Harvest Group

Costco’s retail media ecosystem is being built in real time - creating a window of opportunity.   While others wait for the dust to settle, forward-thinking brands are already shaping best practices, building buyer trust, and establishing themselves as category leaders.   With over 200 years of collective Costco expertise and direct connections with Costco's retail media team, Harvest Group is helping brands turn the complexity of an evolving platform into competitive advantage.   👉 Flip through to see why acting now creates long-term advantage 👉 Read the full blog: https://lnkd.in/di_4wMrW

Ready for your next line review?   In our latest QuickTake, Market Intelligence Lead Jackie L. shares highlights from the Harvest Group playbook — built from guiding brands through hundreds of line reviews across Walmart, Target, Kroger, Sam's Club, and Costco.   Tune in as Jackie breaks down: ▪️ Why there's no "line review season" - and what that means for your planning ▪️ Why differentiated offerings are more valuable than ever to retailers ▪️ How retailer data and digital commerce are shaping recent line reviews ▪️ Plus: the mistake every Harvest Group team warns brands to avoid 🚨   Want expert guidance for your next review? Connect with us: hello@harvestgroup.com

We had a great time last week supporting a few of our client partners – Tree Top, Inc., Archer Meat Snacks, Restaurant Brands International, and Bragg Live Food Products, LLC – at the "In It to End It" event hosted by the Children & Family Advocacy Center here in Northwest Arkansas.   The event supports CFAC's outstanding work providing free, trauma-informed services to families in the community. It's always an honor to stand alongside our clients in supporting causes that matter!

It's hard to believe Q2 earnings releases are just now wrapping up - but with Costco's call September 25th, the reporting cycle has (finally) come to a close for major retailers.   We've distilled results from across the market into our Q2 2025 Retail Themes Report, spotlighting the 5 biggest trends shaping the industry this earnings season - from tariff mitigation strategies to the grocery delivery race.   Clients received the full report last week, packed with actionable insights and deeper context. Flip through for the highlights 👉

Harvest Group looked a lot different in 2006. Just a small team with big hopes and a belief that we could build something meaningful together. Nineteen years later...much has changed! But that vision is still what drives us: “We set out to build a company that existed for a bigger purpose — a culture centered on serving others, a place we genuinely wanted to work, and a model that would transform our industry. Nineteen years in, it's humbling to see that original mission not only intact but thriving beyond anything we dared to dream. And what excites me most now is the years yet to come.” - Founder & CEO, Ross Cully   Today, we’re celebrating 19 years that have shaped us, challenged us, and proven that when you put people and purpose first, everything else follows.    We’re grateful for every teammate, client, retail partner, and friend who has been part of this journey with us.   Here’s to 19 years — and all that’s still ahead!

The point of decision - when shoppers choose what to buy - is retail's most critical moment. Too often, shopper marketing is fragmented across teams and channels, making it harder for brands to win.   That's why we launched Harvest Group's Shopper Marketing Services — one seamless team connecting media, digital, in-store, and third-party activations across 25+ retailers to move shoppers from intent → action.   👉 Flip through to see how our Shopper Marketing Services drive sales and retailer impact. 👉 See our full list of capabilities: https://lnkd.in/g5PrzYYa

In June, Walmart Marketplace surpassed 200,000 active sellers - a 30% jump in just 5 months. And with nearly 500M monthly visitors to Walmart.com, its reach (and impact) is only accelerating.   For suppliers, the message is clear: Marketplace performance now impacts buyer scorecards, drives brand visibility, and offers opportunity far beyond the shelf.   👉 In our latest blog, we share 5 proven strategies to help brands turn 3P into an advantage—rather than a missed opportunity: https://lnkd.in/gvnHiFvD

Costco once again proved its one of retail's most resilient players.   Q2 delivered +8.0% net sales to $84.4B and US comps +6.0%, with margin expansion despite tariff headwinds. Still, traffic, eCommerce growth, and renewal rates all showed signs of moderation - keeping investors cautious and stock movement limited.   From tariff-driven assortment changes to a younger member base and evolving retail media, Costco continues to adapt while outperforming the broader retail sector. Flip through our 4 key takeaways to keep on your radar 👉   Download the full Harvest Group recap for the full story and implications for suppliers: https://lnkd.in/egehjhru *Costco’s fiscal year runs from September to August, making their fiscal Q4 which ended August 31, 2025, comparable to other retailers’ Q2 2025 results.

Every September, our NWA team trades in their laptops for a morning of relay races, scavenger hunts, and elaborately coordinated team outfits - because sometimes beating your boss at tic-tac-toe builds culture better than any meeting!   Congrats to Team Futuristic for taking the gold - bragging rights secured 🥇

We’re excited to share a new partnership that expands our clients’ reach and impact across the entire retail media marketplace: Harvest Group is now an official agency partner with Criteo! Criteo is a leading commerce media platform, connecting thousands of brands and agencies to hundreds of retailer media networks worldwide.   This collaboration extends our scale and access across more than 200 retailer-powered media networks - spanning grocery, mass, drug, dollar, and specialty channels.   Together with Criteo, we’re equipping our clients with deeper tools, insights, and innovation to scale intelligently and drive stronger growth in digital commerce.   Here’s what this means for our clients: ✔️ Reach across 200+ retailers — from Target and Albertsons to regional grocers, drug, and dollar chains ✔️ Smarter SKU-level insights to fuel planning ✔️ Early access to innovation through new Criteo tools ✔️ Greater efficiency in media buying through scaled investment   At Harvest Group, we invest in partnerships that give brands the clarity, scale, and data access they need to grow what matters in today’s retail media landscape.   See how this collaboration is already driving impact — from 98% stronger ROAS to 31% sales growth across key retailers: https://lnkd.in/g3Mdtgqs Read more about our partnership: https://lnkd.in/gE-HySxw