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Communication Models-Comm 1010

The document outlines various communication models, starting with Aristotle's model which emphasizes the speaker, speech, occasion, audience, and effect. It then discusses the Shannon-Weaver model, which includes components like source, transmitter, channel, receiver, and destination, along with the concept of noise affecting communication. Lastly, it presents Berlo's S-M-C-R model and the Osgood-Schramm model, highlighting the importance of equal participation and interpretation in communication.

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33 views14 pages

Communication Models-Comm 1010

The document outlines various communication models, starting with Aristotle's model which emphasizes the speaker, speech, occasion, audience, and effect. It then discusses the Shannon-Weaver model, which includes components like source, transmitter, channel, receiver, and destination, along with the concept of noise affecting communication. Lastly, it presents Berlo's S-M-C-R model and the Osgood-Schramm model, highlighting the importance of equal participation and interpretation in communication.

Uploaded by

5ppyh8shxr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

COMMUNICATIO

N MODELS

COMMUNICATION 1010
DR. GLENDA R. BALAS,
PROFESSOR
I. ARISTOTLE’S MODEL
OF COMMUNICATION

• Dating from 300 B.C., is


perhaps the oldest
communication model we
study.
• Examines how people present
messages in a persuasive,
impactful way.
According to Aristotle, 5 essential
elements exist in communicating:
1-The speaker; the person delivering the message.

2-The speech; the information & how it is portrayed.

3-The occasion; the context surrounding the


communication.

4-The target audience; the person(s) receiving the


message.

5-The effect; the goal of the communication.


What improves communication?

Ethos: the credibility of the speaker and the authority


they bring to the communication.

Pathos: connects the speaker with the audience


through emotional appeals.

Logos: signifies the importance of logic in developing


& executing an effective message.
2. SHANNON-WEAVER
MODEL OF
COMMUNICATION
One of the most popular and
influential models of
communication in the
modern world.

First published in the 1948


paper titled “A Mathematical
Theory of Communication.”
Shannon & Weaver
relied on 5 basic
components:
• 1-The source
• 2-The transmitter
• 3-The channel
• 4-The receiver
• 5-The destination
A radio message can
illustrate the Shannon-
Weaver concept:
The S-W Communication
Model & Radio Transmission

• 1-Source: the person who designs the


message.
• 2-Transmitter: technology that translates
the message into a signal (microphone).
• 3-Channel: transmits the signal (in this
case, radio waves).
• 4-Receiver: translates the signal back into
a message & makes it available to the
destination (radio).
• 5-Destination: target audience for whom
the message was intended (listener).
An additional component
came later:

Noise
Static, misspelled word in an email,
crackling or distortion on the
phone, snow on the television
screen….all hinder
communication.
Shannon-Weaver
was one of the first
visual theories of
communication.
3. BERLO’S S-M-C-R
MODEL OF
COMMUNICATION

Although seeming to be
simpler than Shannon-
Weaver, Berlo’s model had
more detail.
He kept S (source), M
(message), C (channel), and
R (receiver.
But he added
definition…..
1-Source:
2-Message:
communication
structure,
skills, attitudes,
content, code,
knowledge,
jargon,
societal
language.
system, culture.

3-Channel: how
4-Receiver:
the message is
communication
transmitted,
skills, attitudes,
and its impact
knowledge,
on sight,
societal
hearing, taste,
system, culture.
touch, & smell.
4. OSGOOD-SCHRAMM
MODEL OF
COMMUNICATION
This model details a circular
system of communication,
where all participants are
treated equally.

The O-S Model is frequently


used to describe face-to-face,
interpersonal
communication.
Principles of the O-S Model Include:
• Communication is circular. Individuals are constantly
switching between the roles of “speaker” and “receiver.”
• Communication should be equal and reciprocal. Every party
is equally engaged and able to share their voice.
• Interpretation is crucial. Messages should be easily
interpreted and their meanings understood.
• Active listening is crucial for positive conversation.

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