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The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

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The Latest

The open internet 2025, part 2: Buyer innovations to change the ad market for good

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The open internet 2025, part 2: Buyer innovations to change the ad market for good

The open internet 2025, part 1: Framing a year of change

The murky middle: Why off-site is retail media’s real test

Ventura’s Rob Caruso on building a user-first TV OS in a world of walled gardens

Ventura’s Rob Caruso on building a user-first TV OS in a world of walled gardens 