Entrepreneurship Management
Course Description:
This course seeks to provide the knowledge, skills and tools for students to successfully plan, design and
manage a new business venture. It is intended for those students considering self-employment for the
first time or for those who are already committed as entrepreneurs. The processes of launching an
entrepreneurial venture and learning the skills and techniques necessary for effective management,
growth and exit strategy will be covered in the course. Students will analyze the decision making models
and strategies and apply them in the management of business ventures.
Course Objectives:
By the end of this course students will:
∙ develop an understanding of legal issues relating to the new venture formation.
∙ identify techniques for protecting business reputation, assets, and ideas of the enterprise.
∙ develop strategies required to successfully market the venture.
∙ complete market assessments.
∙ develop the skills necessary to attain competitive advantage in the marketplace and industry.
∙ identify growth strategies.
∙ examine the techniques and advantages of leadership and development of business partnerships and
alliances.
∙ analyze the purpose and tactical deployment of exit strategies for the business enterprise.
∙ Identify the components of a business plan and begin the process of compiling the data in preparation
of a writing a business plan.
Course Description
This course introduces the
student to starting a venture to
help understand the value of
ideas and
creativity. The course highlights
the various types of innovation
in driving the development of an
enterprise and the importance
of strategy, core business
competencies, and assisting
students to
identify opportunities and to
creatively solve problems. An
investigation of the advantages
and
disadvantages of
entrepreneurial spirit in the
startup and operations of an
entrepreneurial businesses
including planning, organizing,
and managing a new business;
staffing the business;
production of the
product or service; marketing
the product or service; profit
planning and control; security
and family
considerations in the business.
This course takes an
action-step approach to
developing powerful,
functional business plans and
sharpening students' business
focus for future entrepreneurial
business
success.
Course Description
This course introduces the
student to starting a venture to
help understand the value of
ideas and
creativity. The course highlights
the various types of innovation
in driving the development of an
enterprise and the importance
of strategy, core business
competencies, and assisting
students to
identify opportunities and to
creatively solve problems. An
investigation of the advantages
and
disadvantages of
entrepreneurial spirit in the
startup and operations of an
entrepreneurial businesses
including planning, organizing,
and managing a new business;
staffing the business;
production of the
product or service; marketing
the product or service; profit
planning and control; security
and family
considerations in the business.
This course takes an
action-step approach to
developing powerful,
functional business plans and
sharpening students' business
focus for future entrepreneurial
business
success.
SN Course Title L T L+T
Overview of Entrepreneurship: The
Entrepreneurial Perspective
Nature and Development of Entrepreneurship. Defining
Manager, Entrepreneur, Entrepreneurship and
Intrapreneurship. Key Elements of Entrepreneurship.
1 Personality Characteristics of Successful Entrepreneurs. 4 1 5
Common Myths about Entrepreneurs. Ethics and Social
Responsibility of Entrepreneurs. Types of Start-Up Firms.
Process of New Venture Creation. Role of Entrepreneurship
in Economic Development. Emerging Trends and Issues in
Entrepreneurship.
The Entrepreneurial and Intrapreneurial Mind
The Entrepreneurial Process: Identify and Evaluate the
Opportunity, Develop a Business Plan, Determine the
Resources Required, Manage the Enterprise. Managerial
2 Versus Entrepreneurial Decision Making: Strategic 3 1 4
Orientation, Commitment to Opportunity, Commitment of
Resources, Control of Resources, Management Structure,
Entrepreneurial Venturing inside a Corporation, Causes for
Interest in Intrapreneurship, Climate for Entrepreneurship,
Intrapreneurial Leadership Characteristics.
3 Case Base Presentation & Assignment Activities - 2 2
Creativity and Business Idea
Identify and Recognizing Opportunities: Observing Trends
and Solving Problems. Creativity: Concept, Components and
4 Types of Creativity, Stages of Creative Process. Sources of 4 1 5
New Venture Ideas. Techniques for Generating Ideas. Stages
of Analyzing and Selecting the Best Ideas. Protecting the
Idea: Intellectual Property Rights and its Components.
Linking Creativity, Innovation and Entrepreneurship.
5 Case Base Presentation & Assignment Activities - 2 2
Feasibility Analysis
Concept of Feasibility Analysis. When To Conduct a
6 Feasibility Analysis. Four Forms of Feasibility Analysis and 5 1 6
its Issues (Product/Service Feasibility Analysis,
Industry/Market Feasibility Analysis, Organizational
Feasibility Analysis & Financial Feasibility Analysis)
Writing a Business Plan
Introduction to Business Plan. Guidelines for Writing a
Business Plan. Outline of Business Plan (Section 1: Executive
Summary, Section 2: Company Description, Section 3:
Industry Analysis, Section 4: Market Analysis, Section 5:
7 Management Team and Company Structure, Section 6:
Operations Plan, Section 7: Product (or Service) Design and
Development Plan, Section 8: Financial Projections, Section
9: Critical Risk Assessment, Section 10: Harvest Strategy,
Section 11: Milestone Scheduling). Presenting the Business
Plan to Investors. Using and Implementing the Business Plan. 7 1 8
Why Some Business Plans Fail.
8 Case Base Presentation & Assignment Activities - 2 2
Industry & Competitor Analysis and Developing
Business Model - An Extension to Feasibility
Study
Definition and Importance of Industry Analysis. Techniques
Available to Assess Industry Attractiveness (Study
Environment and Business Trends & The Five Competitive
9 Forces Model). Application of the Five Forced Model. 6 1 7
Competitor Analysis. Identifying Competitors. Sources of
Competitive Intelligence.
Business Model: The Importance, Diversity, Innovation of
Business Models, How Business Models Emerge
Components of a Business Model (Core Strategy, Strategic
Resources, Partnership Network, Customer Interface)
10 Case Base Presentation & Assignment Activities - 2 2
Preparing the Proper Ethical and Legal
Foundation
Initial Ethical and Legal Issues Facing a New Firm,
Establishing a Strong Ethical Culture, Choosing an
11 attorney(Lawyer), Drafting a founder’s agreement, Avoiding 4 1 5
legal disputes, Choosing a form of business organization,
Obtaining business licenses and permits, Choosing a Form of
Business Ownership (Sole, Proprietorship, Partnership,
Corporation & Limited Liability Company)
12
Start-up New Business Venture, Managing Early
Growth and Challenges
Recruiting and Selecting Key Employees. Lenders and
Investors.
Funding Requirements: Sources of Personal Financing.
Venture Capital. Commercial Banks. Sources of Debt
Financing. Key Marketing Issues for New Ventures. Why
marketing is critical for Entrepreneurs. Entrepreneurs face
unique Marketing Challenges. Guerrilla Marketing.
Business Growth: Nature of Business Growth, Planning for
Growth, Reasons for Growth. Managing Growth: Knowing
and Managing the Stages of Growth, Challenges of Growing
a Firm. Strategies for Firms Growth: Internal and External
Growth Strategies. Implications of Growth for the Firm and
Entrepreneur. Entrepreneurial Skills and Strategies to
Overcome Pressures On: Financial Resources (Financial
Control, Managing Inventory and Maintaining Good
Records). Human Resources, Management of Employees, 15 1 16
Time Management.
Accessing Resources for Growth from External Sources:
8 Using External Parties to help Grow a Business – Investing in
a Franchise, Joint Ventures, Acquisitions, Mergers, Leveraged
Buyouts, Negotiating with Another Party.
Clean Commerce is an Opportunity: Principles of Green
Chemistry, Sustainability Lens and E-Factor.
Harvesting and Exiting The Venture: Options and
Alternatives
13 Case Base Presentation & Assignment Activities - 2 2
Final Presentation- Business Model Canvas Project
14 Presentation & Assignment Activities with Report - 3 3
Submission
Total 48 21 69
Basic Books:
Barringer, Ireland, “Entrepreneurship: Successfully Learning New Ventures”, Pearson,
Latest Edition.
Hisrich, Peters, Shepherd, “Entrepreneurship”, Mc Graw Hill, Sixth Edition.
