SEO Basics

SEO Basics

January 2013
Phil Buckley
SEO – What You Need To Know Raleigh SEO Meetup Group
Twitter: @1918

Tweetable moment

The more the algorithm
changes, the more you have
to rely on the basics of SEO.
#seomeetup

SEO is not a way of tricking the search engines

Not an SEO

SEO is about being findable in the crowd

17-year-old Elisani da Cruz e
Silva who is 6’8” tall.

How you become findable in the crowd

•Novel Insights
•How to
•Timely Issues
•Humor

Domain

http://www.example.com/why-seo-is-essential.html

Tweetable moment

The keywords you choose for
your site can make all the
difference. #seomeetup

Keywords in the url

http://www.philisawesome.com/essential-seo.html

Keywords in your page title

<title>Red Leather Shoes for Circus Clowns</title>

Don’t over use keywords, use them in a sane, natural way

Keywords
in your page’s headline

Keywords
in your page’s copy

Content Strategy

objective

Before drafting content
consider what keywords are
your most important and map
out how to create pages to fit
each important group of
keywords within your site theme
and navigational structure.
- Aaron Wall of SEOBook

Don’t bother publishing crap, nobody wants to read it

Tweetable moment

If you can’t come up with
great content for your site,
hire someone who can!
#seomeetup

Personalized search has
changed everything

5 Basics of SEO
1. Choose a domain that makes sense

2. Construct smart titles for every page on your site

3. Use keywords that help your site get found

4. Social is no longer optional

5. Actively seek out high quality links

So what’s next?
1. Sign up for a Google/Bing Webmaster account

2. Start tracking your site & looking at those numbers

3. Smartly use redirects and canonicalization

4. Fix stuff that’s broken… really

5. Pay attention to the next few slides…

PROBLEM: You have duplicate content

Solutions:
1. Just fix it
2. <meta name="robots"
content="noindex,nofollow">
3. /robots.txt
4. 301 redirects or URL rewriting
5. Webmaster tools to exclude parameters
6. rel=canonical

Note: If your page is already indexed, it’s too late to disallow it via robots.txt

Essential Take Aways

• Create the best content possible
• Keep your goal in mind at all times
• Become a better you while online
• Help more

Tweetable moment

OMG! This was the best
Meetup I’ve ever been to.
#epic #seomeetup

F.A.Q.
Do I have to spend money
to rank?
No.

Would my time be better
spent doing other SEO
tasks?
Probably not.

When is the next SEO
Meetup?
February 26th. Technical SEO

Thank you to our awesome sponsors:

SEO Basics

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