“I have had the pleasure of working with Claudio for the last 4 years and I can safely say that he is one of the most talented UX professionals I have ever worked with. He possesses all the necessary skills for a design leader. From the high level strategic thinking that allows him to rationalize complex problems to the creative eye that allows him to design top products for the Studio, Claudio has impressed me every time I've worked with him. He is also a fantastic leader who is able to support his team and gets the most out of every person. On top of it all, his interpersonal skills are amazing and he has the innate ability to create consensus with stakeholders at the highest levels of our organization (C-Level, presidents, etc...) Claudio is a true asset to any team and I for one will miss him immensely both at a personal and a professional level. I have no doubt he will excel wherever he goes and I hope to cross paths with him again soon. ”
Claudio Baptista
Los Angeles, California, United States
4K followers
500+ connections
About
I am a seasoned design leader with over 20 years of experience shaping human-centered…
Contributions
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How can you collaborate with quality assurance teams for the best user experience?
In my experience working with QA has been invaluable to enhance the design maturity and our processes. Our teams (UX and QA) work together to identify and test edge cases. We would also try to develop and maintain standardized documentation, ensuring that each user story incorporates both functional requirements and user experience considerations.
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What are some effective ways to document and share user scenarios with stakeholders?
In my experience, storytelling is foundational skill for any designer to master in order to deliver any compelling, and engaging presentation. Specially when sharing user scenarios, storytelling adds a human element to it, allowing different business stakeholders to emotionally connect with the user's experience. This emotional engagement can make the information more memorable and impactful. People tend to remember stories more effectively than raw data or abstract information. Stories foster empathy, allowing people to step into the user's shoes, understand their needs and challenges, which can also help with decision-making and prioritization.
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How can you resolve conflicts between team members in different time zones?
In any successful team, the foundation rests on communication that is both clear and timely. This is the backbone of a functional team. When team members communicate effectively, setting clear expectations, sharing information transparently and promptly, it fosters collaboration, trust, understanding, and results in a strong team culture. Having the right processes and tools in place is key, but when managing distributed, global teams, it's necessary to encourage flexibility, accommodate different time zones, and ensure everyone has the opportunity to participate.
Activity
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Excited to share the launch of my new website and portfolio showcasing recent design projects in AI, voting, design systems, and fintech. The site…
Excited to share the launch of my new website and portfolio showcasing recent design projects in AI, voting, design systems, and fintech. The site…
Liked by Claudio Baptista
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Objectivity in media buying matters more today than yesterday. It will matter even more tomorrow.
Objectivity in media buying matters more today than yesterday. It will matter even more tomorrow.
Liked by Claudio Baptista
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It's impressive how they continue to find novel and exciting ways to completely fuck up JIRA
It's impressive how they continue to find novel and exciting ways to completely fuck up JIRA
Liked by Claudio Baptista
Experience
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Education
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Harvard Business School Online
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6-week program, mastering how to develop strategies for planning and engineering organizational change and innovation initiatives. Shape your organizational culture and architecture to maximize talent, leverage diversity, and drive performance.
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6-week program focusing on how to develop fluency in disruptive innovation theory, proficiently assess new opportunities and threats, discover and define "jobs to be done" while creating frameworks for understanding customer needs. Acquire skills for executive-level strategy development, establish organizational structures conducive to innovation, and maintain a disruptive scope. Enhance confidence in articulating complex viewpoints.
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6-week, 30 hour certificate program from Harvard Business School Online. Focus on how to approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions. Apply creative solutions and behavior-change analysis to innovation development and internal team processes. Develop a strategic innovation toolkit and learn when and how to apply design thinking and innovative problem-solving tools and exercises
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Activities and Societies: User Experience Design (UXD)
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Licenses & Certifications
Courses
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Advertising
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User Experience Design Certificate
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Languages
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Portuguese
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Organizations
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UXPA - User Experience Professionals Association
Associate Member
Recommendations received
19 people have recommended Claudio
Join now to viewMore activity by Claudio
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https://lnkd.in/g9UBVJRK It's not every day you get to interview one of the people you admire most in sales, let alone the guy who often won deals…
https://lnkd.in/g9UBVJRK It's not every day you get to interview one of the people you admire most in sales, let alone the guy who often won deals…
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Walmart talking about it as well - the Agentic shopper, here’s the article. Since we get asked about AI-based searches by end users - especially for…
Walmart talking about it as well - the Agentic shopper, here’s the article. Since we get asked about AI-based searches by end users - especially for…
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*****Exciting UX Leadership Opportunity- Salesforce is looking to hire a VP, Product Design, Platform reporting into Jason Day. The Salesforce…
*****Exciting UX Leadership Opportunity- Salesforce is looking to hire a VP, Product Design, Platform reporting into Jason Day. The Salesforce…
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launching my own custom GPT "Product Monk" that thinks and talks like me a lot and advises about #product #management.. it's brutally honest…
launching my own custom GPT "Product Monk" that thinks and talks like me a lot and advises about #product #management.. it's brutally honest…
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“Transactions are done at an impression level because that’s the most granular level we can transact on. That does not mean that the outcome has to…
“Transactions are done at an impression level because that’s the most granular level we can transact on. That does not mean that the outcome has to…
Liked by Claudio Baptista
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I had the pleasure of attending the Lilo & Stitch Premiere over the weekend.. congrats to the cast and crew, the ohana spirit was heartfelt and it…
I had the pleasure of attending the Lilo & Stitch Premiere over the weekend.. congrats to the cast and crew, the ohana spirit was heartfelt and it…
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After interviewing >150 founders of professional services companies, building a company where everyone wins together became a universal principle…
After interviewing >150 founders of professional services companies, building a company where everyone wins together became a universal principle…
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