YouTube

Today, we’re announcing that starting in early 2027, YouTube Premium subscribers in the U.S. will get Peacock Premium included with their membership. 🦚 👏 We’re excited to expand our partnership with NBCUniversal, bringing new benefits to YouTube Premium members and extending our multi-year distribution agreement for YouTube TV.  Together, we’re giving viewers more of the content they love in one place, including the creators, artists and communities that make YouTube unique alongside Peacock’s live sports, hit movies and popular shows.

What an unforgettable FIFA World Cup! ⚽🔥 I had the chance to experience matches firsthand and spend time with YouTube creators, partners and fans throughout the tournament. Here’s how the world followed along on YouTube:  📺 1.7B+ unique viewers globally watched World Cup related videos on YouTube during the tournament, including 550M+ who watched on TV.  🏟️ Official YouTube broadcasts of the final match between Spain and Argentina drew 21M+ AMA across 40+ markets, reaching a peak of 27M+ concurrent viewers on YouTube. ⚽ It was our most viewed World Cup ever on YouTube, pushing lifetime views for related content past 200B. 🔥 A global roster of creators with a combined 350M subscribers brought iconic commentary and perspectives throughout the tournament, generating 2.5B+ views. 🌎 In Brazil, CazéTV put on a record-breaking tournament run.  🏆 Our first-ever YouTube FIFA Creator Cup brought creators and soccer together, drawing 10M+ live views globally.  Congratulations to Spain on an incredible championship! And a huge thanks to our partners, creators, communities and the teams at YouTube who made the fan experience unlike any other.

Launching a media company once meant setting up shop in a few hubs, but today’s creators are building valuable ventures on their own terms across all 50 states. YouTube’s 2025 U.S. Impact Report with Oxford Economics shows the massive economic impact of YouTube’s creative ecosystem across the country. 📈 Over $60 billion contributed to U.S GDP. 💻 Over 540,000 full-time equivalent jobs supported across the country. 🇺🇲 All 50 states have at least 10 YouTube channels with over 1 million monthly views. These numbers represent the stories I hear from YouTubers every day, whether it’s someone just getting started or the studio being built to scale production to new levels. These creators are using the money they earn on YouTube to hire local talent, work with nearby businesses and reinvest in their content production. YouTube is proud to be the stage where entrepreneurs across the country can start with an idea, green-light themselves and build thriving businesses that create real ripple effects in their communities. Read the full report below 👇

My hottest take? More creators should be nominated for Emmys. Congratulations to Kareem Rahma and the entire SubwayTakes team on their nomination! Just over two years ago, I wrote about why I believe creators deserve this kind of recognition. It’s exciting to see how that conversation continues to evolve. https://lnkd.in/gcyyJptR

Which teams have captured your imagination this #FIFAWorldCup? Let’s look at the numbers. According to YouTube data, every spike in the numbers has a story behind it: ⚽ The Global Giants: When looking at total views, powerhouses dominate—with Mexico, Morocco, Portugal, and Argentina battling for the top spot. But Vini Jr.'s Brazil leads the pack, outperforming even Ronaldo's Portugal and Messi's Argentina. 🌍 International Reach: Argentina is the most-viewed national team outside its home country. However, looking at foreign viewership as a share of total views, the top teams are Qatar, Czechia, New Zealand, Cabo Verde, and Curaçao. ✨ History Makers: Emerging teams are winning over new fans. Curaçao, the smallest nation to ever qualify, scored its first-ever World Cup goal. Meanwhile, fans rallied behind Cabo Verde and Vozinha, the oldest goalkeeper to start a World Cup match. The World Cup isn't just about who wins on the field. It's about which stories capture the world's attention. Search "World Cup" on YouTube to be a part of the action and see more from the tournament.

For years, I've had the privilege of celebrating creator milestones across YouTube, but there is a big difference between presenting a Creator Award and actually earning one. My own channel recently crossed 100,000 subscribers and it’s been pretty cool getting to experience the milestone myself. Thanks to everyone who has subscribed and stay tuned for more.

The future of entertainment is here! We are incredibly proud of the visionary voices behind these Emmy®-eligible series. These creators are taking storytelling to heights traditional formats never imagined, and they're doing it right here on YouTube. New to these projects? Here are some perfect entry episodes: •Hot Ones: Kate McKinnon Gets Weird While Eating Spicy Hot Wings— https://yt.be/C6ier •Challenge Accepted: I Ran 7 Marathons in 7 Days on 7 Continents — https://yt.be/cWKWd •Royal Court: David Corenswet Joins Brittany Broski’s Royal Court — https://yt.be/ixTS9 •SubwayTakes: Woody Harrelson: They’re loading planes improperly —https://yt.be/S6X8z •Celebrity Substitute: Kehlani teaches the history of R&B —https://yt.be/JK9kz •HUGE* if True: Humanity’s Real Plan to Stop This Asteroid —https://yt.be/exFkd

We’re thrilled to launch a brand new 5-part series on YouTube designed to help creators build the confidence, knowledge, and skills to secure and nail brand deals 🚀 Hosted by Max Fosh, Erin White, and Grace Andrews, the series offers practical advice no matter where you are in your creator journey. You can expect: • Creator insights from Nella Rose, Talia Mar, Khalid Al Ameri, and Andong. Industry secrets from marketing pros like Jordan Schwarzenberger (Arcade/The Sidemen) and Becky Owens (Billion Dollar Boy). • Actionable advice oneverything you need to know to get set up for brand deal success with YouTube Creator Partnerships. • New episodes dropping every week. 📺 Watch episode 1 now on the YouTube Creators channel → https://yt.be/4nLDB