Forward Financing Reviews 3,581

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the company's service and the professionalism of its staff, highlighting their helpfulness and the ease of the overall user experience. Consumers found the process uncomplicated, quick, and pleasant, with many emphasizing the straightforward nature of the terms and the speed with which they received funding. People also value the company's customer service, noting the team's patience and willingness to work with them, even in challenging situations. Some reviewers mentioned the possibility of negotiating terms, while others expressed mixed feelings regarding payment conditions, indicating a lack of consensus on this aspect. Overall, the sentiment is positive, with many customers recommending the company for its support of small businesses.

Based on these reviews

Rated 5 out of 5 stars
Verified

The team was patient and walked me through all the details of the transaction. They were available to answer all of my questions when things looked a bit confusing. They even followed up after the... See more

Rated 5 out of 5 stars
Verified

This company has been extremely helpful. I’ve had more than Oneloan and there was even times where I couldn’t pay my loan and they worked with me when I came back to get another loan. I had no issues... See more

Rated 5 out of 5 stars
Verified

I never thought it would be so easy to get approved, and I'm so happy to have the opportunity to grow and further equip my company. Thanks to the founders of this financial institution. I recommend th... See more

Company replied

Rated 5 out of 5 stars
Verified

I have been a client since 2017. Forward has always been straight forward on fees and what they can or can not do. They are not a scam and are look as with us as a extending to growing our company.

Rated 3 out of 5 stars
Verified

Was a little a turned off but not sure if it was the agent's (Cardiff) mistake or Forward financing. Long story short was approved with terms from Forward financing, then agent said they were going to... See more

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Rated 4 out of 5 stars
Verified

Instructions were easy but EXPENSIVE not easy to qualify even though I had 2 previous loans with Forward without any problems. I even prepaid early. Past customers aren't treated very well. I ha... See more

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Rated 5 out of 5 stars
Verified

This company has truly been an answered prayer for me. As a new business owner facing many financial challenges, their support has made a real difference. They provide fast, reliable funding and have... See more

Company replied

Rated 5 out of 5 stars
Verified

In a world of AI and poor customer service, Forward Financing SHINES as being consistently easy to work with real humans. They are very understanding and work quickly! Thank you so much for getting us... See more

Company replied

Rated 5 out of 5 stars
Verified

Frank Greco at Lendio gave his utmost and prompt, professional attention and delivered just what I needed. He was clear and direct in reviewing all terms and options. Nicholas was my earliest contac... See more

Company replied

Rated 5 out of 5 stars
Verified

easy company to deal with....much less aggressive then other companies! no draft on holidays and no funding day draft! plenty of companies taking advantage of these two factors!!! would use again!

Company replied

Rated 5 out of 5 stars
Verified

Very easy to work with. Dan, our initial contact, was thorough, professional, and prompt. He did everything he said he would do. Forward Financing followed up quickly. HIghly recommend to othe... See more

Company replied

Rated 5 out of 5 stars
Verified

The process was simple, quick, & pleasant. Aiden delivered great service and encouraged relationship building for the long term with an opportunity for continued support money later. Terms are reasona... See more

Company replied

Rated 5 out of 5 stars
Verified

The staff is professional , process uncomplicated . The terms can be negotiated to an agreeable rate , however could be better for proven repeat customers . The funding is quick. The repayment should... See more

Company replied

Rated 5 out of 5 stars
Verified

The folks I worked with were polite,non pushy and very transparent . They kept me informed and let me know when funding was to happen. The follow up was great. They made it Ezpeez! Would recomm... See more

Company replied

Rated 5 out of 5 stars
Verified

We needed some extra funds to be able to hold the biggest event at our medspa, and Forward Financing hands down got it handled for us better than expected. We are so thankful and the event went great.... See more

Company replied

Rated 5 out of 5 stars
Verified

Access to funds were easy and transparent. I dont traditionally believe in taking MCA's because unless you dont have an immediate use for the funds, they can bankrupt you but Forward Financing has dec... See more

Company replied

Rated 5 out of 5 stars
Verified

it's early yet but the loan process was very straight forward and the followup call going over all the details and options was something no other lender has ever done and much appreciated. In a world... See more

Company replied

Rated 5 out of 5 stars
Verified

This is our second time working with Forward Financing, and once again the process was incredibly easy and convenient. Our representative, Sam, was timely, professional, and supportive from start to... See more

Company replied

Rated 5 out of 5 stars
Verified

Gino Desimone was excellent to work with. I’m completely impressed with his expertise and ability to make my deal happen. Friendly, efficient, and professional.

Company replied

Rated 5 out of 5 stars
Verified

Very professional, quick easy they deliver what they say. The money is in your account that same day no later than the next day I will recommend this company to anyone.

Company replied

Rated 5 out of 5 stars
Verified

I needed quick funds to keep the company moving in the right direction as Daniel was right there to help speed the process up very quickly. Company is now doing great and moving in right direction.

Company replied

Rated 5 out of 5 stars
Verified

Ryan M was a pleasure to work with!! Very knowledgeable in his profession. For my first time getting any kind of financing for my new business he made sure i understood everything and got me the best... See more

Company replied

Rated 5 out of 5 stars
Verified

The terms were straightforward. Customer service was very helpful. Expect to pay upwards of 30% interest on your short term loan if your credit is below 700.

Company replied

Rated 5 out of 5 stars
Verified

I had a great experience. My credit has taken a hit but was still able to get a loan. I am a Childcare Center owner. Due to the government shutdown and the cut in funding for quality childcare. I was... See more

Company replied

Rated 4 out of 5 stars
Verified

Super fast and easy, would have preferred a more favorable rate but did what we had to do and rate was fair, this was our first and hopefully last but if needed will do business with forward again!

Company replied

Rated 5 out of 5 stars
Verified

Forward has helped my business for past year. They have been professional and available with any requests. They have been great to work with and will continue to do business with this company. Nicole... See more

Company replied

Rated 5 out of 5 stars
Verified

We had a wonderful experience, Very precise, basic documentation,very quick process, well informed, faster approval, very humble and helpful all through the process. We are sure to refer this to ou... See more

Company replied

Rated 5 out of 5 stars
Verified

The staff at Forward Finance were extremely helpful and built a program that matched my needs. The process was quick and straightforward.

Company replied

Rated 5 out of 5 stars
Verified

Love how they break things down and are not pushy! They actually help you understand.

Rated 5 out of 5 stars
Verified

Forward Financing kept working with us until we could secure the loan.

Rated 5 out of 5 stars
Verified

Sam Odutola it was great to work with him I renewed mainly because of him his honesty and understanding of what I wanted. You make your payments on time they work with you for what you need the next t... See more

Company replied

Rated 5 out of 5 stars
Verified

I'm more than grateful for the fast turn around to issue funds. I needed it to cover payroll before Christmas. Thank you guys a lot for the financing.

Company replied

Rated 5 out of 5 stars
Verified

When we needed them, they were there. Great Company. Easy and Seamless process. Thank you Forward Financing.

Company replied

Rated 5 out of 5 stars

I have been using this company for over 10 years now and staff are friendly and helpful, quick to reply,everything you need interest is reasonable, honestly if your looking for a loan company this is... See more

Company replied

Rated 4 out of 5 stars
Verified

The number one reason was juliette Emmanuele and her patience and not being affraid to ask of her superiors to look into what can make our deal be successful… and the simplicity of all

Rated 3 out of 5 stars
Verified

The salesman was great! But you withdrew before the date that we agreed. The threw my finances out-of-whack causes more problems.

Company replied

Rated 5 out of 5 stars
Verified

I've used their service three times so far. The staff is professional and the procedures are straightforward.

Company replied

Rated 5 out of 5 stars
Verified

Great experience. It was so easy and so quick to get the funds deposited in my account.

Company replied

Rated 5 out of 5 stars
Verified

Everyone was very personable and efficient things went fairly smooth. I appreciate the help. Thank you.

Company replied

Rated 5 out of 5 stars
Verified

The quick turn around and immediate financing was very impressive. Also, the service from the team has always been exceptional!

Company replied

Rated 5 out of 5 stars
Verified

Great help & fast on time with help financial needs at your convenience

Company replied

Rated 5 out of 5 stars
Verified

Great Company to work with when need business funded.

Company replied

Rated 5 out of 5 stars
Verified

Everything that you folks did was extremely helpful for our business.

Company replied

Rated 5 out of 5 stars

Brandon is by far the most professional person in the industry!

Company replied

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Company details

  1. #144 of 257 best companies in Non-Bank Financial Service
  2. #124 of 183 best companies in Financial Consultant

Written by the company

Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Whether facing challenges accessing traditional financing or simply needing a convenient, flexible solution, Forward is committed to funding more of the millions of small businesses nationwide. Forward offers revenue-based financing – delivering an upfront sum of working capital in exchange for a set amount of the business’s future revenue. By simplifying the requirements, streamlining the process, and using advanced proprietary technology, Forward is often able to deliver funds same day – giving more businesses the financial opportunity they need to thrive. Plus, with their dedicated teams and award-winning service, customers get personalized support when they need it most. Since 2012, Forward has expanded access to capital by providing over $4.1 billion in funding to more than 80,000 small businesses. The company is A+ rated by the Better Business Bureau with an Excellent / 4.7 stars rating on Trustpilot.com. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is dedicated to empowering both its team and the customers they serve, helping them succeed and thrive.

Our Mission

Written by the company

Our mission is to build a world-class fintech company so that our customers and our people can achieve their full potential!

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

4K reviews

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Replied to 96% of negative reviews

Typically replies within 1 week


Rated 2 out of 5 stars
Verified

Misleading Finance

1. We were told funds usually appear in within 24hrs to our bank acct. It took 72hrs for the funds to show up. 2. We were told we qualified for double the amount we received but after 3 days of back & forth, it was reduced to half the amount, which then took another 2 days of back & forth and 3 more days before the funds showed up. We were in crisis mode, and you promote financing with a very quick turnaround time, when in fact it took over 8 days from initial contact to receive our funds - that's misleading.

January 21, 2026
Rated 5 out of 5 stars
Verified

President/CEO

Forward Financing has been a great company to work with. Their team is professional, responsive, and genuinely helpful throughout the financing process, making it easy to secure the funding we needed quickly. They communicate clearly and work closely with clients to ensure a smooth experience from start to finish. Highly recommend them for business financing needs!

January 21, 2026

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