Rakuten AI
Augment Human Creativity with the Power of AI
Over 25 years ago, Rakuten was founded with the mission to contribute to society, by creating value through innovation and entrepreneurship.
Today, we continue our pursuit of that mission through AI-nization, our company-wide effort to infuse AI into everything we do for customers, business partners, and employees.
We strive to create a future where the power of AI is accessible to everyone - everywhere, on every device, at every moment of their day.
Our Principles:
Rakuten Group Uniqueness
With more than 70 businesses worldwide serving 2B* members, the domain expertise of approximately 30,000 Rakutenians, and insights gleaned from trillions of interactions over 25 years, we have the data, industry perspective, technical acumen, and global distribution to build and deliver practical and valuable AI solutions that are accessible for everyone.
*Data from year 2024
Rooted in Omotenashi
We cherish the spirit of Omotenashi, the Japanese concept of ultimate service. Every product and service endeavors to anticipate customer needs before they arise to deliver experiences that surprise and delight.
Ethics and Security
We relentlessly pursue innovation, but never compromise on safety, security, or privacy. Our work is guided by the Rakuten AI Code of Ethics, and we employ cutting-edge technical safeguards, and human oversight at every phase of the design, development, and deployment pipeline to ensure that Rakuten AI benefits everyone, and all of society.
Our Commitment to AI initiatives
Rakuten Group implements and utilizes AI in diverse areas, ranging from lifestyle innovation and business efficiency improvements to solving social challenges. Through the power of AI, we pioneer the future, making daily life and business more convenient, and empowering people and society.
Rakuten AI Visual Identity
- Innovation
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Embodies how Rakuten AI leverages the unlimited potential of AI to push and break boundaries.
- Creativity
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Expresses Rakuten AI’s dedication to unleashing every customer’s unique potential and vibrant humanity.
- Colorful Collaboration
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Evokes Rakuten AI's mission of forging a world where humans and AI work together to drive productivity, creativity, and deeper connections across the ecosystem.
This logo is used across a wide range of Rakuten Group services.
With Rakuten AI, we at Rakuten are committed to being a trusted partner that can accompany at every moment of your day to empower your dreams and personal and professional growth. We are dedicated to using the power of AI to make the world better for everyone.
FAQ
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How safe is AI technology?
Rakuten Group places the highest priority on the safety of AI technology. We ensure data protection and privacy based on strict standards. By utilizing the latest technologies, we are constantly working to enhance safety.
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Where can I find information about Rakuten Group’s AI initiatives?
Rakuten Group regularly shares the latest updates and case studies related to AI. For more details, please visit “Rakuten Innovation.”