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This document outlines the business plan for Sweet Bliss Bakery, a start-up bakery in Central Luzon, Philippines. The business plan includes chapters on management, marketing, production, and financial plans. The executive summary introduces the bakery's concept, vision, and objectives of achieving monthly sales increases and expanding product offerings. The management plan discusses the sole proprietorship structure, facilities, product offerings targeting local residents and tourists, and competitive analysis. The marketing plan outlines social media and advertising strategies as well as an online presence. The production plan describes products, menus, suppliers, and quality control. Finally, the financial plan projects increasing sales and expenses with positive cash flow and profitability anticipated within the first two quarters.

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Lorraine Villanueva
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47 views8 pages

Inbound 4502499909952663255

This document outlines the business plan for Sweet Bliss Bakery, a start-up bakery in Central Luzon, Philippines. The business plan includes chapters on management, marketing, production, and financial plans. The executive summary introduces the bakery's concept, vision, and objectives of achieving monthly sales increases and expanding product offerings. The management plan discusses the sole proprietorship structure, facilities, product offerings targeting local residents and tourists, and competitive analysis. The marketing plan outlines social media and advertising strategies as well as an online presence. The production plan describes products, menus, suppliers, and quality control. Finally, the financial plan projects increasing sales and expenses with positive cash flow and profitability anticipated within the first two quarters.

Uploaded by

Lorraine Villanueva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Table of Contents

I. Introduction
Chapter 1: Executive Summary
Chapter 2: Management Plan
Chapter 3: Marketing Plan
Chapter 4: Production Plan
Chapter 5: Financial Plan
Introduction
Sweet Bliss Bakery is a start-up bakery
retail establishment located in Central
Luzon. Sweet Bliss expects to catch
the interest of a regular loyal customer
base with its broad variety of pastry
products.

The company plans to build a strong


market position in the town, due to the
partners' industry experience. Sweet
Bliss aims to offer its products at a
competitive price to meet the demand
of the middle-to higher-income local
market area residents and tourists
Chapter 1:
Executive Summary
A. Business Concept: Sweet Bliss is a full-service bakery
that specializes in croissants, artisan bread, pastries, and
cupcakes. We are committed to using high-quality,
locally sourced ingredients to create delicious and
visually appealing baked goods.

B. Vision and Mission: Our vision is to become the go-to


destination for freshly baked, artisanal products that delight
our customers' taste buds. Our mission is to provide the
community with exceptional baked goods and superior
customer service.

C. Objectives: Our main objectives include achieving a 15%


to 30% increase in monthly sales, expanding our product
line, and maintaining a strong customer base.

D. Keys to Success: The keys to our success include product


quality, excellent customer service, effective marketing, and
a prime location.
Chapter 2:
Management Plan
A. Business Name and Legal Structure: Sweet Bliss will be
registered as a sole proprietorship. We will operate from
Alfonso Concepcion, Tarlac with 1000 sq. meters of space.
B. Location and Facilities: Our bakery will be located in a
high-traffic shopping center with ample parking. The bakery
will be equipped with complete baking equipment and
comfortable and convenient facilities.
C. Product and Service Offerings: We will offer a wide range
of baked goods and products, e.g., croissants bread,
pastries, and cakes as well as services like custom orders or
catering.
D. Target Market: Our primary target market includes local
residents, tourists, and special events. We will also cater to
[mention any niche markets, e.g., gluten-free, vegan].
E. Competitive Analysis: Our competitors include [list
competitors] in the local area. We believe our commitment
to quality and unique product offerings will differentiate us
from the competition.
D. Keys to Success: The keys to our success include product
quality, excellent customer service, effective marketing, and
a prime location.
Chapter 3:
Marketing Plan
A. Marketing Plan: Our marketing plan includes social
media, local advertising, and word-of-mouth referrals to
increase brand awareness.

B. Pricing Strategy: Our pricing strategy will be competitive,


reflecting the quality of our products.

C. Sales Strategy: We will use upselling techniques, special


promotions, and loyalty programs to increase sales.

D. Advertising and Promotion: Our advertising efforts will


include online ads, local events, and email newsletters].

E. Online Presence: We will maintain an active website and


a strong social media presence to engage with customers
and showcase our products.
Chapter 4:
Production Plan
A. Product Description: Our products include a variety of
croissants bread, pastries, and cakes made from the finest
ingredients.

B. Menu: We will offer a diverse menu that caters to


different tastes and dietary preferences.

C. Suppliers and Ingredients: We will source our ingredients


from Dawn Foods and Puratos to ensure the highest quality.

D. Quality Control: Quality control measures will include


regular taste tests, and inspections to maintain consistency.
Chapter 5:
Financial Plan
A. Sales Forecast: Our sales are projected to reach below-
sales projection:
Month Total Sales Php Quarter Total Sales
January PHP 8,000.00 Q1 PHP 25,000.00
February PHP 8,500.00 Q2 PHP 29,000.00
March PHP 9,000.00 Q3 PHP 31,000.00
April PHP 9,500.00 Q4 PHP 35,000.00
May PHP 10,000.00
June PHP 10,500.00
July PHP 11,000.00
August PHP 11,500.00
September PHP 12,000.00
October PHP 12,500.00
November PHP 13,000.00
December PHP 13,500.00

B. Expense Forecast: Monthly expenses are estimated at


4000 and below increasing slightly over time to
accommodate growth.

C. Cash Flow Statement: The cash flow statement predicts


positive cash flow by the first 2 quarters and sufficient
working capital.

D. Income Statement: The income statement forecasts


profitability by the second quarter.

E. Balance Sheet: A strong balance sheet is anticipated,


reflecting anticipated assets, liabilities, and equity by 5 years.

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