BUSINESS PROPOSAL
Cupcake Concoctions
JULY 2023
NAME: COKERSON BENITA AFEKOGENA
MATRIC NO: 21/201CRP/099
DEPARTMENT: CROP SCIENCE
Email:
[email protected]Phone: +234-818-7268-350
TABLE OF CONTENTS
TABLE OF CONTENTS ............................................................................................................2
EXECUTIVE SUMMARY .........................................................................................................3
PROJECT OVERVIEW ..............................................................................................................4
SCOPE OF WORK ..................................................................................................................... 5
CHALLENGES AND GOALS ................................................................................................ 5
TARGET MARKET ................................................................................................................... 5
MARKETING STRATEGY .......................................................................................................5
PRODUCT AND SERVICES .....................................................................................................6
FINANCIAL PLAN .................................................................................................................... 6
TERMS AND CONDITIONS .....................................................................................................7
CONCLUSION ........................................................................................................................... 9
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Dr. Polycarp
Wanderlust Treasures
Port Harcourt, Nigeria
BUSINESS PROPOSAL FOR CUPCAKE CONCOCTIONS
Dear Dr. Polycarp
I am thrilled to present a comprehensive business proposal for our exciting venture, "Cupcake
Concoctions," operating under the umbrella of LittlenbigA. Our mission is to create a unique and
innovative cupcake bakery that offers customers the ultimate customization experience,
allowing them to design their personalized cupcakes and indulge in delightful and customizable
treats.
EXECUTIVE SUMMARY
Cupcake Concoctions is a student-owned bakery passionate about crafting high-quality and
creative cupcakes. We plan to start as a local cupcake business, gradually expanding our
offerings to include a wider range of baked goods, such as artisanal bread, croissants, pain au
chocolat, and fruit-infused pastries. Our customer-centric approach will be reflected in a group
chat platform, where customers can actively engage with the bakery, sharing their ideas for new
services and interacting with fellow cupcake enthusiasts. As we generate more revenue, we will
invest in expanding our product range and customer base.
Business Description:
Cupcake Concoctions will be located in the heart of the community, offering a warm and
inviting ambiance to provide customers with a delightful experience. Our bakery will pride itself
on using high-quality ingredients and traditional baking techniques to create delicious and
unique treats.
Mission and Vision:
Our Mission: To delight customers with our delectable baked goods while fostering community
through interactive communication.
Our Vision: To become the go-to bakery in the area, offering an extensive array of baked goods
driven by customer preferences.
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PROJECT OVERVIEW
Revolutionizing Cupcake Experiences
Cupcake Concoctions is an exciting venture that aims to redefine how people indulge in
cupcakes. Our project will consist of four key phases, each strategically designed to build a
thriving and customer-centric cupcake bakery:
Phase 1 – Start-up and Local Market Penetration:
In this initial phase, we will lay the foundation for Cupcake Concoctions. We will secure
funding through personal savings and a small business loan to acquire essential baking
equipment and supplies. We will create an inviting and engaging ambiance in our bakery by
establishing a physical presence locally. Introducing our staple pastries alongside an interactive
cupcake studio with a user-friendly touch-screen interface will allow customers to unleash their
creativity and design personalized cupcakes. We will launch a targeted marketing campaign to
generate awareness and build a loyal local customer base, promoting our artisanal bread and
specialty bread on designated days.
Phase 2 - Cupcake Expansion and Online Presence:
Building on our initial success, we will expand our menu to include a diverse range of cupcakes,
serving as the centrepiece of our offerings. This phase will be complemented by developing an
interactive and visually appealing website with a strong social media presence. Implementing a
group chat platform will enable active customer engagement, empowering them to share their
ideas, provide feedback, and interact with fellow cupcake enthusiasts. Additionally, we will
organize tasting events and collaborate with food influencers to create buzz and excitement
around our cupcakes. We will introduce the Cupcake Subscription Box service to cater to
cupcake enthusiasts seeking regular indulgence.
Phase 3 - Seasonal and Specialty Offerings:
As Cupcake Concoctions gains momentum, we will surprise our customers with seasonal
offerings, such as croissants, pain au chocolat, and fruit-infused pastries, aligning with holidays
and special occasions. Additionally, we will develop custom-made cakes for birthdays,
weddings, and other celebrations, expanding our product range to cater to diverse customer
needs. Maintaining our strong community involvement, we will continue hosting workshops,
participating in charity events, and fostering partnerships with local organizations.
Phase 4 - Expansion and Growth:
In this final phase, we will closely monitor the financial performance of Cupcake Concoctions and
actively seek customer feedback to fine-tune our operations and strategies. As revenue grows, we
will explore the possibility of expanding our physical footprint by opening additional bakery
locations in neighbouring communities, extending the reach of our delightful treats. Furthermore,
we will explore collaboration opportunities with cafes, restaurants, and grocery stores to expand
the distribution of our products. To fuel continuous innovation, we will invest in new product
development based on customer preferences and market trends, ensuring that Cupcake
Concoctions remains at the forefront of the cupcake industry.
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SCOPE OF WORK
CHALLENGES AND GOALS
Challenges Goals and Objectives
In the initial phase, Cupcake Concoctions may Expand product range with diverse
struggle to attract diverse customers due to limited bread varieties to attract customers.
offerings with only a few bread varieties.
Essential customer engagement for loyalty. Enhance engagement with our group
Retaining interest and excitement is crucial for long- chat and implement a loyalty program
term success. for customer retention.
TARGET MARKET
Our target market caters to a wide range of individuals, including:
Cupcake Enthusiasts: Our primary target market is cupcake lovers who appreciate
high-quality and delicious treats. They enjoy exploring unique flavour combinations and
customizing their cupcakes to match their tastes. These customers seek an interactive
and enjoyable experience when indulging in sweet delights.
Families and Children: Families, especially those with children, will be drawn to our
cupcake decorating studio, and it would provide a fun family bonding experience for
children and adults alike.
Health-Conscious Individuals: Our Bakery seeks to provide healthy gluten-free and
vegan options, including fruit-infused pastries sourced from naturally grown and good
quality ingredients for customers with dietary restrictions and preferences.
University Students: As a student, I often long to find new things to treat myself to, and
I know that bringing this proposal to life will catch the interest of many students.
And many more……
MARKETING STRATEGY
Our marketing strategy will focus on creativity, choice, and indulgence:
- Local Marketing: In the initial phase, we will focus on local marketing efforts, including
flyers, community events, and collaborations with nearby businesses to attract customers.
- Online Presence: We will build an engaging website and maintain active social media
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accounts to showcase our products and interact with customers through regular updates and
promotions.
- Word-of-Mouth: Satisfied customers will be encouraged to spread the word about Cupcake
Concoctions as referrals and word-of-mouth will be crucial for expanding our customer base.
PRODUCT AND SERVICES
Cupcake Concoctions will provide a wide range of flavours which includes but are not limited
to:
Classic flavours (e.g., Vanilla Bean, Chocolate Fudge, Cookies &Cream, Red Velvet)
Seasonal flavours (e.g., Pumpkin Spice, Cinnamon Toast, Peppermint Delight)
Specialty flavours (e.g., Salted Caramel, Lemon Lavender, Lemon Blueberry)
Vegan and gluten-free options to cater to dietary preferences
Additionally, we will provide customized cupcakes for events and celebrations, enhancing our
appeal to a broader customer base
FINANCIAL PLAN
We will use personal savings and a small business loan to cover initial expenses, such as
equipment, ingredients, and marketing. As the business gains traction, revenue will be
reinvested to expand our offerings and enhance our marketing efforts. We will closely monitor
expenses and sales to ensure profitability and sustainable growth.
OUR BUDGET
Month/Year: [August/2023]
Income:
Cupcake Sales: ₦900,000
Specialty Flavours and Fillings: ₦130,000
Cupcake Subscription Box: ₦70,000
Events and Parties: ₦86,000
Corporate Orders: ₦80,000
Miscellaneous Income: ₦32,000
(e.g., workshops, merchandise sales)
Total Income: ₦1,300,000
Expenses:
Cost of Goods Sold (Ingredients and Packaging):
Flour, Sugar, Butter, Eggs, etc.: ₦50,000
Specialty Ingredients: ₦17,900
Cupcake Liners and Boxes: ₦8,700
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Total Cost of Goods Sold: ₦85,300
Rent and Utilities:
Bakery Rent (Monthly): ₦105,000
Electricity and Water: ₦10,000
Total Rent and Utilities: ₦115,000
Marketing and Advertising:
Social Media Ads (Monthly): ₦3000
Influencer Collaborations: ₦110,000
Flyers and Print Marketing: ₦22,000
Total Marketing and Advertising: ₦135,000
Employee Salaries:
Baker and Assistant: ₦30,000
Sales and Customer Service: ₦15,000
Total Employee Salaries: ₦45,000
Equipment and Supplies:
Cupcake Studio Interactive System: ₦450,000
Baking Equipment (ovens, mixers, etc.): ₦550,000
Decorative Supplies (sprinkles, toppers, etc.): ₦24,000
Total Equipment and Supplies: ₦1024,000
Miscellaneous Expenses:
Licenses and Permits: ₦7,000
Maintenance and Repairs: ₦30,000
Insurance: ₦12,000
Total Miscellaneous Expenses₦49,000
Total Expenses: ₦1,453,300
Net Income (Before Taxes): ₦1,300,000 - ₦1,453,300
= -₦153,300
TERMS AND CONDITIONS
Terms and Conditions for Cupcake Concoctions:
Please read the following terms and conditions carefully. By engaging with Cupcake
Concoctions and using our products and services, you agree to be bound by these terms.
1. Product Information and Allergens:
Cupcake Concoctions strives to provide accurate and detailed information about our products,
including ingredients and potential allergens. However, we cannot guarantee that all
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information is entirely error-free. The customer's responsible for reviewing ingredient lists and
informing us of any allergies or dietary restrictions before purchasing.
2. Customization and Creations:
Our "Create Your Own Cupcake" service allows customers to design personalized cupcakes.
While we will try to fulfil the customer's preferences, we reserve the right to adjust designs, and
ingredients and refuse orders based on practicality and availability due to certain possible health
risks, such as requesting unhealthy amounts of sugar and other variants. Additionally, Cupcake
Concoctions retains ownership of any unique or custom designs created in the interactive
cupcake studio. Customers who create any unique design will be given a 35% commission for
each cupcake sold; however, if there are less than 40 sales, the customer will only be given 12%,
and the creation will be removed from the menu for at least a week.
3. Ordering and Payments:
All orders placed through our website or in-store are subject to acceptance and availability.
Cupcake Concoctions reserves the right to refuse or cancel any order for any reason, including if
the product is out of stock or payment cannot be processed. Customers may also request
modifications or cancellations of their orders within a reasonable timeframe before the
scheduled pickup or delivery. Payment must be made at the time of order, and prices are subject
to change with a 2-week prior notice.
4. Group Chat Platform:
The group chat platform fosters community engagement and facilitates communication between
customers and Cupcake Concoctions. All participants must maintain a respectful and positive
atmosphere while interacting on the platform. Cupcake Concoctions reserves the right to
moderate or remove any content that is deemed inappropriate or harmful.
5. Delivery and Pickup:
We offer both delivery and in-store pickup options. Delivery times are estimated and may be
affected by factors beyond our control. Customers are responsible for providing accurate
delivery addresses and ensuring someone can receive the order. For in-store pickup, orders must
be collected during the designated pickup times.
6. Refunds and Returns:
If you are dissatisfied with your purchase from Cupcake Concoctions, please contact us within
24-72 hours of receiving the order to discuss the issue. Refunds or replacements will be offered
at our discretion, based on the nature of the complaint. We may request photographic evidence
of any product defects or issues.
7. Intellectual Property:
All content, including logos, designs, images, and text on the Cupcake Concoctions website and
related materials, are protected by intellectual property laws and are the property of Cupcake
Concoctions. Any unauthorized use, reproduction, or distribution of our content is strictly
prohibited.
8. Privacy Policy:
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Cupcake Concoctions respects your privacy and is committed to protecting your personal
information. Please refer to our separate Privacy Policy for detailed information on how we
collect, use, and protect your data.
9. Modification of Terms:
Cupcake Concoctions reserves the right to modify or update these terms and conditions at any
time with at least a 2-week prior notice. Any changes will be effective immediately upon posting
on our website. You must review these terms regularly to stay informed of any updates.
10. Governing Law:
These terms and conditions shall be governed by and construed in accordance with the laws of
Nigeria, without regard to conflicts of laws principles. Any disputes arising from the use of
Cupcake Concoctions' products and services shall be subject to the exclusive jurisdiction of the
courts of Nigeria.
By engaging with Cupcake Concoctions, you acknowledge that you have read, understood, and
agreed to these terms and conditions. If you have any questions or concerns regarding these
terms, please contact us at [email protected]. Please consider these terms as we
proceed with the agreement; thank you.
CONCLUSION
Cupcake Concoctions is not just a bakery but a journey towards reimagining cupcakes and
creating a unique experience for our customers. By transforming cupcakes into personalized
works of art and fostering a sense of joy and creativity, we are confident that our brand will
become the ultimate destination for delightful and customizable treats. With your support, we
look forward to turning this business proposal into a thriving reality.
Thank you for considering our business proposal. We would be thrilled to discuss this
opportunity further and address any questions or concerns you may have. We look forward to
the possibility of collaborating with you to make Cupcake Concoctions a delightful reality.
Sincerely,
Cokerson Benita Afekogena
Cupcake Concoctions
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