LOGO

MI AMORE CUPCAKES
 Introduction
Name of the company: Mi Amore Cupcakes

Nature of Business: Food and manufacturing and distributing the products.

Industry Profile: Our business is owned actively by

partnership, incorporated as MI AMORE
CUPCAKES . As a small start up company,
recognize the limitation of attempting to
manufacture our products in a small premise .
Location of the Business: Precinct 88, Level 2 Commercial Shoplot , Jalan Song , 93350 , Kuching ,
Sarawak.
Date of Business Commencement: 1 January 2017

Factors in Selecting the Proposed 1) It make high profit because the cupcakes are popular
Business:
2) Cupcakes business also very scalable, we can expand more locations.
Besides that, we also can provide variety of flavours.

3) According to our location and business, we believed that we can attract

more potential buyers to buy our cupcakes

Future Prospect of the Business: This business have food future prospects because we will have high
demand on our products. We are producing new and unique product that
are different from others’s product.
 Purpose for Preparing the Business
Plan
The business plan is written document which discovered the purpose business or project to undertaken in pomprehensive
manner. The purposes oof the business plan is make to present :

• THE ENTREPRENEURS

To better understand the purpose of business and act as a guideline to manage the business effectively and efficiently.

• FINANCIAL INSTITUTIONS

To assist and help the financial institutions to evaluate the capability of the proposed project and provide loan to business.

• STAFFS / WORKERS

To help the workers to understand the business goals and objectives and give a guideline to them regarding their job duties
and responsibilities.

• CUSTOMERS

To persuade and influence our customers regarding the products being offered and gives assurance and confidence to them
to have business with us.
 Business Background
1. Initial Capital:
Name Shares (RM)
Adriana Binti Edwin 25 000
Nurul Asyikin Binti Bazli 20 000
Nurul ‘ Ain Binti Jamil 20 000
Ahmad Zul Fadzli Bin Samsudin 20 000
TOTAL 85 000

2. Name of Bank: MAYBANK BHD

3. Bank Account Number:7980 2241 1145 2210

Organizational Chart

GENERAL MANAGER
( ADRIANA BINTI EDWIN )

MARKETING MANAGER GENERAL MANAGER GENERAL MANAGER GENERAL MANAGER

( NURUL ASYIKIN BINTI ( NUURL ‘ AIN BINTI ( ADRIANA BINTI EDWIN ) ( AHMAD ZUL FADZLI
BAZLI ) JAMIL ) BINTI SAMSUDIN )

BAKER 1 BAKER 2 DRIVER

 Vision
• To be the number one choice for Kuching
people in their desire of having delicious and
unique flavours of cupcakes
 Mission
• To connect with the community by creating
great cupcakes

• To become favourite cupcakes shop in Kuching

• To create new designs & flavours of cupckaes

for many occasion that can satisfy the
customers.
Marketing Plan
 Marketing Objective
• To introduce cupcakes to our customer
• To ensure that customers are satisfied with
our cupcakes
• To ensure 'Mi Amore Cupcakes' will reach the
goals of target market and the sales budget.
• to expand our business or even franchising
our shop.
• To maximize our business
 Product and Service Description
• The main product of our Mi Amore
Cupcakes is a cupcake. The price per unit of
our product is approximately Rm5.00 .Other
than that, our product is an Halal product .We
take seriously regarding the source of
ingredients used. In addition , we provide a
delivery service for delivering our cupcakes to
our customers.
 Marketing Plan
1. Target Market

Target Market Demographic Physchographic Geographic

Age : 1 years Suitable place Live in Jalan

old and above for purchasing Song area
 Income : the high quality
affordable for of cupcakes with
Residents all level of good services
incomes

Age : 5years A place for schools,

old and above buying the best universities
cucakes in a city students
Teenagers to chill together
with friends
Target Market Demographic Physchographic Geographic

A company, a A place for All kind of people

group of people, placing an order for live in jalan Song
families special event with a area / Kuching area
Special order for All level of ages good services
any kind of events
All level of incomes
• 2.0 : Market Size
• Population in Kuching : 617,887
• Population of students and potential customer :82,113

• Assumed that 60% of the population will prefer confectionary :

• Kuching = 617,887 x 30% =185,366
• students and
• potential customer= 82,113 x 30% =24,634

• We assumed that 30% of 210,000 are interested with cupcakes.

• Kuching = 185,366 x 16% = 29,659
• Students and potential customer = 24,634 x 14% = 3,449

• ** 33,108 people are interested with cupcakes.

•
• 2.1 Market Size

• =if one person spend RM10(RM5x2times) on

the market per month .

• market size = 33,108 x RM 10

• = RM331,080(per month )
• =RM331,080 x 12 month
• = RM 3,972,960 (per year)
 Marketing Plan
3. Competitors
 Secret Recipes
 Taka Cake House
 Others
COMPETITORS STRENGHTS WEAKNESS
Effectively branding itself
as a lifestle cafe
The price set by Secret
Stringent quality control Recipe is slightly above the
over its product average price of food
SECRET RECIPE Generates a large share Inconsistent quality of
of revenues service
Centralized franchising Inconsistent baking a
system which provides cupcake (major part on
most of the raw material baking a cakes)
needed to serve its
customers
Always be the top Inconsistent service
customer’s choice for Improper greeting
TAKA CAKE HOUSE having a cupcakes Price is not suitable
Affordable price

Have a high quality of Service not provided for

OTHERS
raw materials any event
 Marketing Plan
• 4. Market Share
NO COMPANIES IN (%) VALUE
BEFORE AFTER

1 SECRET RECIPE 60 60

2 TAKA CAKE HOUSE 20 15

3 OTHERS 20 15

4 MI AMORE CUPCAKES ( - ) 10
 Marketing Plan
5.Sales Forecast
Month Sales Forecast (RM)
Jan 7,946
Feb 19,865
Mac 11,919
Apr 15,892
May 35,757
Jun 47,676
Jul 39,729
Aug 79,459
Sept 39,729
Oct 15,892
Nov 27,811
Dec 55,621
TOTAL 397,296
 Marketing Plan
• Assumption of sales for
:
YEAR IN (%) VALUE TOTAL SALES

FIRST (-) 397,296

SECOND 20% 476,755

THIRD 25% 496,620

 Marketing Plan
• 6.Marketing strategies :
• a) Product
• -Our mainly target customer are residents, teenagers and
for a special events.

• Our Mi Amore Cupcakes will served the delicious cupcakes

with high quality of ingredients and a halal product approved
by JAKIM. The speciality of our cupcakes is the unique taste.
We confirm the customer never regret with our cupcakes.
 Marketing Plan
• Marketing strategies :
• b) PRICING
• -Mi Amore Cupcakes are providing
affordable price per cupcake. We aimed all our
level income to enjoy our delicious cupcakes.
Our cupcakes cost up to RM5.00 per unit as it
worth to buy.
 Marketing Plan
• Marketing Strategy
• c) Place & Distribution.
• - Mi Amore Cupcakes shop will be located
at Precinct 88, Level 2 Commercial Shoplot , Jalan
Song , 93350 , Kuching , Sarawak.
• -For us, we are expecting there is high
potential of selling a cupcakes around Jalan Song
area . This is because, there are a lots of potential
customer from the institution area, working area and
there is a park opposite of our shoplot.
 Marketing Plan
• Marketing Strategies:
• d) Promotion
• -i)Signboard
• -ii)Online (Facebook- Instagram)
• -iii)Opening ceremony
 Marketing Plan
• Pomotion - i)Signboard
 Marketing Plan

• Promotion-ii)Online
 Marketing Plan
• Promotion : iii)Opening Ceremony
• - On our Opening ceremony we will providing a 10%
discount for our 100 early birds.
•
 Marketing Plan
7. Marketing Strategy
- Pricing: Based on Perceived Value.

- Distribution:
- Promotion: Examples: newspaper and etc

Rate (RM) Based

 Marketing Plan
7.Marketing Budget
Types Fixed asset Monthly Other Total
(RM) Expenses Expenses (RM) (RM)
(RM/unit)
Sign board 2,000 - - 2,000

Opening - - 500 500

Ceremony

2,500
TOTAL
Operation Plan
 Operation Objective
• To ensure that the operation of business can
run effective and efficient by ensuring all the
workers perform their own responsibilities.
• To maximize profit by minimizing the cost.
• To achieve consistency from services
provided.
• To satisfy our customer from the perspective
of price and taste.
 Operations Plan
1. Operations Process
Check the oven to make sure it is working

Prepare all the ingredients

Mix and blend the ingredients together

The dough is formed into cupcakes

The cupcake are baked at 350°-450° for 15-20 minutes

Cupcake are taken out from oven and place it onto a cooling rack to cool

Prepare and applying icing

Finished goods are placed in the showcase

 Operation Layout
WASHROOM
B
SINK
A
PANTRY
M R
A B
D
C E
WORKSTATION/ I
H V
KITCHEN N
I E
I
N R
N
E A
OVEN G
S G
H
E
A
S
L

L
SHOWCASE

OF

PRODUCT

ENTRANCE
 Operations Plan
2. Capacity Planning
• 14 000 units per month
• 452 units per day

Business Hours:
Monday - Sunday 10.00 am – 10.00 pm

Monday - Sunday 9.30 am – 9.30 pm

Operation Hours:
Production Planning/ Schedule
Months Production(units) Sales (RM)
January 13, 333 40, 000
February 14, 333 43, 000
March 14, 667 44, 000
April 14, 000 42, 000
May 10, 000 30, 000
June 18, 000 54, 000
July 13, 333 40, 000
August 16, 667 50, 000
September 12, 667 38, 000
October 15, 333 46, 000
November 10, 000 30, 000
December 15, 667 47, 000
Total 168, 000 504, 000
 Material Requirement
Quantities Price per unit Total Price
No. Items
Required (RM) (RM)
1. Flour 600kg 1.90/kg 1140.00
2. Custard sugar 600kg 3.20/kg 1920.00
3. Butter 600kg 4.40/kg 2640.00
4. Eggs (box) 8000 units 0.35/kg 2800.00
5. Milk 300 bottle 6.00/bottle 1800.00
6. Box packaging 40 packet 9.00/packet 360.00
7. Cupcake Wrappers 140 packet 4.50/packet 630.00
8. Vanilla essence 10 bottle 7.00/bottle 70.00
9. Chocolate Chip 40 packet 5.00/packet 200.00
10. Peppermint syrup 5 bottle 7.00/bottle 35.00
11. Banana 4kg 3.70/kg 14.80
12. Caramel syrup 5 bottle 7.00/bottle 35.00
13. Cheese 20kg 10.70/kg 214.00
No. Items Quantities Price per unit Total Price
Required (RM) (RM)

14. Strawberry 4kg 10.00/kg 40.00

15. Almond 40 packet 14.00/packet 560.00

16. Cherry 5kg 10.00/kg 50.00

17. Corn concentrate 5kg 8.00/kg 40.00

18. Lemon concentrate 5kg 8.00/kg 40.00

19. Vegetable shortening 250kg 4.40/kg 1100.00

20. Cinnamon powder 5kg 11.00/kg 55.00

21. Whipped Cream 20 bottle 10.00/bottle 200.00

Total 13943.80
 Operations Plan
3. List of Operations Personnel
Operation Personnel No. of Staff
Operational Manager 1
Baker 2
Driver 1
 Operations Plan
4. Schedule of Remuneration
Position No. monthly EPF SOSCO Total
salaries (13 %) ( 2.5 % ) Remuneration
(RM) ( RM)

Baker 2 800.00 104.00 20.00 924.00

Driver 1 800.00 104.00 20.00 924.00

TOTAL 2772.00
 Operations Plan
5. Operations Overhead
Item Monthly (RM)
Electricity 315.00
Water 108.00
Total 423.00
 Operations Plan
6. Operations Budget
TYPES FIXED ASSET MONTHLY OTHER EXPENSES TOTAL
(RM) EXPENSES (RM) (RM) (RM)

Capital expenditure /
Fixed asset
-Machine & Equipment 10581.00 12701.00
-Machine Maintenance 2120.00

Material requirement 1396

13943.80

Working capital/
Monthly expenses

Other requirement/
Other expenses

TOTAL (RM)
Administration Plan
 Administration Objective

Administration plan is most important in doing a business. The objective

of doing an administration plan is to help us in doing our job as a manager and
the workers would know their responsibilities in doing this business.

Administration plan would help us in organizing our business and from

that we can easily achieve the objective of our business. Hence, starting a
business needs planning, organizing , leading and controlling. From knowing
how to manage our business. Resources of the business can be utilize fully
without wasting it. Therefore, the objective of this administration pplan is to
help us in utilizing fully the resources we have.
 Administration Plan
2. List of Administration Personnel/ task & responsibilities

Types No. of Staff Task & Responsibility

General Manager 1
Marketing Manager 1
Operational Manager 1
Administrative Manager * Same person with
General Manager
Financial Manager 1
Baker 2
Driver 1
 3. Schedule of Remuneration

Position No. of Monthly Salary EPF (13%) SOCSO (2.5%) Total

workers Remuneration
Manager/ 1 2 000 260 50 2 310
Administrative
Manager
Marketing 1 1 800 234 45 2 079
Manager
Operational 1 1 800 234 45 2 079
Manager
Financial 1 1 500 195 37.5 1 732.50
Manager
8 200.50

Total
List of Office Equipments/ Furniture
Office Layout
 5. Administration Budget
TYPES FIXED ASSET (RM) MONTHLY EXPENSES (RM) OTHER (RM) TOTAL (RM)

Office Equipment:
Renovation

Land and building (Rent)

Deposit
Insurance
Utilities Deposit
Salary
Administration Executive
Other Expanses
1.License Registration

70,130.00
TOTAL
Financial Plan
 PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Existing F. Assets
Fixed Assets Cash

Land & Building

Renovation

Office Equipment

Rent & Utilities

Signboard

Equipments

Working Capital 1 months

Administrative

Marketing

Operations

Pre-Operations & Other Expenditure

Contingencies 10%

TOTAL
Cash flow statement
 PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales

Less: Cost of Sales

Opening stock

Purchases

Less: Ending Stock

Carriage Inward & Duty

Gross Profit

Less: Enpenditure

Administrative Expenditure 102,720 107,856 118,642

Marketing Expenditure 147,360 154,728 170,201

Other Expenditure 500 525 578

Business Registration & Licences 50

Insurance & Road Tax for Motor Vehicle 200 200 200

Other Pre-Operations Expenditure

Interest on Hire-Purchase

Interest on Loan 6,172 6,172 6,172

Depreciation of Fixed Assets 14,800 14,800 14,800

Operations Expenditure 348,216 365,627 402,189

Total Expenditure 632,018 661,908 724,781

Net Profit Before Tax 48,382 86,532 135,925

Tax 0 0 0

Net Profit After Tax 48,382 86,532 135,925

Accumulated Net Profit 48,382 134,915 270,839

 PRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3

ASSETS

Non-Current Assets (Book Value)

Land & Building

Renovation

Office Equipment

Rent & Utilities

Signboard

Equipments

Other Assets

Deposit

Current Assets

Stock of Raw Materials

Stock of Finished Goods

Accounts Receivable

Cash Balance

TOTAL ASSETS

Owners' Equity

Capital

Accumulated Profit

Long-Term Liabilities

Loan Balance

Hire-Purchase Balance

Current Liabilities

Accounts Payable

TOTAL EQUITY & LIABILITIES

Ratio Analysis
 Conclusion
• (To convince audience that the proposed
business is viable)