
We
Consists
Activity:of a small collection of people who interact
with each other, usually face to face, over time in
Convene
order with your
togroup
reach and
goalscreate
. a
group name. Also,
Characteristics of a small group are:
think of a 30 second
cheer for your group.
Interaction
Interdependence
Time
Size
Goals
Effective Small Group Communication
Effective team communication in a small group is a mix of good
manners, good attention and open-mindedness. You should think
before you speak
• Ask if everyone understands what the team goals are.
• Listen carefully to what the other person is saying and don't
interrupt until someone has finished talking.
• Make sure every member of the group gets the chance to speak.
• Be open minded.
• Watch your body language. It is more effective than what you
say.
• If there are any misunderstandings, clear them up in a calm
manner.
• If you don't understand any point, speak up and ask questions.
• Be polite always.
Public Communication
You and The Audience
Activity:
This occurs when a group becomes too
Select one representative in your
large for all the members to contribute.
group to present a speech. This
speech will be made by a general,
More often than not, there is an
who will be leading his troops to war
unequal amount of speaking, with one
in a few hours.
or two persons leading the interaction.
Think about your speech and how you
Think of some inspiring speeches
will deliver it.
or public speakers you have encountered.
What made their speeches impressive?
Effective Public Communication
K NOW YOUR MATERIAL
P RACTICE, PRACTICE, PRACTICE!
K NOW YOUR AUDIENCE
L OOK GOOD, SMELL GOOD, SOUND GOOD
G O BEYOND WORDS
U SE VISUAL AIDS WISELY
Mass Communication
EVERYONE
Activity:
• Consists of that are transmitted to
large, widespread audiences
through electronic
Think about and print or
a memorable
media.
interesting advertisement
• Aimed at a large audience; hence,
you have
there is no come across.
personal Share
contact
this withsender
between the class.
and receiver
• Financed by large organizations,
and controlled by many
“gatekeepers”
Activity
20 minutes
• The class will be divided into
four groups
• Create a commercial using a
product that is assigned to you.
Make it 30 second to 1 minute
long.
• Highlight the type of
communication that is assigned
to your group in your
commercial
Recap
Did we define communication
and the communication
process?
Did we identify the different
types of communication and
everyday situations where
each is applicable?
QUESTIONS?
