K.K.
WAGH
ARTS, COMMERCE, SCIENCE AND
COMPUTER SCIENCE COLLEGE, NASHIK
TY Bcom-2019 CREDIT PATTERN
SEM VI
INTERNSHIP REPORT
SUBJECT : MARKETING MANAGEMENT
NAME OF THE COMPANY : KAMAL AUTOCARE PVT. LTD. HERO
MOTOCORP
STUDENT NAME : MAHEK RAFIK SHAIKH
ROLL NO. : 60 [A]
MOBILE NO. : 9422773374
EMAIL ID : [email protected]
NAME OF SUBJECT TEACHER : Mr.Rahul Sandan
INDEX
Sr.N Content
o
1 Details of the organisation
2 List of content learn
3 Allocation of 60 hours
4 List of officers and staff members
5 Work profile
6 Actual work performed
7 List of skills learned
8 List of problems faced
9 How the problems were addressed
10 List of contribution made towards better functioning the
organization
11 List of the skills required to perform the assigned task
DETAILS OF THE ORGANISATION
Name of the organisation - Kamal Auto care Pvt Ltd. Hero
MotoCorp.
Address – Ground floor Tagore Nagar, Opposite Ambedkar
Nagar, Nashik, Maharashtra 422006.
Nature – Friendly, Helpful, Customer satisfaction, Co-
ordination, Profit and Service.
Owner of the organisation – Mr. Sandip Shah.
Turnover – Above 1 Cr.
Branches – 2 branch.
Market share – 30%
LIST OF CONTENT LEARN
1) What is digital marketing?
2) Digital marketing channels.
3) Product knowledge
4) Sales process
ALLOCATION OF 60 HOURS
DATE DAY THE TOPIC/MODULE COMPLETED
09/dec/2024 Monday Join in the company as an intern, explored the
company, met hr Mr. sandeep sir.
10/dec/2024 Tuesday Hr sandeep sir. Introduced the sales manager
11/dec/2024 Wednesday Introduction with all the staff members
12/dec/2024 Thursday Conversation with my accountant
Date Day The topic/module completed
13/dec/2024 Friday Systems are allocated
14/dec/2024 Saturday Learned digital marketing basics
15/dec/2024 Sunday Week off
16/dec/2024 Monday Detailed information of the company product
17/dec/2024 Tuesday Understood the product competition in the
market
18/dec/2024 Wednesda Sales conversation with the customers
y
19/dec/2024 Thursday Objections handling
LIST OF OFFICERS AND STAFF
MEMBERS
SR. NO NAME OF THE STAFF DESIGNATION
MEMBERS
1 Mr. Sandeep Shah Owner of the organization
2 Mr. Prakash Khairnar Sales manager
3 Mr. Sandeep Shikhare Hr
WORK PROFILE
WORK PROFILE ASSIGNED DURING THE
INTERNSHIP PROGRAMME:
1) Explored different types of marketing techniques.
2) Handling customers.
3) Convince the customers to buy the company product.
4) Providing the information to the customers.
ACTUAL WORK PERFORMED
ACTUAL WORK PERFORMED DURING THE
INTERNSHIP PROGRAMME:
1) Explored the different types of marketing.
2) Product specialized.
3) Used the social media marketing platform like:
[instagram,facebook,linkedin,newspaper] for marketing.
LIST OF SKILLS LEARNED
1) Effective communication
2) Listening skills
3) Social etiquettes manners
4) Group discussion skills
5) Management skills
LIST OF PROBLEMS FACED
PROBLEMS FACED WHILR PERFORMING THE
ASSIGNED TASK:
1) Customer loan issues
2) Customer choices and preferences
3) Hard to communicate with staff members
HOW THE PROBLEMS WERE
ADDRESSED
Customers did not get the service, so the sales manager understood them that
there is a workshop on the side of the problem, you will solve the whole
problems.
The feedback of the irritated customer not there , then the head understood the
customer.
Focused on consistent follow-ups rather than expecting immediate sales.
Sales manager can handle the situation and fulfil the requirement of customer
for related queries.
In this case my seniors and my guider taught me how to talk with customer with
different mindsets. From this challenge, i learn a lot about different customers,
members in the company
LIST OF CONTRIBUTION MADE TOWARDS BETTER FUNCTIONING THE
ORGANIZATION
CONTIRIBUTION MADE TOWARDS BETTER
FUNCTIONING THE ORGANIZATION :
Record the customers requirement: during my internship program
I suggest the staff to record the customers requirement when
there the demanded product is not available at the time it is
helpful to them for knowing the requirement of customer.
For example, colours should be available in the product.
LIST OF THE SKILLS REQUIRED
TO PERFORM THE ASSIGNED
TASK
1.Build report and trust:
Active listening: pay close attention to the customers needs and
preferences ,and show genie interest in their concerns.
Empathy: understand their situation and be empathetic to their
needs.
Honesty and transparency : be upfront and honest about the
bike condition and features.
Professionalism: maintain a professional demeanor and be
respectful of the customers time.
2. Understand customer needs:
Ask the open-ended questions:
LIST OF THE SKILLS REQUIRED TO
PERFORM THE ASSIGNED TASK
of leading questions, ask questions that allow the customer to
share their thoughts and needs, such as "what are you looking for
in a bike?" or "what kind of driving do you do?". Listen carefully:
pay close attention to their answers and tailor your presentation
accordingly. Identify priorities: determine what's most important
to the customer (e.g., fuel efficiency, safety features, style).
3. showcase the vehicle's benefits: the Vida advantage package
from hero MotoCorp for Vida v1 pro owner includes benefits like
an extended battery warranty, free access to a fast-charging
network, free service at Vida workshops, 24/7 roadside
assistance, and access to connectivity and safety features
through the my Vida app.
IMAGE OF THE ORGANISATION & PRODUCT
THANK YOU
